Note: This is not a “look how great I am!” post. This IS a thanks to The Business Ledger for the contribution opportunity and a huge shout of appreciation to everyone ...]]> “Twitter has a place in business. Twitter combines two of this year’s hottest Internet marketing trends — real time updates and local search – into one simple, concise update box.” excerpt from “Taking Flight with Twitter” article, viewed – as of today – 2842 times according to The Business Ledger.

Note: This is not a “look how great I am!” post. This IS a thanks to The Business Ledger for the contribution opportunity and a huge shout of appreciation to everyone who read it and passed it on. It’s also a place to begin a dialogue about how twitter works for you and your business. So, please share in the comment box.

Hatching a Twitter for Business Article

After presenting at The Business Ledger’s Newsmaker Forum as social media speaker on the topic of twitter for business, editor Jeremy Stoltz graciously asked me if I would like to contribute an article. Set at 750 words, the article summarizes the background of my talk and sets up an action plan. Here’s a brief clip.

Taking Flight with Twitter by Barbara Rozgonyipublished by The Business Ledger on April 16, 2010
Twitter’s search engine (http://search.Twitter.com) searches updates instantaneously. Test it out the next time you’re watching a game, going to an event or want to follow what other people have to say about you, your business, your industry or the competition. Use Twitter’s advanced search option to fine-tune your search by location or people, (http://search.Twitter.com/advanced).

So what, exactly, is Twitter? Twitter is a social media platform that connects people through messages, known as “tweets,” that measure up to 140 characters long, including the user’s Twitter ID. To give you an idea of the actual length, the previous sentence is 141 characters long, or 140 without the period.

Response to Taking Flight with Twitter Article by Barbara Rozgonyi

Google results for “Taking Flight with Twitter”
Want to see where your post or article lands? Type the title or a content clip into the search box to track it down. Then, contact the publication or blogger to say thanks and find out how to contribute to their site.

117 Comments on Social Networks via Ubervu
Check out Ubervu to track your social mentions.

Search.twitter.com results show who is posting the article. This, to me, is the most interesting measure of distribution. You can find out who subscribes to your feed and then follow them on twitter – and thank them, too.

2842 Reads from The Business Ledger
Taking flight with Twitter
Friday, April 16, 2010 (2842 reads)

To read more about the social media panel for business presentation, check out this Business Ledger article:
Social media is a commerce driven necessity by Sherri Dauskurdas.

“Social media is not about technology and tools, it’s really about people,” said Barbara Rozgonyi, principal at CoryWest Media, LLC. “You can use Twitter to listen, you can search, respond to people for customer service. If people have a problem you can get to it right away. You can ask questions and connect with people, and you can also spy on your competition.”

How many ways do you use twitter in your business?

Image: screenshot with number of reads

In 2009, I spoke 29 times to over 1,000 people. Most of the time, those speeches were ...]]> If you enjoy speaking, then giving presentations to a targeted audience is a great marketing and branding tool. But, writing a good speech takes time and giving a presentation also takes time. A 30 minute speech can easily turn into four or more hours of communications, planning, travel and follow up. So, when is it worth it to give a free speech?

In 2009, I spoke 29 times to over 1,000 people. Most of the time, those speeches were free. In 2010, I’m expecting to at least double, maybe triple those numbers. To help me gauge whether or not to accept an offer, I came up with 37 ways to measure the value of a free speaking engagement.

What do think? Do you speak for free – when and why?

25 Ways a Free Speech is Worth It
The speaker gets . . .
1. promoted to their target audience
2. compensated for travel and hotel or no overnight stay is required
3. a list of members or attendees
4. free membership
5. ad or exhibit space
6. opportunities to promote or sell in the presentation
7. letters of recommendation from the meeting planner or attendees
8. introductions to other meeting planners
9. assistance with back of room sales of products
10. book orders
11. free admission to the event and meals provided
12. special recognition in press and advertising
13. approval to offer paid consulting or workshops around the engagement
14. free videos, audios or photography
15. links from the event site
16. mentions in social networks
17. complimentary passes
18. thank you note from the organizers
19. compensation from an employer and does not require additional income
20. positioning: the speaker as an expert in a place they want to be
21. a donation for a charity or non-profit
22. paid speaking engagement referrals
23. contacts for their list
24. contracts with new clients
25. non-monetary compensation: fun, new friends, etc.

