I’m really excited to be presenting at my first ever Public Relations Society of America [PRSA] meeting.

Thanks to Diane Short for being such a professional and easy to work with program chair. If you’re in the Chicago area, I’d love to see you there! Here’s the program announcement.

January 12, 2010
PRSA Suburban Chicagoland
Social Media Releases: the “Swiss Army knife” of Public Relations

Barbara Rozgonyi will show you how to craft and pump up your press releases for maximum impact.

You’ve …

In this picture, I’m smiling at an authentic Chicago Italian beef joint with Marc Harty. We met for the first time a few years ago when I won a contest to be Marc’s guest at an Internet marketing seminar. We’re both Illinois grads, we both like Italian beef and we both have a passion for helping people get their news out and rank higher in the search engines.

When Marc asked me to review his new product: Online PR Made …

Rather than print out pages of handouts, I’m posting my Digital PR workshop materials here for the world to enjoy.

First, we’ll talk about how to become your own publicist using the PR P-R-I-M-E-R

Next, we’ll go over the Digital PR=Publicity Repositioned presentation.

Rozgonyi Publicity Repositioned Final
View more presentations from CoryWest Media, LLC.

Then, we’ll cover essential elements of online and social media press releases.

And, we’ll cover some real-life success stories. Have to join us in person to see those, but …

Coming up on October 30 in Lombard, Illinois . . . here’s a press release about an event that’s expected to draw over 500 people and 50 exhibitors. Need a business to business social networking or social media marketing strategies speaker? We released new about the expo via PRWeb.

Social Media Talks Buzz Up Lombard Chamber Business EXPO

Lombard, Illinois October 16, 2009 — Successful businesses know that one of the best places to network is a chamber of commerce business EXPO. …

Does your website need refreshing?

Are you attracting all the traffic you want?

Does your intent match your results?

Every website needs a review now and then. In this article by Barbara Rozgonyi, you’ll discover 20 tactics you can use to revitalize your website.

Originally published in October 2007, this post suggests 20 ways to attract more targeted traffic by refreshing your site. I wrote it while I was updating my company’s site. Now that I’m considering consolidating this blog with that …

Microsoft’s getting lots of attention [Small Businesses to PPC: Drop Dead] for its survey that finds 70% of small business owners would rather do their own taxes than manage a PPC [pay per click ad words] campaign.

We don’t do our clients’ taxes, but we do manage their marketing strategies, create online PR campaigns and help them prioritize their advertising spending.

We tell them to never purchase a PPC program until we talk to them about it first.

Why? Well …

Twitter transcripts for this session follow. As always, the updates are as exactly as posted with no changes – and they are in reverse order. So, start at the bottom and read from the top. This is one in series of articles. Browse my Chicago Search Engine Strategies 2008 category for the complete collection. Visit Search Engine Strategies’ blog for total conference coverage. Here’s the session description from the program guide . . .

Advanced Link Building from the Chicago …

It’s priceless. And it’s yours. However . . .

The way people see you online is not all up to you. Your reputation is in the eye of your reader.

While you have some control over where you show up and how you position yourself, [trust me on this] you really want people to have an opinion about who you are and what you do. Hopefully, a good opinion, but even constructive criticism is welcome when it leads to a higher …

A recently released survey from Citigate Dewe Rogerson suggests that online PR needs to be explored further. [First spotted on DirectTrafficMedia.]

Citigate Dewe Rogerson surveyed more than 100 marketing professionals in the UK and Ireland in October 2008 to come up with these findings:

· Over 50% of marketing pros allocate under 5% of budgets to digital PR

· Over 65% of marketing pros in the UK and Ireland believe online-digital PR will be integrated into corporate communications by 2012.

· Biggest barriers …