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Category: Press Releases

PR Blog Publishes 300 New Marketing-PR Articles

Posted on December 20, 2007

300 

Thanks to my readers for the motivation to keep publishing! Here’s the press release announcing our 300th post.

300posts

News for Business, Community, Lifestyle and Work at Home Editors from CoryWest Media, LLC

PR Blogger Publishes 300 New Marketing-PR Articles

Offers Free Always-On PR Resources to Global Readers

Press Contact: CoryWest Media, LLC, 630.942.9542

Glen Ellyn, IL – Looking for PR advice, but it’s too early [or late] to call anyone, you don’t have the budget or you only want ideas? You’re in luck. Wired PR Works, an always-on PR resource blog, released it’s 300th post today at http://barbararozgonyi-wiredprworks.com.

Written and published by Barbara Rozgonyi, founder of CoryWest Media, LLC, the blog ranks at number 66 on a global PR Power Index. Geared towards a mixed readership of bloggers, entrepreneurs, small businesses and other marketing and business blogs, each free article is open for comments and questions.

The most read article, “How to Quickly Become a Subject Matter Expert Using LinkedIn” won Rozgonyi a trip to BlogWorld and New Media Expo in Las Vegas.

Rozgonyi says: “I love to write. When I founded my business in 1990, I started out as an independent writer who wrote only for my clients. Over the years, my clients graced me with many intriguing strategic marketing and communication projects. Wired PR Works is my gift back. Now, I can share my knowledge with anyone who needs it.”

Interested readers may add the blog to their readers at http://www.BarbaraRozgonyi-WiredPRWorks.com/feed or request a subscription via email by visiting www.CoryWestMedia.com.

Rozgonyi welcomes story ideas and encourages anyone with a new marketing or online public relations question to contact her so she can write about it and expand everyone’s knowledge.

A professional speaker and enthusiastic educator, Rozgonyi speaks about business blogging in presentations, seminars and workshops. To arrange an interview, call 630.942.9542.

About Barbara Rozgonyi and CoryWest Media, LLC . . .

Barbara founded CoryWest Media, named after her mother and grandmother, in 1990. A new marketing and PR evangelist, Barbara’s strategic marketing and communications client list includes Fortune 100 companies, global consultancies, non-profits, healthcare providers, Internet marketers and local businesses.

Recognized for her new marketing and PR passions, Barbara’s blog – Wired PR Works – is mentioned in David Meerman Scott’s book “The New Rules of Marketing & PR.” Barbara’s weekly ezine is an international publication with readers throughout the U.S.  and in many countries, including Australia, Chile, Canada, Singapore, Slovakia and the United Kingdom. Headquartered in Chicago’s western suburbs, Barbara’s company website is www.CoryWestMedia.com

Contact information


Barbara Rozgonyi [pronounced Roz-GO-knee] Hungarian

CoryWest Media, LLC

Voice: 630.942.9542

Mobile: 630.207.7530

connectATcorywestmediaDOTcom

Image at: http://barbararozgonyi.com/Barbara_Rozgonyi_Marketing_PR_Speaker_Consultant_6309429542.jpg

1 Comment - Posted in Internet Marketing, Marketing, Marketing Blog, Online PR, Press Releases Tagged with: , ,

Make Headlines: 10 Tips to Your Top PR-Google News

Posted on December 10, 2007

 Fifty

Fifty characters: my recommended target mark and the length of the headline for this blog post.

Making headlines caught my attention last week when a contact in a Yahoo! Group asked if anyone could talk about how to write headlines. After I volunteered, I decided to write this post to share my findings along with ten tips to help you write better headlines.

Where did I come up with shorter is better?

In Business Wire’s post, “Shorter Headlines Can Lead to Google Juice,”  [42 characters with spaces]. you’ll see that Google warns that headlines of over 22 words will get kicked out of search results. Their recommendation? 2-22 words per headline, that’s it.

Kevin Dugan at The Bad Pitch Blog writes:

Even machines capable of reading endless amounts of x’s and o’s at breakneck speed don’t want to wade through fertile fields of long-winded news release headlines.

He goes on to give tips, including skipping the news release. I agree. Why bother if it’s not news?

PRWeb suggests a headline of ideally under 80 characters. LiveWriter’s post title holds space for 55 characters.

In a highly unscientific experiment, I copied the top 10 Google News headlines, here’s how the average headline displayed:

8.5 words

42 characters

49.6 characters with spaces

The longest Google News headline? 9 words, 53 characters and 65 characters with spaces.

A few examples of headlines that work:

Dell: Not the PC company you used to know

Cnet News

What I like: names the company, adds in PC as a search term, brings in you as a reader and suggests a change you need to know about

Study:Try Honey for Children’s Coughs

Washington Post

What I like: starts with the word “study,” which immediately says you’ll read about proven results, uses a call to action “try”, tells you what to use “honey” to stop “children’s coughs.” This news also wound up on the headline screen on the elevator display in my husband’s office while I was out of town. He tested it out with our son. Honey does help. And, hey, you never know where those headlines will show up.

Studios bring in PR doctors

LA Times

What I like: short, to the point with a bit of mystery. You may think the story is about the writer’s strike [it is], but you also wonder what needs to be cured.

