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Category: PR

Marketing and PR We Belong Together

Posted on August 22, 2011

Hello reader . . . are you peering in from a PR platform or a marketing mainframe? Wherever you come from, I’ve always believed that marketing and PR are better together – kind of like peanut butter and chocolate.

“If marketing is the structure that transforms a company into a business, then PR is the marker that connects all the dots.” Barbara Rozgonyi

Marketers understand how to approach projects from a holistic master plan perspective. A good marketer will work to harmonize communications across the board. PR knows that the plan needs personality, sparkle, lift and courage.  Take the poll and let us know if you consider your main strength to be marketing, PR or social media – thanks! Read More…

0 Comments - Posted in PR Tagged with: , ,

Future of Earned Media in 60 Minutes

Posted on August 19, 2011

Future of Media Cision

Future of media virtual conference hosted by Cision.

Two minutes – that’s all 30 speakers [check out the list later in this post] got to answer one question about the future of media.  I can’t wait to hear what these visionaries have to say.

That’s why I’m inviting you to register for The Future of Media: Radical Integration. Presented by Cision, the virtual event takes place on August 23 at 2:00pm EST. Register to attend so you can follow the event live and receive an MP3 recording and transcript to keep.

Read More…

1 Comment - Posted in Events, Marketing, PR Tagged with: , ,

Let’s Talk Mobile Apps – Do You Need One?

Posted on August 8, 2011

social-media-explorer-mobile-apps-wiredprworks

So while were on vacation the Wired PR Works iPhone app got named to a list of 44 useful mobile apps for social media marketers.*

Thanks so much to Social Media Explorer contributor Debbie Hemley for the mention. This is a great list and one well worth checking out.

How flattering and unexpected! Especially considering that there is only one other PR app on the list. It’s as exciting as when the Wired PR Works iPhone app appeared on cnet.com.

Because this app is 18 months old, I took this honor as a challenge to upgrade my app with more features. After all, the existing app is a blog and twitter RSS feed. Certainly, there is more one can do, no? Yes!

Now, let’s talk mobile apps – do you have one or do you need one? Read More…

0 Comments - Posted in Apps, PR, Social Media

Shiny Object Syndrome – Do You Have it?

Posted on August 1, 2011

garden-globes-mirrors-shiny-social-media

Strolling through a garden center display, I stopped. How exciting, and unexpected, to see beautiful and shiny objects glinting in the garden.

Captivated by the reflections and the unexpected shimmer, I momentarily forgot why I was there: to buy plants. This is the type of place that draws me to dream about perrenials, shrubberies and roses.

As ultimate show stoppers, shiny objects can divert us from our path and draw us in. Social Media Land is a Shiny Object Syndrome paradise. New apps, new networks, new connections all distract from the foundation that needs tending.

With a steady stream of new, new, new!!!! it’s easy to get diverted from what works. How do deal with Shiny Object Syndrome?

0 Comments - Posted in Blogging, PR, Social Media Tagged with: ,

Improving Brands and Blogger Relationships BBSummit11 Panel

Posted on July 18, 2011

Brands and Blogger Panel #BBSummit11

In almost every presentation, I show a chart with survey results that prove blogger relations is the most effective social media marketing tactic.

Then I ask this question: Who here is using blogger relations as a social media marketing tactic?

Every time, almost no hands go up. That’s why when MJ Tam asked me to moderate the Midwest Moms Moms BBSummit11 blogger and brands panel, I was honored and intrigued. Read More…

5 Comments - Posted in Blogging, Branding, Conferences, Events, PR Tagged with: , , ,