12 Ways a Free Speech is not worth it
The speaker is asked to . . .
1. continually leverage their personal brand and network to promote the event
2. cover their own travel expenses
3. cut their presentation because time runs short
4. understand how a profit-making event can’t afford to compensate the talent that makes it a profit-making event
5. pay for registration
6. not promote their products or services
7. produce their own handouts
8. not contact attendees after the event
9. create a new program that takes time and creative energy
10. let the event planner record and sell their presentation with no compensation
11. pump up attendance
12. come up with ways to justify, to themselves, why they are giving a free speech

Are there more? Do you have a policy about what you will do for free versus paid speeches? As always, thanks for sharing your thoughts with us.

I’m really excited to be presenting at my first ever Public Relations Society of America [PRSA] meeting.

Thanks to Diane Short for being such a professional and easy to work with program chair. If you’re in the Chicago area, I’d love to see you there! Here’s the program announcement.

January 12, 2010 PRSA Suburban Chicagoland Social Media Releases: the “Swiss Army knife” of Public Relations

Barbara Rozgonyi will show you how to craft and pump up your press releases for maximum impact.

You’ve ...]]>

I’m really excited to be presenting at my first ever Public Relations Society of America [PRSA] meeting.

Thanks to Diane Short for being such a professional and easy to work with program chair. If you’re in the Chicago area, I’d love to see you there! Here’s the program announcement.

January 12, 2010
PRSA Suburban Chicagoland
Social Media Releases: the “Swiss Army knife” of Public Relations

Barbara Rozgonyi will show you how to craft and pump up your press releases for maximum impact.

You’ve leave this program with the following:
# Search Engine Optmization: Find out how to attract more focused attention with keywords and links

# Socialization: Learn how to transition traditional releases into a shareable and multi-media social release format

# Distribution: Discover free and paid distribution services that help you target newsmakers, customers and communities

Presenter(s)
Barbara Rozgonyi, Founder, CoryWest Media, LLC
CoryWest Media, LLC, is a strategic social, public relations and marketing consultancy based in Chicago’s western suburbs. The creator of the Marketing Transformations Process and The Accelerated Marketing Plan, Barbara blends her experience as a storyteller, sales trainer, entrepreneur, marketing consultant and social media maven into lively, dynamic programs that get results for clients, live audiences and students. In August 2009, Ragan Communications tapped Barbara’s talent to develop “twitter 101” and “twitter and PR” programs for their Social Media Boot Camp.

Program details
Date: January 12, 2010
Time: Networking at 6:00 PM, Dinner at 6:30 PM, Program Follows
Location: Sheraton Suites, 121 Northwest Point Blvd., Elk Grove Village, IL 60007
Cost: $30.00 for PRSA members $40.00 for non-members $25.00 for PRSSA students

Registration Deadline: 12:00 PM January 11, 2010

Online PR Social Media Releases Program Registration

Have a question or need help with online social media releases? Let’s talk in the comment box or call me at 630.207.7530.

Thanks to these groups for allowing me, Barbara Rozgonyi, to talk to their members about social media, wired writing, twitter and digital PR!

Browse my social media, wired writing and PR presentations.

January West Suburban Women Entrepreneurs, LinkedIn 101 Electrology Association of Illinois, LinkedIn 101

February It’s Chic to be Geek, Business and Technology Skills for Women Entrepreneurs, Michigan Avenue Apple Store

March Wired Writing for Job Seekers, GraceWorks, San Francisco National Speaker Association, Illinois Chapter, Social Media Sampler

April Young President’s Organization, International Group, Social Media Panel Naperville Chamber ...]]>

Thanks to these groups for allowing me, Barbara Rozgonyi, to talk to their members about social media, wired writing, twitter and digital PR!

