Category Archives : PR


Pick One: Popular, Influential or Leader

Continuing on in an informal series of posts about influence inspired by the Fast Company influence project, here’s one with references to many sources, including Wicked. Originally posted on July 9, 2008, the information is updated with new numbers and the addition of a new slant: leadership. It’s funny. When we work with our clients, […]


12 Steps to Transform a LinkedIn Profile Into an Always-on Networking Hub

Thanks to my friend and seminar marketing pro, Jenny Hamby, I can now say, “I co-authored a book with social media superstars.” Today’s post features an excerpt from my chapter. I’m the book’s LinkedIn expert. Jenny’s the one who suggested I talk with Mitch Meyerson about contributing to his book, Success Secrets of the Social […]

7 Steps to Conduct an Effective PR Campaign using Social Media

Today I’m talking to lawyers. Thanks to Larry Bodine of for asking me to write this article Seven Steps to Conduct an Effective PR Campaign using Social Media for the Legal Marketing Technology section. Here’s how to start out . . . Still sending out traditional news releases? If you’re looking for way to […]