Category Archives : PR


12 Steps to Transform a LinkedIn Profile Into an Always-on Networking Hub 5

Thanks to my friend and seminar marketing pro, Jenny Hamby, I can now say, “I co-authored a book with social media superstars.” Today’s post features an excerpt from my chapter. I’m the book’s LinkedIn expert. Jenny’s the one who suggested I talk with Mitch Meyerson about contributing to his book, Success Secrets of the Social […]

Social Media Beats Traditional PR Pitches

On April 19 I covered key highlights from a 2010 media survey, but I missed an important one. When I tweeted this stat: according to PRNewswire 70% of social media tweets result in coverage vs 20% traditional PR given at presentation at the UnGeeked Elite Conference in Milwaukee, it got retweeted and questioned. Some people […]