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Category: Social Media

MyRagan | Network for Communicators

If you’re not a corporate communicator, you may not know about Ragan Communications.

I first heard about Ragan when one of my corporate consulting clients added me to their Ragan Report reading list. Because being mentioned by Ragan was a coveted honor, in planning meetings we mused about how Ragan would review our internal communications ideas. 

When I was lucky enough to be assigned to write a cover story for my client’s management magazine, Ragan reviewed the article’s approach as a genius concept. While I’m quick to point out that editorial staff came up with the concept, I gathered the background information, conducted all the interviews and wrote the final draft before the corporate edit.

And, Ragan was right. Five years later, another client told me the cover feature was required reading for all new managers.

The concept? Profiling leaders who best represent the company’s values. Each profile included an introduction from the person who nominated the winner.

When I found out Ragan was introducing a new networking site, I signed up.

Whether you’re looking to network with other communicators, find a consultant, follow trends, post a job or search for a new career, you’ll want to check out MyRagan.

Check out MyRagan profile page.

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The New Rules of Marketing & PR by David Meerman Scott | I’m in the Book

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David Meerman Scott’s upcoming book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly[pre-order on Amazon], goes on the market in a few weeks. From the early editorial reviews [see later in post], this will be a best-seller.

Back in January I wrote about where to download The New Rules of PR 2007 Playbook by David Meerman Scott and mentioned the upcoming book, which I’m dying to read.

Turns out I’ll get a free advanced copy because Wired PR Works by Barbara Rozgonyi is mentioned in The New Rules of Marketing & PR.

With 161 blogger/contributors [see complete list below], David doesn’t go into how we all qualified. Although I’m thrilled to see my name on the list, I’m more excited about being introduced to a whole new group of future thinkers.

Congratulations to everyone who made the list – and to David for coming up with a brilliantly strategic and generous way to include the community.

The New Rules of Marketing and PR Editorial Reviews from Amazon.com . . .

“The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New Rules of Marketing and PR, goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules which show you how to negotiate those ramifications with maximum effectiveness. And he does it with real-life case histories and an engaging style.”- Jay Conrad Levinson, The Father of Guerrilla Marketing and Author, Guerrilla Marketingseries of books

The New Rules of Marketing & PR teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization.”- Mark Levy, Co-author of How to Persuade People Who Don’t Want to be Persuaded and founder of Levy Innovation: A Marketing Strategy Firm

“The history of marketing communications – about 60 years or so – has been about pushing messages to convince prospects to take some action we need. Now marketing communications, largely because the overwhelming power and influence of the web and other electronic communications, is about engaging in conversation with prospects and leading / persuading them to take action. David Meerman Scott shows how marketing is now about participation and connection, and no longer about strong arm force.”- Roy Young, Chief Revenue Officer, MarketingProfs.com and co-author Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence and Business Impact

List of contributors mentioned in the book . . .

 