Browse my social media, wired writing and PR presentations.

January
West Suburban Women Entrepreneurs, LinkedIn 101
Electrology Association of Illinois, LinkedIn 101

February
It’s Chic to be Geek, Business and Technology Skills for Women Entrepreneurs, Michigan Avenue Apple Store

March
Wired Writing for Job Seekers, GraceWorks, San Francisco
National Speaker Association, Illinois Chapter, Social Media Sampler

April
Young President’s Organization, International Group, Social Media Panel
Naperville Chamber of Commerce, Women in Business, Social Media Sampler
International Association of Computer Consultants, Chicago Chapter, Social Networking for Consultants

May
Naperville Chamber of Commerce, Women in Business, two sold-out Social Networking Workshops

June
Glen Ellyn Chamber of Commerce, Social Media Sampler
International Association of Administrative Professionals, Illinois Chapter, Social Media and Membership Recruitment
Making Media Connections, national non-profit conference, Social Media Tools or Toys? panel

July
National Association, three hour social media workshop
Teleseminar for Coaches and Consultants
22 Naked Biz Growth, Madison, WI – Blogging as a PR Platform

August
12 Naked Biz Growth, Chicago – Blogging, Business and PR
14 Ragan Communications, Twitter Bootcamp, Twitter and PR
19 Citibank Glen Ellyn, Social Media for Downtown Businesses
26 Radio: advice.com “All Atwitter about Twitter”

September
8 Independent Writers of Chicago, Social Media for Creative Types
29 LinkedIn 101 for Entrepreneurs, workshop sponsored by Glen Ellyn Chamber of Commerce

October
9 Women in Business Seminar, Social Media LIFT, Wheaton Chamber of Commerce
27 Online PR For Business and Non-Profits, workshop sponsored by Glen Ellyn Chamber of Commerce

November
4 Naked Biz Growth, Milwaukee, WI Blogging as a PR Platform
11 Marketing Mastermind for Designers, featured presenter Design Success U web conference

December
Digital PR for Psychologists
10 Social Media 101 for Consultants, national association webinar

Need a speaker for a social media keynote, a digital PR seminar or a wired writing workshop? Call me 630.207.7530.

Thanks to Ragan Communications you can register for a one-day twitter bootcamp to attend in person in Chicago or live via webcast where ever you are.

Disclosures: I am delighted to be the twitter PR speaker for this presentation.  Event design and content shown here developed by Ragan Communications.

Have a twitter PR case study you’d like to share or a question you’d like to ask? Let’s talk it over in the comment box.

Register Online at http://www.ragan.com/Y9BTCH-906CMC to get a special ...]]> How does twitter work in corporations?

Thanks to Ragan Communications you can register for a one-day twitter bootcamp to attend in person in Chicago or live via webcast where ever you are.

Disclosures: I am delighted to be the twitter PR speaker for this presentation.  Event design and content shown here developed by Ragan Communications.

Have a twitter PR case study you’d like to share or a question you’d like to ask? Let’s talk it over in the comment box.

Register Online at http://www.ragan.com/Y9BTCH-906CMC to get a special rate for Social Media Club Chicago members.

CHICAGO WORKSHOP

Special announcement: If you can’t attend this live event, watch it with your team over our new video webcasting network. (Select the “Live Webcast” option on the “Registration Details” page. Webcast instructions will be e-mailed to you prior to the event date.)

• Description
• The Agenda
• Meet your Speakers
• Location
• Registration details

About the workshop

You’ve heard about Twitter. You’ve probably joined this micro-blogging site. And now you’re wondering: ‘OK, what now? How can Twitter help me serve customers, the media and our employees?”

During this daylong workshop, you’ll learn:

The fundamentals:

• What should be my strategy?
• Why you need to become an expert in micro-blogging and Twitter today.
• How to use Twitter step-by-step, including the basics: How do I find followers? Should my company have multiple Twitter sites? What about approvals? Do I need them?
• How do I use Twitter in a crisis? And how do I respond to “ragers”?
• What do customers or employees expect from your Twitter feed?

