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Category: Social Media

STUDY: The State of Social Marketing – A New Era of Digital Engagement

Posted on June 12, 2013

pivot-social-consumers

How will organizations measure social media success in 2013? One answer is engagement.

“This year, realize that your greatest assets are both humility and aspiration. Your ability to see things differently will in fact drive you to do things differently. By applying a new philosophy and methodology to your digital approach will naturally make your business and your overall strategy…meaningful and social. This is after all, about experiences now more than ever.” Brian Solis

A new study based on a survey of 181 social marketers and digital strategists who represent agencies and brands sheds insights into how to market in 2013 and beyond. Produced by Brian Solis and the Pivot Conference team, the 2012-2013 “State of Social Marketing” report looks at how dramatically social media is transforming.

The State of Social Marketing Study Highlights

In 2011, 77% of brands believed they understood their social customers, yet only 35% did the work to better understand them.

In 2012, the number of businesses that had a clear picture of their social customers dropped to 62%.

In 2011 and 2012 businesses largely ignored their customer’s digital needs and actions with 53% and 54% respectively not attempting to explore the differences between what they think they want and what they really want.

Yet, the more things change, the more they stay the same.

For example, while engagement will measure success, most organizations still have not asked their customers this question: What is the greatest benefit you expect to receive from social media engagement with our organization?

How about you – do you know how your customers define social media benefits and expectations?

How may of these top 10 relate to your social customer community expectations?

The Top 10 Assumptions of Social Consumer Expectations

  1. Exclusive content
  2. Insight to make decisions (Moments of Truth)
  3. Customer service
  4. Be part of a community
  5. Deals/Promotions
  6. Learn about new products
  7. Ability to provide feedback for improvement (Influence Loop)
  8. Inclusive experience in social absent of websites
  9. Loyalty/Rewards for engagement
  10. Social commerce

To me, it’s interesting to see content #1 and commerce #10. How about you?

For more details and stats, here’s the 2013 Research Report: State of Social Media Marketing 2012-2013 

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Apple WWDC Keynote iOS7 Highlights

Posted on June 10, 2013

ios7-imagesAs a MacBook Pro and iPhone 5 owner, I’m always interested in what’s up next from Apple.

Today’s keynote from Apple Worldwide Developers Conference (WWDC), June 10-14 in San Francisco, announced the latest in iOS and OS X design and development. As expected, Apple introduced iOS7. Watch the iOS7 video.

Want to compare developer announcements? Read the May 16 recap of the Google I/O Developer’s Conference.

Here’s a look at highlights from the WWDC opening keynote conference.

Apple WWDC Keynote Highlights

Many outlets, including the Wall Street Journal, live blogged WWDC coverage. Here are a few highlights from Jessica E. Lessin, WSJ’s Apple reporter.

Apple stores have 1 million visitors per day

App Store stats: 50 billion apps downloaded. 900,000 apps in the store; 375,000 iPad apps. (Android says it has 975,000).

Mavericks Mac Software

New Mavericks Mac software has better battery life. Faster to shake from standby. Mavericks is 1.5x faster waking up from standby from the previous release, for example.

A neat calendar and maps integration — you can look up travel times between two locations on your calendar — and adds travel time to your calendar so you don’t schedule anything. (Nice competition to Google Now, which tells you when you should leave for an appointment)

To sum up on Mavericks: It is about integration across devices. Notifications, books, maps available across devices. Preview available today. General public can get it “this fall.”

Read the OS X Mavericks with more than 200 new features press release.

Major New iOS7 Features

Venture Beat covered Apple’s mobile operating system of the future’s key features. Here are a few.

• Control Center
Quick access to major controls like volume, Bluetooth, etc.
• Multitasking
Now for all apps, with intelligent background updating when needed
• Safari
A new full-screen look, smart search that unifies Google search and your history search.
• Control Center
• AirDrop: the ”easiest way to share with the people who are right around you.”
• Photos
A new photo app with new filters. Also, new auto-organized photos by date, place, and people, and new shared photo streams.
• Siri
New look, new voice (a male voice), and much more intelligence to control your device. Integration of Twitter, Wikipedia, and web search results from Bing (not Google!).
• iOS in the car
Your iOS interface on your car’s navigation screen with partnership with over ten manufacturers.

iTunes Radio Launches

According to CNET, iTunes Radio, Apple’s long awaited music streaming service takes on everyone from Pandora to Google.

After more than a year of negotiations with the music labels and publishers, Apple Monday unveiled its much-talked about free, streaming radio service — called iTunes Radio — at WWDC in San Francisco. The service is ad-supported, although it will be ad-free to people who use iTunes Match. It will come built into iOS 7, the iPhone, iPod Touch, Apple TV and iTunes on Macs and PCs. It comes with 100 stations built by the music team at Apple, and users can follow music that’s trending on Twitter.

 What announcement stands out most for you?

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Experience The Customer Centered Social with SMC Chicago and SOBCon

Posted on April 29, 2013

smcchicago-video-sobcon

Hey Chicago social media types – what are you doing Thursday night?

Inviting you to join SMC Chicago, SOBCon and me for what promises to be one of May’s most entertaining events!

