Category Archives : PR


7 Steps to Integrating Social Media into a PR Campaign

Still sending out traditional news releases? If you’re looking for ways to raise visibility, generate traffic, grow business and build an online community, integrate social media into your PR efforts. Follow these seven steps to get started on conducting an effective public relations campaign to reach reporters, and the masses, using social media. Why the […]

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2013-Monioring-and-Measurement-Summit

Top Low Cost and no Cost Social Media Measurement Tools

Coming up on November 15, I’ll be covering my favorite top low cost and no cost social media measurement tools at Digital Megaphone’s Social Media and PR Monitoring and Measurement Summit. Eight case studies will be presented from PepsiCo, Wilton, Oscar Mayer, Belize, North Shore University HealthSystem, Optima, Gourmet 45 and CampMor. Register here. You’ll […]


New Journalism How to Use Social Media for Storytelling #SMWReporter #SMW13 #SMWBerlin

This post is one in the #smwreporter series with coverage from Social Media Week Berlin. Thanks to Nokia for covering travel and expenses and for providing a 41 megapixel Nokia Lumia to capture amazing images. Disclosure: http://cmp.ly/6/RC5QuG. Thanks to Frederik Fischer, CEO of Tame, http://tame.it, for presenting an intriguing program for journalists, PR people and […]


Top 50 PR Blogs 2013 from Cision

Congrats to all the bloggers on Cision’s top 50 PR blogs list! It’s an honor to see that this one made the list. Here’s how Cision ranks the blogs. Brands and public relations firms may be diverting more of their budgets to content marketing these days (indeed, Cision recently launched its own Content Marketing Suite), but there’s […]

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