The etiquette:

• How many Tweets should I send out daily? (And is there a limit?)
• What content is considered appropriate?
• When do I block someone from following me?
• When NOT to respond to a critic
• The most effective ways to engage your audience and key stakeholders

Pitching the media:

• How do I find and pitch reporters on Twitter? (“the Twit-pitch”)
• The five things you should NEVER do when using Twitter for media relations
• Why the best pitch is not what you think it is
• Case studies from companies that have scored huge coverage on Twitter

Featuring Twitter experts:

	Director of Corporate Communications, CME Group Allan Schoenberg
	CEO, Ragan Communications Mark Ragan
	Communications professional at Delta Dental Ari Adler
	Founder, Social Media Club Chicago Barbara Rozgonyi

Presented by:

Ragan Communications

Social Media Club Chicago

Host sponsor:

Webcast powered by:

Register Online at http://www.ragan.com/Y9BTCH-906CMC

This post is a recap of our collective experience. Were you there? Please leave a comment so we can continue our conversation.

One of the joys of having this space is being able to use it as a platform to share my real ...]]>

“Suggestion: change butterfly for a picture of bees. Bees provide value, they share, move pollen from one place to another. You are a bee.”  Feedback from my presentation this morning to Naperville Chamber of Commerce Women in Business

This post is a recap of our collective experience. Were you there? Please leave a comment so we can continue our conversation.

One of the joys of having this space is being able to use it as a platform to share my real world experiences. Really, I don’t think I do enough of that often enough. So, here’s a start.

This morning I spoke to Naperville Chamber of Commerce’s Women in Business Group about social media.

Expecting to see 70 or so people, registration rose to 111 – one of their best-attended events. Although I’ve ramped my speaking back up lately, most of the groups I talk to are on the smallish side. As the room filled, I started to get a little nervous.

Yes, I knew my speech. Friends were coming [thanks to Terre Haute of Hursthouse Landscape Architects and Contractors, a friend-former client, and Vickie Austin of Choices Worldwide - scroll down to see Vickie's video], but hmmm. . . . this would be one of the biggest group I’d ever addressed. Or was it? Of course not – Social Media Club Chicago events are bigger, but I’m not the key presenter.

Talking to people as they entered the room, I felt like I had more friends in the audience and more questions to answer in my presentation.

Like all of my presentations, this one includes my photography. The butterfly image pops up after I talk about the rules of social networking, one of them is SHARE. [A few years ago, my business website featured butterflies. Ni-Gas uses one of my butterfly images in their campaigns and District 41 featured a butterfly image on its annual report.]

Chris Brogan’s always captivating presentations gave me the idea to insert random images – like this one of a squirrel at Lake Ellyn. I tied it in by saying squirrels are gatherers and today we’ll be gathering information. Thanks to the squirrel for holding an acorn, which I didn’t see when I took the picture.

Here’s my presentation

Twitter Says Hello to Naperville Chamber

Thanks to my friends for saying hello via twitter – with only 30 minutes to cover the entire world of social media, I didn’t get to share the greetings live so I’m including them here. To follow them on twitter, click on their name and you’ll go to their site.

• 

  hidtal: @wiredprworks Hello Naperville! Great tweets last week from #sobcon Thx for sharing w those of us who cldn’t be there/jg

• 

  DuongSheahan: @wiredprworks Good morning Barb! Hello Naperville! Enjoy Barb, she’s a treasure!

• 

  bradshorr: Top of the morning @eeUS @ChrisCree @whatswithinu @roberthruzek@wiredprworks

• 

  hidtal: RT @wiredprworks: twitter demo coming up – - want to say hi to Naperville? thanks

• 

  jenny2003: @wiredprworks Hi Naperville! NNHS grad from 1999 saying good morning

• 

  retheauditors: Helloooooooo Naperville. Weather’s good today… RT@wiredprworks: twitter demo coming up – - want to say hi to Naperville? thanks

• 

  BaerDesignGroup: @wiredprworks Hey Naperville! Evanston loves you!

