Category: Webinar
“A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” George Bernard Shaw
Boy, do I know how to fail fast. I made so many mistakes with the cooler social media marketing webinar series I finished today, I felt compelled to share them with you. On the flip side, here’s how to create and produce a webinar. You’re probably perfect, but if not, we’d like to know about your mistakes, too. Read More…
You have about four weeks to get ready for 2012. Don’t let another year go by watching your competition own the market you want to be in. To end 2011 on a high flame and put some kindle on the fire for 2012, I’d like to invite you attend one or both of my December webinar classes. Get WIRED with social media, content marketing and PR or Lock in LinkedIn to fire up your 2012 success.
Why are my webinars cooler? Because you get so much more: live webinar presentation, timed replay, transcripts, mp3s, bonuses and even a one on one power consultation. Sound good? Wait . . . it gets better. How about reader discounts and scholarships? Read More…
Earlier today I gave away a secret ROI ingredient and now I’m giving away something I’ve never seen any other marketer reveal: webinar stats. Maybe that’s because they haven’t used MeetingBurner yet.
When I heard Mari Smith recommend this webinar technology during her Facebook changes presentation, I wanted to test it out.
It was easy to use. Although I couldn’t get my webcam to work, and that was okay, I was able to conduct a webinar with only 10 minutes or so of training. This included persuading one of my teenagers to log on and watch a two minute test run.
You can see here that the MeetingBurner webinar system tells you how many people were on the call, where they’re located and what the “temperature” was.
In this case the hot point was when we went live to a LinkedIn search. The low point was when I talked about book marketing. Content came from questions submitted by newsletter subscribers and social networking connections. The simple slide show I put together contained one question per slide.
By the way, I was pleasantly surprised to hear how people found their way here. One person first listened to a LinkedIn webinar I did for Office Depot Web Cafe last year.
In all, it took me about an hour to write two emails to wiredPRworks subscribers and send them out. Sounds simple, but this was milestone for me.
Why? Way back in June 2006, I started sending out a weekly message. About a year ago, I dropped off the schedule and let an automated system send out a weekly update with links to blog posts. Personal messages were few and far between.
I hesitated to send out two messages to a list that may have forgotten about me. What would they think? Would they stay or would they go?
A half dozen people opted out. Three people marked the first message as spam. And, I removed a few people that I knew may not want be on the list. They’re more friends than marketing connections who signed up a few years ago.
The real upside? All the personal communication that came back. It’s so rewarding to be able to help people. Maybe I’ll share the emails I sent out in another post.
If you’re not a subscriber and you’d like to go behind the scenes, here’s your invitation to join the wiredPRworks community.
Hey Reader: What’s your biggest question about social media marketing? Would you like to participate in a monthly webinar like this one?
Before I let another day in October slip away I’m checking in to ask two questions:
1. What’s new with you?
2. What’s your biggest question about how to use social media to enhance your business results?
Is sent this message out to my newsletter subscribers over the weekend.
Because so many replied, I thought I’d invite my blog readers to participate, too.
Go ahead and leave a comment with your answers – and be sure to link back to your site.
Then, join us on a social media webinar tomorrow at 11:30 am cst to hear the answers to questions like these:
I heard recently that much of the power of LinkedIn is in “search.” How does this really work?
What ideas do you have on special social media promos for our book launch – and do you like the idea?
How do I use LinkedIn to help me get a job in a new city?
What do think about current content marketing trends?
To join us, you’ll have to register at the site. Full disclosure: this is the first time I’m testing out this technology. The line only holds 50 callers. Get there early so you can listen in.
Weigh In: Is this a good idea? Would you like more social media webinars like this one? What social media topics are you most interested in learning more about?
Image: Gate on the grounds of Versailles from the Paris Fall 2010 collection c 2010 by Barbara Rozgonyi.
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Based on a work at wiredprworks.com.