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Category: Social Media

Why Social Media is So Addictive

Posted on August 29, 2011

Chocolate dessert

If you’re a chocaholic, you’re probably wishing you could lick through the screen right now. Is being addicted a bad thing? And why is social media so addictive?

“Any activity, action or emotion that fulfills at least three needs at a high level becomes, in effect, an addiction. Likewise, people have positive, negative and neutral addictions.”  That’s what Tony Robbins, a powerful professional speaker, said when I saw him speak last month.

[Disclosure and thanks to Krupp Kommunications for the complimentary event admission to Tony Robbins’ Unleash The Power Within®.]  

According to Mr. Robbins, humans have six needs. Let’s see which ones apply to social media.

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1 Comment - Posted in Social Media Tagged with:

Let’s Talk Mobile Apps – Do You Need One?

Posted on August 8, 2011

social-media-explorer-mobile-apps-wiredprworks

So while were on vacation the Wired PR Works iPhone app got named to a list of 44 useful mobile apps for social media marketers.*

Thanks so much to Social Media Explorer contributor Debbie Hemley for the mention. This is a great list and one well worth checking out.

How flattering and unexpected! Especially considering that there is only one other PR app on the list. It’s as exciting as when the Wired PR Works iPhone app appeared on cnet.com.

Because this app is 18 months old, I took this honor as a challenge to upgrade my app with more features. After all, the existing app is a blog and twitter RSS feed. Certainly, there is more one can do, no? Yes!

Now, let’s talk mobile apps – do you have one or do you need one? Read More…

0 Comments - Posted in Apps, PR, Social Media

Shiny Object Syndrome – Do You Have it?

Posted on August 1, 2011

garden-globes-mirrors-shiny-social-media

Strolling through a garden center display, I stopped. How exciting, and unexpected, to see beautiful and shiny objects glinting in the garden.

Captivated by the reflections and the unexpected shimmer, I momentarily forgot why I was there: to buy plants. This is the type of place that draws me to dream about perrenials, shrubberies and roses.

As ultimate show stoppers, shiny objects can divert us from our path and draw us in. Social Media Land is a Shiny Object Syndrome paradise. New apps, new networks, new connections all distract from the foundation that needs tending.

With a steady stream of new, new, new!!!! it’s easy to get diverted from what works. How do deal with Shiny Object Syndrome?

0 Comments - Posted in Blogging, PR, Social Media Tagged with: ,

Google+ Business Branding in 3D July 21 DIF at IIT

Posted on July 12, 2011

Two weeks ago today Google+ launched. Like most new tools, it’s a lot easier to figure out how it works when you ask other people how they use it.

That’s why we’re bringing Google+ alive in 3D at the next Digital Innovation Forum next Thursday at IIT/SAT in Wheaton.

Do you need a Google+ invitation? Leave a comment with your gmail address and it will be on its way.

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6 Comments - Posted in Branding, Google, Social Media Tagged with: ,

Community Events and Social Media in 3D

Posted on July 8, 2011

Jazz Fest Glen Ellyn

Tomorrow is Jazz Fest Glen Ellyn. It’s a day where music makes over Main Street into an outdoor festival. This is our second year sponsoring the festival’s social communications. Two of our clients also participate. Here’s how the event looks this year in 3D. Read More…

0 Comments - Posted in Events, PR, Social Media Tagged with: ,