• 

  wiredprworks: twitter demo coming up – - want to say hi to Naperville? thanks

Questions from Women in Business about Social Media Marketing and Networking

Lines form after speakers talk – here are the questions that came up.

Q. How do I find social networking communities?

A. Think about where your people will be and find them. Search groups on LinkedIn and Facebook. Search terms on twitter. Enter ________ + community or ___________ + forum on Google to find them.

Q. We’re scared to go out there.

A. This one comes from a place where I can absolutely guarantee that their fans will LOVE to interact on social networks. How do I know? We created a “why we love our ____ campaign” that raised internal morale, boosted public awareness and snagged some very good press. [Hint and call to action: beloved institutions – get out there! Need someone to hold your mouse? Call me- 630.207.7530]

Q. Should I use my picture in my social networking profiles?

A. Yes, you’re beautiful. And if you think you’re not, visit a makeup stylist, make an appointment with your favorite hair stylist and get a professional photographer to take a variety of pictures that you change up and change out.

Q. How do you find time to know all of those people?

A. Depends on what you mean by “know them.” Every single person is important, but every single interaction isn’t relevant. That’s why having a strategy is so important.

Q. Which social media networking site is best and where do I start?

A. Developing a strong LinkedIn profile with meaningful connections will give you confidence and a spring board. You want to listen to conversations people are having about you-your business-or your industry, go where they are and then start talking to them.

Q. Where can I find out more about social media and BtoB marketing?

A. Watch this video of Social Media Club Chicago’s BtoB panel.

Q. When is Community Media Workshop’s Non-Profit conference?

A. Making Media Connections 2009 is June 9-11 with @coloneltribune as a keynote. I’m on the “New Tools or Toys? Social Networking!” for nonprofits panel.

Q: How can I polish my LinkedIn profile?

A. My most read article, “The Top 20 Ways to Quickly Become a Subject Matter Expert Using LinkedIn” is a good place to start.

Q. How do I register for your Naperville Chamber Women in Business workshop?

A. On May 27, I’ll conduct a hands-on social networking for success workshop. Hope to see you there!

Special Thanks to . . .

Mary Shur of Allstate, Naperville Chamber Women in Business for asking me to speak

Lisa Livingston and Courtney Whitman, Naperville Chamber of Commerce for making it so easy to be a speaker

Brenda Schiszik of Lette’r Rip in Naperville for taking pictures

Video Reviews

About the bees or butterflies and social media

Your turn: Is it better to be a bee or a butterfly in social media marketing and networking?

But, I’m not an expert on webinars – although I’ve been featured on them I haven’t produced one of my own –yet.

So, I went online to see what I could find out about how to be successful at webinars, from a content and a production standpoint.

What is a ...]]> After a day out of the office, I opened up my email and found a request from a friend to have lunch and talk about how to do a webinar.

But, I’m not an expert on webinars – although I’ve been featured on them I haven’t produced one of my own –yet.

So, I went online to see what I could find out about how to be successful at webinars, from a content and a production standpoint.

What is a Webinar?

Short for Web-based seminar, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web. A key feature of a Webinar is its interactive elements — the ability to give, receive and discuss information. Contrast with Webcast, in which the data transmission is one way and does not allow interaction between the presenter and the audience. Source: Webopedia.

Sample Webinar

One site, Shoemoney, recommends using GotoWebinar with a link to a blog monetization webinar with a video video.

My friend – and maybe you, too – isn’t interested in blog monetization, but Jeremy’s presentation goes beyond that into what also makes a good webinar.

He gets into:

• being passionate and focusing on what you want to talk about;
• connecting with your readers [or audience];  
• how your story is their story [celebrate your failures and successes with your readers – show a human side];
• why to get credibility you have to back up what you’re talking about; and
• how your website is a representation of your house [for example, AdWords can turn people off].

I’ve only seen Jeremy present once – at BlogWorld Expo last year. He was late. We tweeted at him. He walked in – with free t-shirts. Jeremy is a rock star, but he’s also a down-to-earth kind of guy. Presenters who connect will be the most successful, even if they run a little late. By the way, Jeremy’s blog incomes: 2007 $108k; 2008 $514k and 2009 $750k projected.