Ten Ways to Make Headlines Search Engine Stand Outs

1. Shorter is better, ideally under 50 characters with spaces

2. Include keywords or lead with them

3. Come up with the headline before you write a release, post or article

4. Write a minimum of 30 headlines per piece – it’s faster than you think

5. Include a call to action, if you can

6. Summarize the story in five words or less

7. Test different headline to see what gets the best response

8. Track success rates from a keyword perspective

9. Search for your story using the headline to see where it shows up

10. Go to a news page or your RSS reader and make a list of the headlines you like.

What do think? What works for you when you write headlines?

2 Comments - Posted in Blogging, Online PR, Press Releases Tagged with: ,

Online PR Event | Taking on New Age Marketing in DC

Posted on November 30, 2007

Thanks to the National Association of Catering Executives in DC for asking me to talk on New Age Marketing and PR. On December 18, I’ll be at the Marrakesh Palace. Guests welcome. So, if you’re in the area, come on out. I’d love to meet you!

Register for New Age PR: How to Easily Become a Web Star

Here’s the promotion . . .If you think public relations is a double-spaced document destined for a reporter, you need to know about New Age PR.

With the dawn of the social media revolution, the standard press release evolved into a dynamic new format that lets you take control of the story, presentation and distribution. Barbara Rozgonyi, founder of CoryWest Media and creator of Panoramic PR takes you to the future in “New Age PR: How to Easily Become a Web Star”

  • Transform from Web Weakling into a Web Star – outshine your competition
  • Tap into the PR power of the Internet – now and forever
  • Create news releases that attract readers, robots and search engines
  • Dramatically increase your online visibility overnight
  • Masterfully convert simple press releases into multimedia websites
  • Effortlessly reach your target market directly – bypass the press
  • Easily track search engine rankings and readership results for future success

    • Need a professional marketing, online PR or blog speaker? 

What questions would you ask if you were in this audience?

0 Comments - Posted in Online PR, Press Releases, Publicity, Speaking

How Online Press Releases Build Affiliate Sales

Posted on November 14, 2007

affiliatemarketingtipswiredprworks

Want to earn commissions for recommending products? Many sites or products offer affiliate commissions every time someone who clicks your link makes a purchase. [Note: actual affiliate link included in post for illustration purposes]

Most Internet marketers make affiliate sales when they promote products to their email lists. Bloggers reap affiliate sales rewards by recommending products in posts or in blog display ads.

If you’re looking for a way to market affiliate products beyond email and blogging, try online press releases. In the last week, two PR Web releases published 15 months ago each brought in an affiliate sale.

Here’s how to keep your press release selling . . .

- buy a URL and forward it your affiliate link in your domain management center – for example, www.bloghostingpros.com, links to my BlueHost affiliate site

- hyperlink your anchor texts to link to your affiliate URL so that blog hosting pro, BlueHost links to your affiliate site. Google picks up these anchor text as keywords. You’ll want to use one in the summary, one in the beginning and one towards the end

- call for action two times – once at the end of the introductory paragraph and once and the end of the release

- list benefits, not features, to let the reader know the advantages of buying the product

- quote a few experts or the product creator to add credibility and dimension

- only promote products that you stand behind; check out everything before you recommend it

- experience the product and write a review that gives pros and cons

- track your affiliate clicks and sales so that you know what works with your audience – does it take 100,000 views to sell one item or can you sell 20?

- invest in a high quality distribution partner that hosts your release and allows you to add multi-media elements like audio and video

- keep distributing releases, each one targeted for a different audience or a different benefit

- last but not least, write a headline that attracts attention, is 80 characters or less and contains at least one of your top keywords

0 Comments - Posted in Internet Marketing, Marketing, Marketing Blog, Press Releases Tagged with: ,

Public Relations – a Promising SEO Trend

Posted on November 6, 2007

searchenginebar.jpg

Is there a connection between public relations and search engine optimization? A recently released report notes that not only is there a connection, but a promising trend to watch.

Marketing Sherpa’s 2007 Search Trends Report is now online with free access. Read the transcript, listen to the mp3 or view the PowerPoint presentation to find out what 3100 marketers reveal about search marketing. One of the highlights for me is this quote from Stefan Tornquist, Marketing Sherpa’s Research Director.

“I think one of the most promising trends is something we’ve been writing about for several years. It’s the connection between search and public relations. We’re seeing more and more companies using the digital side of their PR to measure their overall public relations effectiveness, whether that’s, as I said, a variation in site traffic or tracking clicks from press release links.”

If you’d like to test this out on your own, consider distributing a release using PRWeb’s tracking methodology, a multi-purpose tool that tells you where your readers are, what search terms they’re using, the number of times your release is downloaded along with a range of other reports you can’t get with any other system. Writing an online release is an SEO exercise in and of itself. How else can you get on Google News page one within 24 hours?

Well-optimized online news releases will continue to drive traffic. A news release we sent out ten months ago consistently drives 10% of new site visits for one of our clients.

Want to know more about SEO and PR? Watch Aaron Wall of seobook.com explain search engine marketing and public relations.

0 Comments - Posted in PR, Press Releases, SEO