Here’s the official invitation information. And yes, you can even order your tickets right here on this site!

Experience The Customer Centered Social with SMC Chicago and SOBCon

It’s so phenomenal that it only happens once a year! On May 2, Social Media Club Chicago and SOBCon will connect for an epic night of networking, socializing and learning. Why SMC Chicago and SOBCon together? Because both communities offer amazing opportunities for creation and collaboration with thought leaders from around the world.

Running May 3-5 in Chicago, SOBCon, the Successful and Outstanding Business Conference, offers onsite attendees a TEDx meets Startup Weekend experience that delivers practical, actionable strategies for decision makers. At the May 2 joint event, you’ll get a taste of why SMC Chicago and SOBCon are the perfect partners. Loyola University’s Dean of Communications, Donald Heider, will moderate a panel discussion on the customer centered social experience. Panelists include Theresa Carter of TheLocalTourist.com, Jessica Masterson of US Cellular and Xan Pearson of the Bulls/Sox Academy.

The Customer Centered Social Speakers

Panel Moderator: Dean Donald Heider [ @donheider ], Loyola University Chicago’s School of Communication
Donald Heider is the first appointed dean of Loyola University Chicago’s School of Communication. Dr. Heider is an award-winning broadcast journalist and joined Loyola from Philip Merrill College of Journalism at the University of Maryland. Dr. Heider is president-elect of the Association of Schools of Journalism and Mass Communication (ASJMC), a non-profit, educational association composed of some 190 JMC programs at the college level.
Panelists:
Jessica Masterson [ @awomanswork ] US Cellular Socia Media Manager
Xan Pearson [ @xanpearson ] Vice President of Marketing, Social Media Strategist, Sports Sponsorship for Bulls/Sox Training Academy
Theresa Carter [ @thelocaltourist ] Founder and Publisher, TheLocalTourist.com
Date: Thursday, May 2, 2013
Time: 5:30-7:30pm CDT
Location:
Regents Hall, Lewis Towers, Loyola University
111 E. Pearson Street, 16th Floor
Chicago, IL 60611

About SOBCon

This year’s Chicago theme is “The Customer Centered Business,” focusing on masterminding about strategies that will engage your customers and grow your businesses. Register for SOBCon with the code SMC100 to save $100 off of your SOBCon registration.

About Our Sponsor Wayin

Wayin, based in Denver, is a leading mobile and web engagement platform that enables conversations between individuals, brands and enterprises with their fans, customers and employees. Follow them on Twitter @Wayin.

About the Social Media Club Chicago Chapter

Social Media Club is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media. Membership is free and open to all levels, including beginners. Chicago’s SMC chapter, launched in October 2008, presents events that mix socializing, networking and learning. Event attendees include entrepreneurs, corporate communicators, journalists, business professionals, publishers, marketers, media creators, citizen journalists, students and technology types. For more information, please visit www.socialmediaclub.org/chapter/chicago , follow us on Twitter at @SMCChicago, Like us on Facebook at www.facebook.com/SMCChicago, or email smcchicagonews@gmail.com.

SMC Chicago Board Members
Barbara Rozgonyi ( @wiredprworks ), Founder
Jeff Willinger ( @jwillie ), President
Carolyn Martin ( @cm_socialmedia )
Elly Deutch ( @deutche )
Caleb Gardner ( @calebgardner )
Audrey Schroder ( @audreyschroder )
Become a Sponsor:
Sponsorships begin at $500. In kind sponsorships, door prizes, and professional service donations are always welcome. Contact Carolyn Martin at cmartin@socialmediademand.com.

And, now a look at back at the 2012 SMC Chicago SOBCon event . . .

Will you be there? Let me know so I can be sure to say hello!

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Ways to Grow Mobilize and Socialize Your NonProfit

Posted on March 28, 2013

Social media is the leading way the study subjects report finding out about causes – and in some cases, that information spurs further action like donating or volunteering. Above all, it sparks conversation about issues – and that’s good news for causes seeking greater visibility. Katya Andresen CSO and COO Network for Good

How about you – do you need help with getting greater visibility?

I love talking to people about how to get their name and cause out there. This quote set the tone for a recent presentation to DuPage County’s leading nonprofits.

Thanks to Kathi Wagner, Director of Fundraising and Development at Forest Preserve District of DuPage County, for inviting me to speak at the March West Suburban Philanthropic Network event. I learned so much from my co-presenter Frank Hudetz, an expert in QR code marketing. Here’s a quick recap . . .

Three Reasons People Share Causes

According to a study by Georgetown University’s Center for Social Impact Communication and Waggener Edstrom, social media drives action and support for causes for these reasons.

1. We are proud. We like to show off our affiliations with favorite causes to family, friends and colleagues. 

2. We want to influence others. We want to recruit others to our cause – and make a bigger difference.

3. We want to look smart and nice. By posting about our causes, we can seem knowledgeable and charitable about issues that matter.

Question: How does your cause contribute to making your community members more proud, influential, smart or nice?

Social Global is Moving Local Mobile

Gartner believes that mobile phones will overtake PCs as the most common web access device worldwide by 2013.