Online Resources for Webinar Creation, Production and Delivery

Webinar Best Practices – including an event timetable

10 ways to produce your best webinar – good production insights

How to conduct a webinar – step-by-step guide

MarketingProfs Knowledge Exchange with webinar best practices

Personally, I’ve done one webinar that was produced by someone else who recorded, edited and uploaded the audio. So, it wasn’t live. I like the live approach and check into a few webinars a month. Offering the recording online afterwards is not only helpful, but could be a good money maker, too.

What would I tell my friend? I’d tell them to present much in the same was as they do in person. Prepare by doing some background research on the audience, keep the slides simple, insert a few pictures or illustrations here and there, have a co-presenter ask questions to vary the tone and range and make sure to include a call to action or a checklist. People love to be told what to do – or at least that’s what they tell me.

What would you add?

In May 2007, I took the first version of my social media bio to an Internet marketing ...]]> Almost two years ago, when I read Rohit Bhargava’s social media bio post, I said, “Hey! I’ve got to do that and I’ve got to write about how cool it is to do that.” Time flies . . . and this format came back to me as I was preparing my presentation for job seekers that’s taking place about a week from now.

In May 2007, I took the first version of my social media bio to an Internet marketing conference and passed it out to everyone with the explanation that this was a new credential format I was testing and I wanted to get their feedback. I got lots of favorable comments.

Here’s the latest version, updated today. Click on the image to expand it or read it in it’s entirety below. It’s not as cool as Rohit’s. But, the Word.doc format works well for anyone who wants to give a timeline at-a-glance overview. You’ll see mine focuses on marketing and technology. It’s easy to email, fax or print out.

This format won’t work for everybody. There will still be times when people will want to see a formal resume. I’m working on updating that format with suggestions for my presentation now.

What would you include on your social media bio?

Personal Tag: Communications Explorer Forging New Frontiers

Founder: CoryWest Media http://www.CoryWestMedia.com

Web Publisher: Wired PR Works http://www.WiredPRworks.com

Virtual Event Producer : Ultimate PR Secrets http://www.UltimatePRsecrets.com

LinkedIn: http://www.linkedin.com/in/barbararozgonyi

Facebook: http://www.tinyurl.com/3beswe

Twitter: http://www.twitter.com/wiredprworks

Flickr: http://tinyurl.com/c65t59

Friendfeed: http://www.friendfeed.com/wiredprworks

Location: Western Suburbs of Chicago

Technology/Marketing Timeline Highlights

1992 Submitted sales training project for Parke-David via dial-up modem

1996 Entered the Web with first site; up and running with a continuous Web presence ever since

1998 Ran first user lab at Sears; evaluated a vendor’s online training compliance program at CEO’s request

1998 Managed the first intranet site launch for Sears and created content for home page

1999 Contributed to first Web-based recruiting brochure and Website for global consulting firm

2000 Populated content in Sears credit card privacy site; Organized an all day ewriting seminar for writers

2001 Wrote ad concept messaging for a high-tech music/news player aimed at Gen Y

2003 Produced sold out Writing for the Web conference for writers

2004 Created the Success Summit Series, a marketing guide with a how-to blog component

2005 Released the Marketing Transformations Process, a 60 to 90 day intensive change-based consulting system

2006

Attended Alex Mandossian & Armand Morin’s Internet Marketing Seminar and Armand Morin’s Big Seminar

Completed Candidate University, a nine month program sponsored by National Speakers Association Illinois

Created and presented Video Marketing 101, one of the first video marketing programs in Chicago

Launched ezine and blog

2007

Attended Ken McCarthy’s The System Seminar and The System Intensive

Noted as a fastest growing WordPress blog – twice in one week

Ranked at #60 in PR Power Blog Index

Attended BlogHer ’07 on assignment to live blog

Won a trip to BlogWorld and New Media Expo in the LinkedIntelligence contest

Mentioned in David Meerman Scott’s book, “The New Rules of Marketing & PR”