Adele Revella Buyer Persona Blog
Joe Wikert Publishing 2020 blog
Steve Johnson
David McInnis
Mark Levy
David Hamm
Mike Levin
Colin Delaney epolitics
Steve Goldstein Alacrablog
Todd Van Hoosear
George L Smyth Eclectic Mix
Mark Effinger
Michelle Manafy EContent magazine
Kevin Rose Diggnation
Grub Street Writers
Dave Armon
Britton Manasco
Jordan Behan
Nettie Hartsock
John Havens
John Blossom ContentBlogger
Larry Schwartz Newstex
Steve Smith
Melanie Surplice
Nate Wilcox
Ian Wilker
Cody Baker
Dianna Huff
Brian Carroll
Ken Doctor
Jonathan Kranz
Barry Graubart
Steve O’Keefe
Ted Demopoulos
Debbie Weil
Paul Gillin
Matt Lohman
Seth Godin
Rob O’ Regan
Steve Rubel Micro Persuasion
Paul Gillin
Joan Stewart The Publicity Hound
Glenn Nicholas Small Business Inspiration
Mac MacIntosh The B2B Sales Lead Expert
Jill Konrath Selling to Big Companies
Guy Kawasaki How to Change the World
Court Bovée and John Thill Business Communication Headline News
Grant D. Griffiths Kansas Family Law Blog
Robin Crumby The Melcrum Blog
Jim Peake My Success Gateway
Eli Singer Refreshing the Daily Grind
Duane Brown Imagination+Innovation
Scott Monty The Social Media Marketing Blog
Ian Lamont
Blog Campaigning
Rich at Copywrite Ink
John Lustina SEO Speedwagon
Adam Tinworth OneMan+HisBlog
Scott Clark Finding the Sweet Spot
Amanda Chapel Strumpette
Jennifer Veitenheimer reinventjen
Morty Schiller Wordrider
Matthias Hoffmann the power of news
Erin Caldwell’s PRblog
Ferrell Kramer Talking Communications
Anita Campbell Selling to Small Businesses
Rugjeff
Karl Ribas’ Search Engine Marketing Blog
Tony D. Baker Advanced Marketing Techniques
Tom Pick The WebMarketCentral Blog
Tina Lang-Stuart
Bryan Eisenberg Jeffrey Eisenberg Robert Gorell and the rest of the team at Grok Dot Com
Michele Miller WonderBranding
Publicity Ship Blog
The Media Slut
Brad Shorr Word Sell
Sasha Where Business Meets the Web
Ellee Seymour ProActivePR
Chris Kenton The Marketers’ Consortium
Paul Young Product Beautiful
By Ron Miller
Michael Morton
James D. Brausch
Janet Meiners Newspapergrl
Andrew B. Smith The New View From Object Towers

Cristian Mezei SeoPedia

Jim Nail Cymfony’s influence 2.0
Denise Wakeman and Patsi Krakoff The Blog Squad
Forward Blog
Ben Argov
Zane Safrit Duct Tape Marketing—Business Life
Will McInnes Online Marketing Guide
Robbin Steif LunaMetrics
Mike Boss
Marc Gunn Music Promo Blog
Nancy E. Schwartz Getting Attention
Kami Watson Huyse Communications Overtones
Todd Defren PR Squared
Michael Stelzner Writing White Papers
Dee Rambeau Adventures in Business Communications
Glenn Fannick Read Between the Mines
Owen Lystrup Into PR
Morgan McLintic
Mark Batterson Evotional
Jay Coffelt
John Richardson
Robin Good MasterNewMedia
Shel Israel Naked Conversations
Robert J. Ricci Son-of-a-Pitch
Mike Sigers Simplenomics
Dan Greenfield Bernaisesource
Brian Clark copyblogger
Lee Odden TopRank Online Marketing Blog
David Weinberger
Carson McComas
The FutureLab blog
John Bradley Jackson Be First Best or Different
Wired PR Works by Barbara Rozgonyi
Mark Goren Transmission
John Wall Ronin Marketer
MarketingProfs Daily Fix Blog
John Koetsier bizhack
Steve Kayser Cincom Smalltalk
Dale Wolf The Perfect Customer Experience
Eric Mattson Marketing Monger
Scott Sehlhorst Tyner Blain
Seeds of Growth blog
Hugo E. Martin
David Phillips leverwealth
Terry Affiliate Marketing Blog
Gavin Heaton Servant of Chaos
Mark White Better Business Blogging
Eric Eggertson Common Sense PR
Michelle Golden Golden Practices
Liz Strauss
Tony Valle Small Business Radio
Chris Heuer’s Idea Engine
David Evans The Progress Bar
Todd Andrlik The Power to Connect
The New PR Wiki
NewPR
Pelle Braendgaard Stake Ventures
Lisa Banks Search Engine Optimization Eblog
Chris Brown Branding & Marketing
Graeme Thickins Tech-Surf-Blog
Ardath Albee Marketing Interactions
Lauren Vargas Communicators Anonymous
Lori Smart Lemming
Dane Morgan
Jason Leister Computer Super Guy
Bill Trippe
Jason Eiseman Jason the Content Librarian
Reuben Steiger Millions of Us
Taran Rampersad Know Prose
John Richardson Success Begins Today
Valentin Pertsiya Brand Aid
Bill Belew Rising Sun of Nihon
Joe Beaulaurier An Ongoing Press Release
David Koopmans Business of Marketing and Branding
Chris Anderson The Long Tail
Roger C. Parker Design to Sell

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The System Seminar | Ultimate Internet Marketing Education & Networking

In the inner Internet circles, The System Seminar [affiliate link] has a reputation for providing pure content, a professional environment and bleeding edge techniques.

