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Category: Speaking

12 Ways to Rock Your Speech, Your Audience and Your Event

rock-star-speaker-social-media

This is not a picture of Tony Robbins. This is a post about how to be a rock star speaker – inspired by Tony Robbins. Disclosure and thanks to Krupp Kommunications for the complimentary event admission to Tony Robbins’ Unleash The Power Within®.

Although I’ve covered many events, this is the first time I’m sharing insights from a world-renowned speaker, author and peak performance strategist that I’ve admired for years. Because of a prescheduled speaking engagement, I missed the Friday afternoon and Saturday sessions. Here are a dozen ways to rock your speech, your audience and your event. What would you add? Read More…

Best Branding Practices in Higher Education Digital Communication 3Dedu

 

Today I’m honored to be presenting a program on best practices in higher education digital communication at the Higher Learning Commissions Academic Quality Improvement Program [AQIP] conference. Here’s the presentation guide that includes an outline of what I’m covering as well as links to resources. Following along or want to contribute? Use the #3Dedu hashtag. What would you add?

 

Read More…

Speaker Investment Guide

How much does it cost to hire a professional speaker to speak at an event? Budgets drive decisions. But before you settle on a specific professional speaker – or number, think about how you want the speaker to engage your audience: as an entertainer, motivator or educator. Read More…

Taking Flight with Twitter 2842 times

“Twitter has a place in business. Twitter combines two of this year’s hottest Internet marketing trends — real time updates and local search – into one simple, concise update box.” excerpt from “Taking Flight with Twitter” article, viewed – as of today – 2842 times according to The Business Ledger.

Note: This is not a “look how great I am!” post. This IS a thanks to The Business Ledger for the contribution opportunity and a huge shout of appreciation to everyone who read it and passed it on. It’s also a place to begin a dialogue about how twitter works for you and your business. So, please share in the comment box.

Hatching a Twitter for Business Article

After presenting at The Business Ledger’s Newsmaker Forum as social media speaker on the topic of twitter for business, editor Jeremy Stoltz graciously asked me if I would like to contribute an article. Set at 750 words, the article summarizes the background of my talk and sets up an action plan. Here’s a brief clip.

Taking Flight with Twitter by Barbara Rozgonyipublished by The Business Ledger on April 16, 2010
Twitter’s search engine (http://search.Twitter.com) searches updates instantaneously. Test it out the next time you’re watching a game, going to an event or want to follow what other people have to say about you, your business, your industry or the competition. Use Twitter’s advanced search option to fine-tune your search by location or people, (http://search.Twitter.com/advanced).

Twitter came on the scene at SXSW in March 2006. The compact community of early adopters mushroomed into a cultural phenomenon when major news networks and celebrities joined Twitter last year. In 2007, when I joined Twitter, only 5,000 tweets were posted each day. In 2010, 50 million tweets a day fly through Twitter’s stratosphere.

So what, exactly, is Twitter? Twitter is a social media platform that connects people through messages, known as “tweets,” that measure up to 140 characters long, including the user’s Twitter ID. To give you an idea of the actual length, the previous sentence is 141 characters long, or 140 without the period.

Response to Taking Flight with Twitter Article by Barbara Rozgonyi


Google results for “Taking Flight with Twitter”

Want to see where your post or article lands? Type the title or a content clip into the search box to track it down. Then, contact the publication or blogger to say thanks and find out how to contribute to their site.

117 Comments on Social Networks via Ubervu
Check out Ubervu to track your social mentions.

Search.twitter.com results show who is posting the article. This, to me, is the most interesting measure of distribution. You can find out who subscribes to your feed and then follow them on twitter – and thank them, too.

2842 Reads from The Business Ledger
Taking flight with Twitter
Friday, April 16, 2010 (2842 reads)

To read more about the social media panel for business presentation, check out this Business Ledger article:
Social media is a commerce driven necessity by Sherri Dauskurdas.

“Social media is not about technology and tools, it’s really about people,” said Barbara Rozgonyi, principal at CoryWest Media, LLC. “You can use Twitter to listen, you can search, respond to people for customer service. If people have a problem you can get to it right away. You can ask questions and connect with people, and you can also spy on your competition.”

How many ways do you use twitter in your business?

Image: screenshot with number of reads

37 ways to Value Speaking as Branding

If you enjoy speaking, then giving presentations to a targeted audience is a great marketing and branding tool. But, writing a good speech takes time and giving a presentation also takes time. A 30 minute speech can easily turn into four or more hours of communications, planning, travel and follow up. So, when is it worth it to give a free speech?

In 2009, I spoke 29 times to over 1,000 people. Most of the time, those speeches were free. In 2010, I’m expecting to at least double, maybe triple those numbers. To help me gauge whether or not to accept an offer, I came up with 37 ways to measure the value of a free speaking engagement.

What do think? Do you speak for free – when and why?

25 Ways a Free Speech is Worth It

The speaker gets . . .
1. promoted to their target audience
2. compensated for travel and hotel or no overnight stay is required
3. a list of members or attendees
4. free membership
5. ad or exhibit space
6. opportunities to promote or sell in the presentation
7. letters of recommendation from the meeting planner or attendees
8. introductions to other meeting planners
9. assistance with back of room sales of products
10. book orders
11. free admission to the event and meals provided
12. special recognition in press and advertising
13. approval to offer paid consulting or workshops around the engagement
14. free videos, audios or photography
15. links from the event site
16. mentions in social networks
17. complimentary passes
18. thank you note from the organizers
19. compensation from an employer and does not require additional income
20. positioning: the speaker as an expert in a place they want to be
21. a donation for a charity or non-profit
22. paid speaking engagement referrals
23. contacts for their list
24. contracts with new clients
25. non-monetary compensation: fun, new friends, etc.

12 Ways a Free Speech is not worth it

The speaker is asked to . . .
1. continually leverage their personal brand and network to promote the event
2. cover their own travel expenses
3. cut their presentation because time runs short
4. understand how a profit-making event can’t afford to compensate the talent that makes it a profit-making event
5. pay for registration
6. not promote their products or services
7. produce their own handouts
8. not contact attendees after the event
9. create a new program that takes time and creative energy
10. let the event planner record and sell their presentation with no compensation
11. pump up attendance
12. come up with ways to justify, to themselves, why they are giving a free speech

Are there more? Do you have a policy about what you will do for free versus paid speeches? As always, thanks for sharing your thoughts with us.