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Category: social networking

LinkedIn Nets Relationships

Posted on December 13, 2011

linkedin-inc-barbara-rozgonyiThanks so much to my friend Marla Tabaka for inviting me to contribute to her inc.com column. It’s exciting to be featured in “Unlocked Secrets on LinkedIn” on inc.com.

Marla says, “All too often I receive resistance when I suggest to a client that she utilize LinkedIn to build vendor, partner, and prospect relationships. But what might first feel like an intimidating pilgrimage into foreign land can result in a journey of growth, connection, and prosperity. All it takes is a little know-how—and the willingness to put yourself out there.” 

Where are you on your LinkedIn journey? Read More…

0 Comments - Posted in LinkedIn, Marketing, social networking Tagged with:

2 Cooler Social Media Marketing Webinars

Posted on December 1, 2011

cooler social media marketing webinar penguinsYou have about four weeks to get ready for 2012. Don’t let another year go by watching your competition own the market you want to be in. To end 2011 on a high flame and put some kindle on the fire for 2012, I’d like to invite you attend one or both of my December webinar classes. Get WIRED with social media, content marketing and PR or Lock in LinkedIn to fire up your 2012 success.

Why are my webinars cooler? Because you get so much more: live webinar presentation, timed replay, transcripts, mp3s, bonuses and even a one on one power consultation. Sound good? Wait . . . it gets better. How about reader discounts and scholarships?  Read More…

2 Comments - Posted in Marketing, PR, Social Media, social networking, Webinar Tagged with: , , ,

Over 2xs Over 55 Visit Mobile Sites than in 2010

Posted on October 11, 2011

nielsen-mobile-stats-over-55

Stats, stats and more stats. Everyone in social media must be part statistician, but who doesn’t enjoy watching this industry take shape? Here’s the latest from Nielsen’s Q3 2011 social media report.  One statistic that popped out:

Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet. Source: Nielsen Q3 2011

The chart above shows year over year mobile internet audience growth to social networking sites.

The top five US social networking sites via mobile internet: Facebook 46, 531,000; Twitter 11,453,000: LinkedIn 6,031,000; MySpace 4,047,000 and Photobucket 2,122,000.

Do you use Photobucket? I use instagram for mobile photo sharing and flickr for photo storage.

Social Networking App up 30% from Q3 2010

nielson-social-networking-apps

Top App Categories: games, weather, social networking, maps/navigator, music, news, entertainment, banking/finance, shopping/retail and dining/restaurant. Which do use the most? For me it’s more about social networking and maps – games not so much. If you need a social media marketing PR app, here’s mine.

Highest percentage of social networking apps by user age and network:  18-24 Facebook and MySpace 20%;  25-34 Foursquare 21%; 35-44 LinkedIn 26%; 45-54 LinkedIn 18% and 55 and up Facebook 10%. Where do your social networking app allegiances lie? I like to switch out, but MySpace is not on my phone.

 

nielsen-mobile-social-media

Mobile Social Media Use is on the Rise

Nearly 2 in 5 users access social media from their phones. This makes sense, but can the 3% iPad number be right? I mean, how could iPad tie with gaming consoles?

Most valued features on phones include GPS at 56% and social networking at 30%. I’ll admit my life has changed since I got an iPhone with a map app. And, sometimes I switch off all of my social networking on my computer. When I access updates on my phone, it seems so much quicker. How about you – what app do you rely on the most?

Thanks to my mastermind colleague, Dr. Pauline Wallin for the link.

Where do you or your customers fit into mobile social networking?

1 Comment - Posted in Apps, social networking

Google+ Project Invitation What to Do After You Get Yours

Posted on June 30, 2011

google+ project invite

Did you get your Google+ project invitation yet?

Update July 1, 2011 Found a possible detour to the Google+ invitation closure.

Last night I got an invitation to join Google+ and along with it was an invitation to invite 500 friends. Wow!

Update June 30, 2011: According to Reuters, Google is closing invitations. Found this update about 20 minutes after this post went live. So, for now, I have to take back my offer to extend invitations. Apologies for that, but I will keep a waiting list and will send invitations when the doors open again.

I’m giving away 50 invitations throughout my social networks. If you’d like one, leave a comment or DM me with your email address.

Google has great timing. Today is Mashable Social Media Day and tomorrow is the start of the July 4th weekend. How big is this news?

Remember when Google announced Buzz and then Wave? Yeah, that was big news, too.

This time, I think Google’s got it figured out.

In a post called “Introducing the Google+ project: Real life sharing, rethought for the web,” Google says,In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it. We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests.”

Need more information about the Google+ project?

Tour this Google+ Project Interactive demo and read this excellent Google+ preview from SpinSucks and this extensive Google+ project review from PC Advisor.

You can also check out Google’s YouTube channel with videos like this one.

 

To give you an idea of how the Google+ interface looks and works, I made a quick slideshow.

Google+project overview

Google+ Project Invitation What to Do After You Get Yours

1. Set up your Google profile, if you haven’t already. You’ll be asked to fill in a few blanks, upload a profile pictures and add links to sites you want to profile.

2. Choose and name your circles. You can always add or change later, but why not start out right?

3. Invite people to join you. Think about this one. If you get 500 invitations, you might want to extend them to your network only.

4. Post something and start connecting.

5. Get your family on board. This might be one of the biggest benefits of Google+ – you don’t have to convince them to set up a Facebook page first.

6. Adjust your privacy settings.

7. Find some sparks or topics you want to follow.

What do you want to know about Google+ ?

11 Comments - Posted in Google, Social Media, social networking Tagged with: ,




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