In the good old days of SEO (2010), cranking out an endless supply of online press releases was standard operating procedure.
Whether or not it was newsworthy, whether or not it was well written, and whether or not it provided any useful information at all, the online press release provided something of undeniable value: inbound links.
Knowing press releases were an easy way to generate links, spammers and well-meaning but overzealous SEO practitioners flooded online news services with content that was far from newsworthy. To meet the explosive demand, online services sprung up with editorial standards that were liberal, to say the least.
From Google’s point of view, no news was bad news.
Today’s guest post is by Brad Shorr, @bradshorr on twitter.
Whenever this question comes up, no one wants to, directly, answer it. The question is: how much does it cost to sponsor a blogger? The answer is: [I think] it depends on what the brand is willing to pay. It depends on what the blogger is willing to ask for. And, it depends on what value the exchange represents to the collective communities.
I’ll be honest: I like to represent brands. That’s me at the 2011 Consumer Electronics Show representing Sears Blue Blogger Crew. I got this gig because I presented a proposal. We wound up with different terms that included shooting videos. It was a win-win for everyone.
Because I go to so many conferences, it makes sense that I offer to bring brands with me. As a blogger, I can introduce them to people and opportunities they couldn’t experience on their own. Plus, bloggers have community networks that brands want to access.
And so, I’d like your opinion on whether or not this presentation makes sense – for you as a blogger or a brand.
Looking for more insights? Check out this recap of the BBSummit’s improving brands and blogger relationships panel.
There’s nothing like a great saying to inspire us. For years authors have leaned upon quotes from the past to initiate creative thinking. Historians have used the sayings of those who came before us to understand history’s affect on the future.
While it may seem that words from the past are less meaningful in this world of digital messages, instantaneous connection and ever-changing culture, PR pros can still seek encouragement and motivation from some old-timers who knew what they were talking about. Check out these six quotes that can make you think twice, re-boot your creativity and inspire your next press release. Thanks to Stacey Acevero of PRWeb for submitting today’s guest post.
My good friend Jenny Hamby aka The Seminar Marketing Pro for some of the biggest names in the business, says “Three of the top questions I hear from seminar leaders and promoters– new and experienced alike – are:
- “How do I reach more people without spending more on marketing?”
- “How do I promote my event using social media?”
- “How do I stand out when there are so many experts to choose from?”
Sound familiar? Here’s your invitation to join me and Jenny for a fast-paced seminar marketing starter training course. Read More…
It’s that time of year: when people in Elvis, Angry Birds, and other popular Halloween costumes show up.
In just about two weeks, Halloween ghosts and goblins start ringing doorbells. Let me ask a personal question: How do you treat at Halloween?
As you’re getting ready for Halloween and the last two months of 2011 think about what kind of customer experience you’re creating. Is it one that will spread on its own and have people lining up to meet you? OR . . . will they run away in search of something sweeter and more gratifying?