The best way to explain what we are trying to accomplish is to describe what we call the Three C’s: Collaboration, Connectivity, and Community

from Loyola University’s Information Commons Overview

image: Loyola University’s Information Commons by Barbara Rozgonyi for thesociallens.com

On March 4 and 5, I attended and presented at Soho Seminar’s “Using Social Media to Align the Corporate and the Personal Brand Conference” at Loyola University’s Chicago campus. During a lunch break, David Kamerer, who is a Public Relations and …

MarketingSherpa’s chart of the week shows that social media’s share of the online budget is now at 11%.

According to MarketingSherpa’s Social Media Marketing Benchmark Survey, here’s how the budgets break out:
27% Website
21% Pay Per Click [PPC]
19% Email
11% Social Media
10% Search Engine Optimization [SEO]
6% Online Display Ads
6% Other Online Marketing

Based on other trends indicated in this report, social media’s share will continue to increase in the year ahead.

Questions that always come up in my presentations: Where does …

Three out of four marketing and PR workshops for IAPD IPRA went well: lots of space, time and room for conversation. When I saw the room for my Social Media Sampler presentation, I got a bit concerned. Fifteen minutes before I was set to start, it was already almost full. When the crowd started spilling out of the room, I offered to record my presentation for playback.

While the audience here is parks and recreations agencies, much of the information …

Want to know how marketers really feel about social media?

Check out these statistics from Alterian’s seventh annual social media marketing survey.

- 70% work with 3 or more suppliers to accommodate marketing services such as digital
marketing, database marketing, data hygiene, creative & brand, strategy, web analytics etc.
- 23% work with a “staggering” 7 or more suppliers
- 66% will invest in social media marketing, known as SMM
- 40% will shift more than 20% of their traditional marketing to SMM
- …

Next week, I’m honored to present four programs at the IAPD/IPRA [Illinois Association of Park Districts - Illinois Park and Recreation Association conference]. Thanks so much to Jessica Alexenko of the Lisle Park District for booking me to speak at two workshops and two breakout sessions. We started talking about the conference almost a year ago and just last week I met several people at two different events who told me how much fun I would have at the …

Ever wished you had your own in-house search engine strategist? I have and today we do.

Thanks to Bob Tripathi for contributing this guest post on how to write an optimized press release. Bob and I met in the press lounge at Ad-Tech, we worked collaboratively to promote a SEMPO event and we met up at SES Chicago. Bob Tripathi works as an in-house search marketing strategist with Discover Financial Services. Bob also does In-House SEO Training and online marketing …

Happy 2010! In this first post of the year, we’ll take a look back at 2009 highlights. How will you remember 2009?

More interested in where we’re going than where we’ve been? Then browse on over to Convince and Convert’s Colossal Ultimate List of 2010 Social Media Predictions.

Test your 2009 knowledge by taking the 2009 Quiz New York Times.

2009 Culture: Books, Movies, Songs Lists

Publishers’ Weekly Best Books of 2009 includes comics, religion, mystery, poetry

NPR’s Best 2009 Books List …

I’m really excited to be presenting at my first ever Public Relations Society of America [PRSA] meeting.

Thanks to Diane Short for being such a professional and easy to work with program chair. If you’re in the Chicago area, I’d love to see you there! Here’s the program announcement.

January 12, 2010
PRSA Suburban Chicagoland
Social Media Releases: the “Swiss Army knife” of Public Relations

Barbara Rozgonyi will show you how to craft and pump up your press releases for maximum impact.

You’ve …

It’s almost the end of the year, so I decided to take a look back, review and wrap up my top 12 posts.
This tidy bundle fits into a 34 page social media marketing, PR, twitter collage ebook, which you can download here.

How I chose my top marketing, social media and PR posts . . .

True or False?

Based on traffic.

Number of comments.

Ranking by keyword.

Read popularity.

Highest retweets.

If you answered false to all, then you are right! Each post was selected …