All that’s true, but the approachability and friendliness of every one I met, including the speakers, surprised me. Ego was absent – the only time people talked about how well they were doing was to encourage and motivate me personally.

It worked. I spent most of last week applying ideas, testing tactics and making new connections.

Here’s a link to a post from the first night of The System Seminar. Although I planned to blog live every day, I got so caught up in meeting people, interacting and learning that my laptop didn’t get the same workout my brain did. For 28/48 hours I was totally engaged and deeply immersed.

One of the most memorable sessions of the entire event, for me, was the last hour or so of open mic testimonials and reflections. Listening to these individuals brought the experience alive in a way that only personal stories can – some of their words were my most profound takeaways.

If you’re wondering what really goes on at one of these events, all I can say is you’ll be surprised at how amazing it can be. This time I never expected to meet up with someone who’s words impressed me 15 years ago or my partner on two teleseminars, Christine Langermann.

Going as Marc Harty’s guest was an honor and a privilege. Answering questions at his trade show booth about his best-selling product, PR Traffic, put me in touch with dozens of people in a variety of conversations on a really cool mix of topics with people from around the world. I hope in some small way my answers to their questions helped make their businesses more successful.

As a speaker, I always learn from other presentations. I’m never offended when speakers sell from the platform – even when their over-hyped pitch draws small crowds out in the hallway. Although there was no overt pitching at The System Seminar, it’s tough to cover a topic in 90 minutes. So, it was good to see that many speakers offered continuing education programs at reasonable price points.

After going to several Internet marketing related seminars, I’d rank this one as the best for serious students that plan to take massive action. Experience level isn’t important, but a willingness to move is. You’ll get the tools, the connections and the know-how. It’s up to you to make it work. See you next year in Chicago?

Find out more about The System Seminar.

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Turn on your own Internet TV Station

Video Messaging | Newfound Ways to Channel via Cellphones, Sites, Blogs

Cellphones Growing on Web as a Way to Keep Up Image, a story about how

The social networking phenomenon is leaving the confines of the personal computer. Powerful new mobile devices are allowing people to send round-the-clock updates about their vacations, their moods, or their latest haircut.”

mentions several tools, including kyte.

According to the site . . .

kyte allows anybody to create their own interactive TV channel on their website, blog, social network or mobile phone

With kyte, you create your own live TV shows and broadcast them on your own interactive channel, on your website, blog, social network or mobile phone. You can share your kyte channel with your friends and collaborate with them so that they can also be a part of your shows, by adding their own content, by voting and by chatting live with other viewers. With kyte, you can share your experiences live with the world and be the star, director and producer of your own live TV channel, wherever you are and however you want.

Too bad Kyte isn’t available for my Treo yet, but I may test out the presentation tools in kyte’s produce a show center that let you drop in music, images, video and even a user poll and then publish it live. Did I mention this is all free?

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Free Social Media Newsroom | Press Release News Network

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PRNN, Press Release News Network, now has a free Social Media Newsroom option.

Here’s more directly from the Social Media Newsroom site . . .

Free Social Media Newsroom for Your Business
Create a free socialized media information center for your business. The Social Media Newsroom template is based on the development by
Todd Defren. You can create your Social Media Newsroom and link it from your existing web site.

What does a Social Media Newsroom do?
The SMN allows you to “bring together” the information about your business into a dynamic centralized location. It utilizes popular social sites, functions, and RSS for easy administration and great online availability.

How can I obtain a Free Social Media Newsroom?
The Social Media Newsroom is a free service provided by Press Release News Network. Sign up for a free account with
PRNN, and you will automatically receive the Social Media Newsroom. No purchase of press release services are required.

Worth testing out . . .

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