June 16, 2010 in Marketing, Small Business Marketing Tags: b2b marketing, Small Business, Small Business Marketing
Small Business Marketing Budget and Gross Revenue – Real Numbers
I’ve been looking for this number for years. So, I had to make it up. It turns out my number was low.
Small Business Marketing Budget as a Percentage of Gross Revenue
According to Marketing Sherpa, Small organizations, small business, spend 11% of gross revenue on marketing. I said: 5-10%.
Medium organizations of 100-1000 employees spend 9% and larger organizations spend 6%.
From the report. . .
This chart reflects the economies of scale more so than it does aggressive marketing spending …



















