I’ve been looking for this number for years. So, I had to make it up. It turns out my number was low.

Small Business Marketing Budget as a Percentage of Gross Revenue

According to Marketing Sherpa, Small organizations, small business, spend 11% of gross revenue on marketing. I said: 5-10%.

Medium organizations of 100-1000 employees spend 9% and larger organizations spend 6%.

From the report. . .

This chart reflects the economies of scale more so than it does aggressive marketing spending …