Category: Social Media
Hard to believe, but October is SMC Chicago’s third anniversary. Three years, 30 meetings, thousands of attendees – not to mention hundreds of slices of Ramon DeLeon’s pizza later, here’s a look back at our first event and an invitation to join us October 19. Thanks to everyone who’s ever attended, tweeted or watched one of our events. The passion and energy that springs out of this group is astounding!
You know they’re out there, but where do you find them? Them = people you want to connect with. Connections = network. Network = opportunity.
[Here's an invitation to be on my A-list.]
On LinkedIn, you can start by importing your email address book and sending invitations only to people you know. If enough people click on “I don’t this person,” your ability to add connections may be limited.
To shape your network’s regional and industry access, you can check your network statistics in the contacts section. Then, search for new people to connect within the areas where you’d like to grow, and invite them to join your professional network.
To send an invitation from a profile, click on add this “person to my network.” LinkedIn will ask you how you know this person. You can send a standard greeting, but adding a personal touch only takes an extra minute or two and improves chances of your invitation being accepted.
21 Ways to Get Connected on LinkedIn by Sending Invitations to
1. Contacts in your email address book
2. Colleagues – former and current
3. Classmates – former and current
4. Group members
5. Business contacts
6. Twitter followers
7. Facebook friends
8. Email recipients, include LinkedIn in the signature
9. Friends and family
10. People you may know as suggested by LinkedIn
11. Networking contacts
12. Conference speakers and attendees
13. New prospects
14. People found using LinkedIn’s search toolbar
15. Key people on company sites
16. Professional or trade association colleagues
17. Bloggers you like
18. Real life contacts
19. Chamber of Commerce associates
20. LIONs [LinkedIn Open Networkers] who agree to accept invitations
Image: SOBCon opening party hosted by SMC Chicago copyright Phoebe Svoboda for thesociallens.com
Excerpt from “Success Secrets of the Social Media Marketing Superstars” published by Entrepreneur Press with Contributions from World-Class Social Media thought leaders: Keith Ferrazi & Tahl Raz: Relationship Strategy; Brian Clark: Psychology of Social Media; Mitch Meyerson: Online Marketing; Ann Handley: Creating Content; Gary Vaynerchuk: Building Mega-Followings; Andy Wibbles: Personality; Chris Brogan: Building Communities; Joel Comm: Success Qualities; Craig Valentine: Communicate with Impact; Starr Hall: Building Profits; Dan Janal: PR Strategies; Michael Stelzner: Go Viral; Denise Wakeman: Business Blogs; Julie Perry: YouTube; Paul Colligan: Podcasting; Mari Smith: Facebook; Deborah Cole Micek: Twitter; Dave Evans: One Hour a Day; Chris Garrett: Social Bookmarking; Kim Dushinski: Mobile Marketing; Shama Kabani: Online Video and Barbara Rozgonyi: LinkedIn.
How about YOU? Where do you find people to connect with?
Earlier today I gave away a secret ROI ingredient and now I’m giving away something I’ve never seen any other marketer reveal: webinar stats. Maybe that’s because they haven’t used MeetingBurner yet.
When I heard Mari Smith recommend this webinar technology during her Facebook changes presentation, I wanted to test it out.
It was easy to use. Although I couldn’t get my webcam to work, and that was okay, I was able to conduct a webinar with only 10 minutes or so of training. This included persuading one of my teenagers to log on and watch a two minute test run.
You can see here that the MeetingBurner webinar system tells you how many people were on the call, where they’re located and what the “temperature” was.
In this case the hot point was when we went live to a LinkedIn search. The low point was when I talked about book marketing. Content came from questions submitted by newsletter subscribers and social networking connections. The simple slide show I put together contained one question per slide.
By the way, I was pleasantly surprised to hear how people found their way here. One person first listened to a LinkedIn webinar I did for Office Depot Web Cafe last year.
In all, it took me about an hour to write two emails to wiredPRworks subscribers and send them out. Sounds simple, but this was milestone for me.
Why? Way back in June 2006, I started sending out a weekly message. About a year ago, I dropped off the schedule and let an automated system send out a weekly update with links to blog posts. Personal messages were few and far between.
I hesitated to send out two messages to a list that may have forgotten about me. What would they think? Would they stay or would they go?
A half dozen people opted out. Three people marked the first message as spam. And, I removed a few people that I knew may not want be on the list. They’re more friends than marketing connections who signed up a few years ago.
The real upside? All the personal communication that came back. It’s so rewarding to be able to help people. Maybe I’ll share the emails I sent out in another post.
If you’re not a subscriber and you’d like to go behind the scenes, here’s your invitation to join the wiredPRworks community.
Hey Reader: What’s your biggest question about social media marketing? Would you like to participate in a monthly webinar like this one?
Before I let another day in October slip away I’m checking in to ask two questions:
1. What’s new with you?
2. What’s your biggest question about how to use social media to enhance your business results?
Is sent this message out to my newsletter subscribers over the weekend.
Because so many replied, I thought I’d invite my blog readers to participate, too.
Go ahead and leave a comment with your answers – and be sure to link back to your site.
Then, join us on a social media webinar tomorrow at 11:30 am cst to hear the answers to questions like these:
I heard recently that much of the power of LinkedIn is in “search.” How does this really work?
What ideas do you have on special social media promos for our book launch – and do you like the idea?
How do I use LinkedIn to help me get a job in a new city?
What do think about current content marketing trends?
To join us, you’ll have to register at the site. Full disclosure: this is the first time I’m testing out this technology. The line only holds 50 callers. Get there early so you can listen in.
Weigh In: Is this a good idea? Would you like more social media webinars like this one? What social media topics are you most interested in learning more about?
Image: Gate on the grounds of Versailles from the Paris Fall 2010 collection c 2010 by Barbara Rozgonyi.
Yesterday’s News: Fretting over Facebook changes.
Today’s News: Get over yesterday. Today, your life is on the Facebook timeline.
Now, the big question: are you ready to share it?
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Wired PR Works by Barbara Rozgonyi is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at wiredprworks.com.