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Category: Social Media

Social Media Recruiting Best Practices Webinar

Posted on November 13, 2011

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On November 15, I’ll be presenting a LinkedIn and Recruiting webinar for Ragan.com. If you’re looking for ways to increase your recruiting results using social media, you’ll want to check out this two day, four session, program.

I’m pleased to be presenting with Mike Dwyer of CruiterWorks on day one. Anthony Scarpino, Senior Director, Talent Acquisition at Sodexo and Brad Warga, Vice President of Corporate Recruiting at Salesforce.com will present each company’s case studies on day two.  Thanks to Kristin Hart-Maravich, Ragan’s webinar content producer and marketing manager for inviting me to present. Here’s what we’ll cover.

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0 Comments - Posted in LinkedIn Tagged with: , , , ,

What Big Brands Can Learn about Social Media from Small Business

Posted on October 28, 2011

We’re all in the same club: #MsTech on Facebook, a small group of women technology enthusiasts in Chicago. While we help each other out every day, it’s not often that we get to hear each other speak.

Thanks to Hope Bertram, Social Media Masters Summit organizer, I got to hear three of our members, all small business owners, talk about what big brands can learn about social media from small business. Disclosure: Because I participated in the summit’s seven day video challenge [more on that in another post], my admission ticket was complimentary.

Here are my notes with apologies in advance to the speakers for any inaccuracies.   Read More…

1 Comment - Posted in Small Business Marketing, Social Media Tagged with: ,

SMC Chicago Turns 3 with Sushi and Improv

Posted on October 18, 2011

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Hard to believe, but October is SMC Chicago’s third anniversary. Three years, 30 meetings, thousands of attendees – not to mention hundreds of slices of Ramon DeLeon’s pizza later, here’s a look back at our first event and an invitation to join us October 19. Thanks to everyone who’s ever attended, tweeted or watched one of our events. The passion and energy that springs out of this group is astounding!

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0 Comments - Posted in Events, Social Media Tagged with: , ,

20 Ways to Add LinkedIn Network Connections

Posted on October 8, 2011

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You know they’re out there, but where do you find them? Them = people you want to connect with. Connections = network. Network = opportunity.

[Here's an invitation to be on my A-list.]

On LinkedIn, you can start by importing your email address book and sending invitations only to people you know. If enough people click on “I don’t this person,” your ability to add connections may be limited.

To shape your network’s regional and industry access, you can check your network statistics in the contacts section. Then, search for new people to connect within the areas where you’d like to grow, and invite them to join your professional network.

To send an invitation from a profile, click on add this “person to my network.” LinkedIn will ask you how you know this person. You can send a standard greeting, but adding a personal touch only takes an extra minute or two and improves chances of your invitation being accepted.

21 Ways to Get Connected on LinkedIn by Sending Invitations to


1. Contacts in your email address book

2. Colleagues – former and current

3. Classmates – former and current

4. Group members

5. Business contacts

6. Twitter followers

7. Facebook friends

8. Email recipients, include LinkedIn in the signature

9. Friends and family

10. People you may know as suggested by LinkedIn

11. Networking contacts

12. Conference speakers and attendees

13. New prospects

14. People found using LinkedIn’s search toolbar

15. Key people on company sites

16. Professional or trade association colleagues

17. Bloggers you like

18. Real life contacts

19. Chamber of Commerce associates

20. LIONs [LinkedIn Open Networkers] who agree to accept invitations

Image: SOBCon opening party hosted by SMC Chicago copyright Phoebe Svoboda for thesociallens.com

Excerpt from “Success Secrets of the Social Media Marketing Superstars” published by Entrepreneur Press with Contributions from World-Class Social Media thought leaders: Keith Ferrazi & Tahl Raz: Relationship Strategy; Brian Clark: Psychology of Social Media; Mitch Meyerson: Online Marketing; Ann Handley: Creating Content; Gary Vaynerchuk: Building Mega-Followings; Andy Wibbles: Personality; Chris Brogan: Building Communities; Joel Comm: Success Qualities; Craig Valentine: Communicate with Impact; Starr Hall: Building Profits; Dan Janal: PR Strategies; Michael Stelzner: Go Viral; Denise Wakeman: Business Blogs; Julie Perry: YouTube; Paul Colligan: Podcasting; Mari Smith: Facebook; Deborah Cole Micek: Twitter; Dave Evans: One Hour a Day; Chris Garrett: Social Bookmarking; Kim Dushinski: Mobile Marketing; Shama Kabani: Online Video and Barbara Rozgonyi: LinkedIn.

How about YOU? Where do you find people to connect with?

4 Comments - Posted in LinkedIn, Marketing

Social Media Marketing Webinar Replay via MeetingBurner

Posted on October 4, 2011

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Earlier today I gave away a secret ROI ingredient and now I’m giving away something I’ve never seen any other marketer reveal: webinar stats. Maybe that’s because they haven’t used MeetingBurner yet.

When I heard Mari Smith recommend this webinar technology during her Facebook changes presentation, I wanted to test it out.

It was easy to use. Although I couldn’t get my webcam to work, and that was okay, I was able to conduct a webinar with only 10 minutes or so of training. This included persuading one of my teenagers to log on and watch a two minute test run.

You can see here that the MeetingBurner webinar system tells you how many people were on the call, where they’re located and what the “temperature” was.

In this case the hot point was when we went live to a LinkedIn search. The low point was when I talked about book marketing. Content came from questions submitted by newsletter subscribers and social networking connections. The simple slide show I put together contained one question per slide.

By the way, I was pleasantly surprised to hear how people found their way here. One person first listened to a LinkedIn webinar I did for Office Depot Web Cafe last year.

Marketing My First Free Social Media Webinar

In all, it took me about an hour to write two emails to wiredPRworks subscribers and send them out. Sounds simple, but this was milestone for me.

Why? Way back in June 2006, I started sending out a weekly message. About a year ago, I dropped off the schedule and let an automated system send out a weekly update with links to blog posts. Personal messages were few and far between.

I hesitated to send out two messages to a list that may have forgotten about me. What would they think? Would they stay or would they go?

A half dozen people opted out. Three people marked the first message as spam. And, I removed a few people that I knew may not want be on the list. They’re more friends than marketing connections who signed up a few years ago.

The real upside? All the personal communication that came back. It’s so rewarding to be able to help people. Maybe I’ll share the emails I sent out in another post.

If you’re not a subscriber and you’d like to go behind the scenes, here’s your invitation to join the wiredPRworks community.

Hey Reader: What’s your biggest question about social media marketing? Would you like to participate in a monthly webinar like this one? 

0 Comments - Posted in 3D Marketing, Marketing, Social Media, Webinar Tagged with: , ,