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Category: PR

Back to School PR for Parents

When the teaching team, parents and students share future goals and a vision, the experience is bound to be more enriching for everyone.

The kids are back. The house is quiet. The homework starts. The parent/teacher communication dance begins. Now is the time to set up your expectations for your child this year.

It’s as simple as sending an email outlining your goals and letting the teachers know you plan to and want to be an extension of their teaching team by supporting their classroom’s goals at home.

For the first time, I wrote a bio for each of our three kids and sent it to the teachers.

One of our three, I won’t say who, was concerned the teachers weren’t impressed by their intelligence yet.

Well, hey, have you turned in any homework?

But, this one did have a point.

The teachers didn’t know about our family or our expectations.

So, I decided to lay it all out – the past grades, accomplishments, awards, activities, even a mini mom/dad bio – in a kind of getting to know you way. Some teachers require this assignment from the parents.

Why not let them know who they’re working with and what you want to get out of the relationship – at least a B, the honor roll, honors classes in high school, better socializing, spelling proficiency, a 6 minute mile?

One teacher emailed back within a few hours to let me know they knew our child wasn’t being challenged enough in their classroom.

That gave me a great excuse to follow up and let them know about this child’s career aspirations.

I felt, bold, confident and part of the team.

Turning 17 on the Trails

Turning 17 isn’t quite as momentous as becoming 16, 18 or 19.  It’s an odd number with not much attached to it.

In the 70s Janice Ian sang, "I learned the truth at 17 that love is meant for beauty queens."

For Phoebe’s it’s not the number, it’s what the year brings: senioritis, college applications, an endless series of lasts – and firsts.

Apparently being a beauty queen isn’t one of Phoebe’s ambitions. She turned down offers to shop on Michigan Avenue, retreat to a spa or get a makeup makeover.

Nope, that’s not at all what she wanted to do on her 17th birthday.

We talked through our options: the zoo, a ride to the top of Sears Tower, a one-day getaway, an afternoon at the Art Institute.

None of these plans suited her.

It was 9:16 a.m. on her birthday and she was overruling all of my “surprise” suggestions.

All she wanted to do was go horseback riding – with me and her brothers.

Finding a stable nearby is nearly impossible. I’d tried on birthdays before.

She would not listen to my nay saying.

Ever the resourceful Internet researcher, Phoebe found a stable’s web site in a few minutes that was only – get this – 98 miles away.

Well . . . it was her birthday and the only thing she wanted to do with her family was ride horses.
But first we had to find out if we could make a reservation. We could . . . on the condition we could race from our house to the barn by noon.

Before we could leave, we had to convince the brothers this would be fun. “It will be just like Lord of the Rings!” Peter said to Warren.

That was enough of an incentive to get them to drop the PS2 controllers, grab a few DVDs for the ride and go for it.

Think really fast forward – in less than 5 minutes everyone was dressed and in the car.
On the drive over, dark clouds made us wonder if we should turn around, but we pushed on. The rain came when we exited the highway. Both boys voted to go home, while Phoebe insisted the sun would shine again within minutes.

We had nothing to lose – except our $100 deposit, so I sided with Phoebe and drove to Starved Rock Stables  reasoning that the rain would cool us off on the trails.

The closer we got to the stables, the lighter the sky became. By the time we got to the driveway, the sun was the same as Phoebe’s horse’s name, Sunny.

Although the boys complained their first trail ride plodded along too slowly, [“This is NOTHING like Lord of the Rings!!!!!] I found the gentle easy ride through the pastures enchanting. A hawk, butterflies and dragonflies added to the scenery.

Because Starved Rock State Park is only a mile or so down the road, I talked the kids into going there for a closer look at the canyons.

And, Phoebe learned this truth at 17: Mother Nature is THE beauty queen.

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Phoebe Defends the Donald

After deciding a few days ago she would like to major in communications, our high school senior Phoebe was thrilled to see her work in the Chicago Tribune. She wrote:

Dear Amy:

I read your column every day and I was shocked to see your opinions on Donald Trump. He and Melania are very happy together, and if they want to be married, then shame on you for criticizing them.

I very much look up to Mr. Trump and everything he has accomplished. And maybe you haven’t noticed, but Melania isn’t exactly a "patient, leggy blond" as you called her. Putting any famous person down in a newspaper is really a bad idea; people are bound to disagree with you.

This time, you went too far.

- An aspiring blond

Amy answered:

Dear Aspiring: You are correct. Melania Trump is not a patient, leggy blond. She is a patient, leggy brunet. I stand corrected. I was somewhat blinded by Mr. Trump’s previous platinum-wife choices.

I don’t have anything against Donald Trump, mind you. What started as a throwaway comment in my column has gained some steam and turned into a celebrity thrashing, which is the only kind of thrashing that is any fun at all.

Success Intensive PR Hits Top Spots

The third Success Intensives release broke out at the top:
3/10,700 Google News Make Money Online
1 and 2/8,163 Yahoo! News Make Money Online
6/828 Google News Viral Marketing
1/12,900 Google News List Building

X Games 12 Our Takes

This may be the only weekend of the year when my husband asks me to stop yelling at the TV. Of course, it’s okay for him to noisily cheer on soccer players, the Minnesota Vikings, Formula One racers, etc. with hoots that are more appropriate for an open air stadium than our family room. But we won’t talk about that now, will we?

For most of the weekend the boys, P.d. and Warren,  glued themselves to the biggest open screen in the house to kick back and comment on events like Moto X.  Yes, it was me making all the noise. Why?

Let’s go back to my first live extreme sporting event in a barn called WARP in Woodstock on July 3, 2002. Tony Hawk’s Gigantic Skateboard Tour rolled in with a star assortment of skaters and bikers. It was no surprise that the place was packed, but what shocked me was how hot it was inside. With no ventilation and all that body heat, people around me were literally dripping with sweat. I stuck it out for a few hours and then had to go chill with an Icee at the local Kmart. P.d. stayed behind to watch. I was nervous about leaving him, but it was either faint or take him home. When we got back, he had some excellent footage and a tour t-shirt that only went out to kids with video cameras.

Up until that point, I took P.d’s love of skateboarding as something for him, not for me. What impressed me (and converted me to an avid skateboarding fan) was the tenacity and courage these athletes showed. Apparently fearless and made of something much less fragile than most humans, these guys kept trying tricks over and over and over again. Now, watching a guy try to ride a skateboard and land on a ramp a dozen times could get boring. With the crowd cheering louder and louder with every retake, eventually the skater got the trick. I got to see all the pros live and up close. Being in a crowd of kids watching risky and artistic action was a rush.

That’s how it is for my son. He has a list of tricks in mind he’s working on. Try and try and try again is what it’s all about.

What do P.d. and Warren have to say about X Games 12? Warren remembers his first remote control Travis Pastrana motorcylce. "I can’t keep up with Travis!" was his lament as he chased the speedy toy. If you watched Friday night, you know Travis did a double back flip – a history-making feat that had us all up and off the couch as the announcer instructed.

P.d. will remember Remi’s story. Remi came into LA from France two days before without a bike. One of the riders loaned Remi his back up bike. He wiped out after attempting a trick that only the top guys would try. Travis yelled, "You’re my hero!" as Remi rode out on a gurney.

Other X Games comments: "I can’t wait to shave. It looks like the razors are really good now." – after watching commercial after commercial about razors.