On Friday, the first day of spring!, I’ll be presenting this 20 minute social media mashup to the National Speakers Association’s Illinois Chapter. My inspiration comes from a play our family saw called “The Complete Works of William Shakespeare: Abridged.” On our family trip out west a few years back our daughter – who was into Shakespeare and theater at the time, insisted that we see this play on the last night of our trip.

We had many reasons to say …

Microsoft’s getting lots of attention [Small Businesses to PPC: Drop Dead] for its survey that finds 70% of small business owners would rather do their own taxes than manage a PPC [pay per click ad words] campaign.

We don’t do our clients’ taxes, but we do manage their marketing strategies, create online PR campaigns and help them prioritize their advertising spending.

We tell them to never purchase a PPC program until we talk to them about it first.

Why? Well …

So many interesting Search Engine Strategy Sessions, so little time to attend them all. In terms of search engine optimization priorities, you might put lots of other topics ahead of storytelling. Like links, AdWords and platforms. But, what’s a person, company or organization without a story?

Because my company is named after two legendary storytellers in my life, I decided this was a session I wanted to share with my readers. Thanks again to Search Engine Strategies for the press pass …

Twitter transcripts for this session follow. As always, the updates are as exactly as posted with no changes – and they are in reverse order. So, start at the bottom and read from the top. This is one in series of articles. Browse my Chicago Search Engine Strategies 2008 category for the complete collection. Visit Search Engine Strategies’ blog for total conference coverage. Here’s the session description from the program guide . . .

Advanced Link Building from the Chicago …

Twitter transcripts for this session follow. Apologies to those of you who checked in and found a coveritlive.com template. NOW I know how to use it – testing new technology on the fly is, uh, iffy. But, I think more people enjoyed the twitter updates anyway. So, thanks for your patience and to those of you who commented while I was updating – thanks for being part of the conversation. As always, the updates are as exactly as posted with …

So, you’re on twitter. So am I.

Wondering how your twitter profile helps you from a PR [page rank, publicity platform, public relations, personal record, etc.] perspective?

Here are five ways to measure your twitter rank, reach and results. You can use these numbers in your social media profile or in news releases when you want to value your social media presence.

1 Twitter Grader

Outside of updating and connecting and following wherever the action takes you, one way to find out how …

Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Search Engine Optimization, SEM & New Media with Brian Clark, Michael Gray, Lee Odden and Stephan Spencer.

You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on …

What do plan to do with your online marketing over the next six months?

Lee Odden, of Online Marketing Blog, asked his readers to vote for the top three online marketing tactics they would use the most from now, mid-September, through mid-March 2009.

What’s interesting to me is that corporate web site comes in way down at number 13. Keywords, blogging, pay per click, social networking and email come first. If you’re not swimming in the deep end of social media, …

A reader writes . . .

I read with interest your response to the gal looking for help with her arts site. You say in your response:

As you may know, press releases have evolved from a simple announcement to a select group of journalists to powerful tools that merge search engine optimization, multimedia, social networking, traffic measurement, online exposure …