“When you’re interviewing someone for this position, watch out for confusing messages, warns Barbara Rozgonyi, a social media expert and founder of CoryWest Media, a strategic marketing firm in Chicago. “That is a real red flag,” she says. “The consultant needs to explain things in your language and involve you in the process.”
“Don’t just write about your business, take a community approach and talk about what is going on in your industry and your community,” Rozgonyi says. “It needs to be a good mix.”
Finally, here’s the complete list of articles. You’ll find lots of good information here.
The Patriots and Giants will be lining up on the 50 yard line, but the Super Bowl’s MVP – social media, got into the game weeks ago. Here’s a look at what’s going on in the streets and on screens. How has social media affected your Super Bowl experience so far?
Live from Super Bowl Village
With the Super Bowl buzz building to a loud crescendo, I had to see for myself what in the world was going on in Indianapolis. So, I did – on Groundhog’s Day.
In a trip that lasted 10.5 hours, include 7 hours of driving, I experienced first hand the excitement, energy and enthusiasm in the air. Strolling around on a blazingly sunny and unreasonably warm 60 degree day, I encountered a street party that went on for blocks and blocks.
What I most wanted to see, I didn’t get to: a 2,800-square-foot “Super Bowl Social Media Command Center” staffed by folks ready to answer questions coming in via social networks.
Ever been to a tech event where you can’t get a signal? Me too. Knowing that thousands of people would want to connect simultaneously, I planned on having a weak signal on the street – not so in Indy. Thanks Verizon!
“The Washington Post said this year’s game will be the first ‘second screen’ Super Bowl, since advertisers, the football industry and others will all be trying to get your attention via other venues when you’re not focusing on your television.”
Social46 Bands Together to Back Up Super Bowl Host Committee
Marla says, “All too often I receive resistance when I suggest to a client that she utilize LinkedIn to build vendor, partner, and prospect relationships. But what might first feel like an intimidating pilgrimage into foreign land can result in a journey of growth, connection, and prosperity. All it takes is a little know-how—and the willingness to put yourself out there.”
LinkedIn keeps getting better and better. And that’s why I like sharing these updates. Have you used LinkedIn’s Card Munch App, updated event interface or the group statistics feature? If so, I’m interested in your impressions. Tell me – what did I leave out?
LinkedIn’s Card Munch iPhone app Digitizes Paper
Am I the only one out there who misplaces business cards? Maybe I have too many pockets. It’s time-consuming to search and rescue all the cards I pick up at events when I get back to the office.
Cards play hide and seek in my business card case, in my pockets, in my briefcase, in my car – and sometimes even in my wallet!
I love to meet people and exchange cards, but if we don’t continue the connection, what’s the point?
How quick would it to be scan one and you’re done? That’s what you can do with the free Card Munch iPhone app.
When to Use . . . While You’re There
at networking events – scan while you’re there and either toss or return the card, preferable, while you’re there
on appointments – scan, impress the client and send them a LinkedIn invitation, while you’re there
at a trade show – input new connections right away, while you’re there
Why to use the Card Munch iPhone app
automatically adds to your contact list
shows how you’re connected via LinkedIn
lets you recycle paper and preserve information
Side, but Big, Benefit: You don’t have to worry about whether or not you mistype when you input contact information on your iPhone.
I love the look of LinkedIn’s new event interface and I like the comment section. Now the event dialog can start before the event begins.
But, I do miss the option to confirm whether you’re a presenter or an organizer. Now you can only be an organizer. Since I set up events for clients and often add events where I’m speaking, I’d rather not be listed as the one in charge.
Also – it looks like, right now, that there is no way to delete an event.
Have you found any other kinks in the new interface?
While we don’t use LinkedIn as a primary registration site, we do use it as a promotional outpost. Why? It’s easy to set up, our event is in LinkedIn’s search and we can easily share – to twitter and Facebook – and invite people from LinkedIn.
Your event will stand out because there’s less competition for listings. In fact, the number of events that have a listing here is much lower in comparison to what’s really going on in Chicago. How do the number of listings match what’s happening in your area?
How to set up a LinkedIn event page:
Go to the more tab on the top nav bar. Click on events in the drop down menu. Click on create a group in the box at the top of the right column.
You’ll need the basics: time, date, place, registration site
Compose an event description that starts off with the most important details first, like names of speakers. You only have 200 or so characters to work with in the preview section, but you can add more detail in the complete description.
Write a great headline or event title that includes keywords.
Think about industries and titles: you’ll include those in the listing.
Add an image or a logo
Share the event via email, on networks, etc
Invite key people to visit the page and click attend so that they show up.
LinkedIn Group Statistics Reveal Dynamics
These beauties popped up on the eve of one of my LinkedIn webinars. That’s why I always check the LinkedIn blog right before I go on. It’s fun to “break news.” People love being the first to know – and I like to be the first to tell them.
To find statistics in groups you already belong to, click the more tab in the vertical nav bar. Look for statistics in the drop down menu. It should be the last item.
For groups you’re checking out, but don’t belong to yet, look for the group statistics icon on the right hand side of the page. Click on it and you’ll see them.
smc-chicago-linkedin-group
What you get with LinkedIn group statistics:
Demographics snapshot of the members by level, role, location, and industry
Growth over time
Activity shows what’s going on inside the group
Information about groups your group can connect with for cross or co-promotions, event invitations and broader community discussions.
What do you find most interesting about group statistics?
Why you need group statistics:
Decide whether or not to join a group based on demographics
Target communications: to execs or entry level to save time and be direct
Track growth: if you’re the owner or manager you can see how your group is shaping up and how activity is flowing
Thanks for sharing your thoughts – how do you use LinkedIn as a marketing tool?
Last November, I wrote about the AmEx Open Forum Shop Small campaign. As a small business owner, consultant and customer, I appreciate AmEx Open Forum’s ongoing commitment. That’s why I was so excited when Katie Morell contacted me about being quoted in the AmEx Open Forum 2012 Social Media Business feature.