Created Marketing Execution 301, 16 hours, at The Academy of Nonprofit Excellence for College of DuPage

Quoted in Christian Century about Financial Freedom, a debt management course

Profiled in Liberty Suburban News as “Perpetually Plugged In”

Presented Blogging for Business in Chicago, sponsored by PRO and Harris

Speaking: Virtual PR for National Association of Catering Execs DC; Enlivened Writing Workshop for Women Employed

2008

Featured as Online PR expert in “Market with Authority” and on The Bigg Success Show

Designed Hands-on Fear-Free How to Blog Workshop live events

Covered SOBCon08, System Seminar, BlogHer, BlogWorld New Media Expo and Search Engine Strategies [press pass]

Participated in launching Chicago Social Media Club, co-founder, advisory board

Named to Junta 42’s top marketing blog content providers list

Ranked on AdAge Power 150, included on Alltop and named as a leading PR blog on several lists

2009

Speaking Engagements: West Suburban Women Entrepreneurs, It’s Chic to Be Geek, Electrology Association of Illinois, National Speakers Association-Illinois, GraceWorks San Francisco, emcee for Social Media Club Chicago

Presentations: LinkedIn 101, Social Media Sampler

Attending Alex Mandossian’s Teleseminar Secrets Student Reunion event

Multimedia

Producer “Ultimate PR Secrets” virtual PR seminar http://www.ultimateprsecrets.com

Interviews on Behind the Fame Show and The Bigg Success Show

Engagement Options

Speaking/Training: live, live broadcast or via teleseminar, includes built-in promotion and PR components

Strategy/Coaching/Consulting: integrated marketing, blogging and public relations

Partnership: collaborative, consulting, creative or joint venture, 630.942.9542 or barbaraATcorywestmedia.com

What I like about this format:

Professional Speaker Recommendation for Barbara Rozgonyi’s How to Build Your Business with Online ...]]> Groups give speakers get all kinds of gifts: flowers, chocolate, gift certificates. One of the best “gifts” you can give a speaker is a recommendation. Although I use critique sheets for reviews, it’s not often that a get a group review like this one from West Suburban Women Entrepreneurs.

What I like about this format:

• includes group comments
• talks about usable ideas
• gives ideas on how to expand the presentation

Professional Speaker Recommendation for Barbara Rozgonyi’s How to Build Your Business with Online Networking for Women Entrepreneurs

Thanks so much to everyone in the group who wrote the following recommendation:

West Suburban Woman Entrepreneurs would like to acknowledge Barbara Rozgonyi from CoryWest Media. She joined us January 15, 2009, at William Tell in Countryside to share her wisdom and insight about “How To Build Your Business With Online Networking.”

The WSWE Speaker-Evaluation opinions about her presentation were all in agreement: Barbara definitely met our expectations! Her program gave insight on the timely topic of online networking. Her material was useful to our current business needs. Her presentation style was interactive, engaging, and thorough. She was friendly, focused, exceptionally knowledgeable, and relaxed. She inspired and motivated members and their guests, many of whom reported they plan to sign up for or update their listings in online networking communities like “LinkedIn.”

Some comments that WSWE members shared include:

• Great information for those not familiar with the topic

· The handout allowed audience to focus on the speaker. (Many) liked the size and content of handout.

• “Great speaker and great topic for today’s techno savvy consumers!”
• Speaker presented ideas for every level of experience

The most usable ideas gained from his presentation were:

• Taking small steps to implement this way of networking
• How to set up for a new user
• Reserving individual domain names
• Forming accountability groups
• Suggested action steps and accountability groups

If we had more time or if we could have added something more, our members would have appreciated:

• Walk through a sample “LinkedIn” setup
• How to specifically use sites to stimulate business

We recommend Barbara to any professional group seeking to educate and inspire its members.

Sincerely,

Members of WSWE ~ West Suburban Woman Entrepreneurs ~ www.wswe.org

Are you an event planner? How do you recognize your speakers?