Category Archives : PR

Panoramic PR for Parks and Rec

Thanks to IPRA/IAPD for inviting me back to speak at the Soaring to New Heights annual conference.  For those who missed my Panoramic PR session, or have questions, here’s the session guide and slides. What’s your biggest question about how to manage PR for Parks and Recs?  Located in the New Orleans room at the […]


Bridging the Media Gap Between Bloggers and Journalists

Bloggers, journalists, social media types and PR peers, this post is for you! On July 20, I had the pleasure of moderating the BBSummit12 panel discussion about how to bridge the media gap. Thanks to SocialRevUp for giving me permission to share the recording with you. In it, you’ll hear panelists Nancy Loo, Jen Lee […]


New PR Tools: Agility Platform from PR Newswire

Released on June 12, Agility is the name of PR Newswire’s new integrated media monitoring and targeting platform. According to the release, in addition to traditional list development, press release distribution, and monitoring, the platform allows users to monitor social media conversations in real-time, and then engage immediately. PR pros who employ integrated platforms save time […]

PR Newswire Agility