Category Archives : PR


Picture This: 12.5 Image Strategy Tips for PR Pros

It’s no secret that everyone loves pictures, but did you know . . . 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) Thanks to Hubspot for this stat and 18 other fascinating visual marketing stats. And, a big […]

google-autoawesome-barbararozgonyi

Panoramic PR Destinations for Meeting and Event Planners

Panoramic PR for Event Marketers Presented at IMEX by Barbara Rozgonyi from Barbara Rozgonyi Thanks again to IMEX America for the opportunity to present Panoramic PR! Because the presentation was only open to attendees, today I’m sharing the slides and the session description. If you’d like to bring Panoramic PR, or any of my personal […]


7 Steps to Integrating Social Media into a PR Campaign

Still sending out traditional news releases? If you’re looking for ways to raise visibility, generate traffic, grow business and build an online community, integrate social media into your PR efforts. Follow these seven steps to get started on conducting an effective public relations campaign to reach reporters, and the masses, using social media. Why the […]

desserts-barbara-rozgonyi-food-photography

2013-Monioring-and-Measurement-Summit

Top Low Cost and no Cost Social Media Measurement Tools

Coming up on November 15, I’ll be covering my favorite top low cost and no cost social media measurement tools at Digital Megaphone’s Social Media and PR Monitoring and Measurement Summit. Eight case studies will be presented from PepsiCo, Wilton, Oscar Mayer, Belize, North Shore University HealthSystem, Optima, Gourmet 45 and CampMor. Register here. You’ll […]


New Journalism How to Use Social Media for Storytelling #SMWReporter #SMW13 #SMWBerlin

This post is one in the #smwreporter series with coverage from Social Media Week Berlin. Thanks to Nokia for covering travel and expenses and for providing a 41 megapixel Nokia Lumia to capture amazing images. Disclosure: http://cmp.ly/6/RC5QuG. Thanks to Frederik Fischer, CEO of Tame, http://tame.it, for presenting an intriguing program for journalists, PR people and […]