In some countries, like Africa, almost everyone connects on phones or tablets. And, that’s the way the world is moving, too. Even right here at home in DuPage County.

In the presentation, we looked at NPR, a top-ranked nonprofit, for ideas on how to send messages, engage interest and interact with communities on websites and mobile devices.

NPR is a media outlet and your nonprofit should be, too. When you position your organization as a newsbreaker, an entertainment outlet and a destination for community conversation, your organization becomes relevant, interesting and shaereable.

Share in the comments => What’s your social or mobile marketing success story?

Mobilize & Socialize: 5 Ways to Maximize Marketing to Grow Communities – and Contributions!

Even if you don’t have a mobile site yet, you can still integrate social media into your marketing and enhance your mobile presence – for free! Here are five ways to mobilize your marketing with social media.

  1. Set up a profile on Yelp. com. If this is where iPhone’s Siri [a voice assisted search engine] goes to find information, shouldn’t your organization be where she can find you? But wait – can’t people leave reviews? Yes, and you want them to. Here’s why: reviews, both positive and negative, build up profiles. Negative reviews offer constructive feedback and overall account for only about 5% or responses.
  2. Go for a Google+ account and get all this: search benefits, powerful event platform, segmented messaging, community communications, photo editing and live hangouts that can be recorded as YouTube videos.
  3. Land mark your territory on LinkedIn with optimized personal profiles, company pages with followers and dedicated group discussions.
  4. Tweet up your organizations with influencers who can help spread your message on twitter around a community cause hashtag.
  5. Mobilize your site with a responsive WordPress template like Responsive or add in a free plug in. Here’s a list of 25+  WordPress mobile themes and plugins.

Wondering what you can do with mobile? Here’s one cool campaign . . .

 

About the presenter: Barbara Rozgonyi works in DuPage County with organizations that touch the world. A speaker, trainer and consultant, Barbara developed the Strategic Marketing 301 for nonprofits for the Academy for Nonprofit Excellence at the College of DuPage. She believes everyone has a story that compels and contributes – as soon as it starts getting shared.

Over to You: How do you socialize and mobilize your organization?

 

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Super Hero Social Media for Parks and Rec

Posted on January 29, 2013

Super Hero Social Media Marketing by Barbara Rozgonyi

Thanks to IAPD/IPRA for inviting me back to speak at the Soaring to New Heights annual conference, and to present the WIRED 2.0 system for the first time. The original WIRED social media marketing system workshop  was built on Words, Intentions, Routes, Experiences and Design. A more modern and progressive model, WIRED 2.0 runs on World, Integrate, Relate, Equate and Deliver.

Tasked with waking up a group on a sleepy Saturday morning, I came up with an idea: Let them talk. About food. With a partner.

Assignment: Discuss what you had for dinner last night with a partner. You have two minutes. Go!

At the two minute mark I could tell that this conversation could go on for awhile, but we needed to know: who had the best dinner last night?

Portillo’s and Houlihan’s were the winning restaurants. [This explains why my second slide is a picture of my dinner at Harry Caray's.]

Sharing is what social media is all about. Everyone got to talk to someone; the room warmed up as people woke up.

Every year, I learn so much from the leaders who take time to share their knowledge in these session.

In Super Hero Social Media, we heard from the Crete Park District about the Facebook success of a dance recital. Chicago Park District shared Hootsuite tips. Thanks to NBC’s Parks and Rec for having such an awesome social media presence – how fun to use the sites in our showcase!

Super Hero Social Media for Parks and Rec Presentation Guide

Hashtag # IPRASMSH 

A Super Hero is _____________

Social Media means _______________

WIRED System 2.0 by Barbara Rozgonyi

World

  • Who’s Who
  • Words
  • Search

Integrate

  • Programs
  • Events
  • Community

Relate

  • Local
  • Mobile
  • Social

Equate

  • Personal
  • Parks
  • Community

Deliver

  • Content
  • Organization
  • Results 

Social Media Strategic Content Marketing Plan

  • Mine current content
  • Map calendar
  • ID communities
  • Set level
  • Create. Curate. Congregate.
  • Monitor. Measure. Maximize.

Tools

Track and follow tweets by location http://monitter.com

Find communities and influencers http://commun.it

Event Management http://eventbrite.com

Automate Updates http://hootsuite.com

Management and reporting http://sproutsocial.com

Scheduling tweets http://bufferapp.com

Connect with community http://crowdbooster.com

Twitter manager http://tweepi.com

All in one analyzer http://socialmention.com

Book

Success Secrets of the Social Media Marketing Superstars

Links

Super Heroes and Super Powers

http://wiredprworks.com/8-superhero-super-powers-small-business/

Social Media Marketing and PR Article Archive

http://wiredPRworks.com

Organizations

Social Media Club Chicago http://smcchicago.org

Super Hero Social Media for Parks and Rec Slides

 

“Okay, I start everyday by hitting up Facebook, Twitter, Tumblr, and Instagram. Sometimes I like to throw in Linkedin. For the profession shorties.” – Tom Haverford, Parks and Rec

How do like to start your social media day?

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