What would happen if you talked to everyone who visited your site? You’d probably convert more sales, answer loads of questions and be able to fine-tune your site so that visitors get exactly what they’re looking for right away. In visiting Perry Marshall’s The Definitive Guide to Ad Words site, I got a pop up chat window with a photo of Brian who wanted to know if I was finding everything okay. Kind of strange to have a web site talk to you, but also reassuring to know there’s a human being on the other side of the screen. Although I’m not sure of their technology, I think Perry Marshall’s new product is built on www.liveperson.com. You’re on your own on this one – I don’t have any experience with it, but the site’s credentials impressed me. The only downside (if there is one) is – you’re going to need a live person to monitor the site. Ari Galper and Perry Marshall’s new product, Unlock the Internet Game, talks about how the direct marketing sales letter is dead. It’s an interesting concept – one worth reading. Who knows? Maybe Ari will check in with you like he did with me a few minutes ago. Totally Cool!!!
Category: Marketing
Virtual Seminar Week Pre Launch Announced
Always wanted to experience an Internet marketing seminar, but didn’t want to travel to do it?
Check out Virtual Seminar Week
Brought to you by Alex Mandossian and Rick Raddatz, this virtual event happens in November, but you need to sign up by September 26 to get your discount.
Studying what these two are up to is one way to preview what’s going to happen next.
While there is a registration fee, you can save $50 by agreeing to promote the event. That’s what I’m doing here. And, because these two gave affiliates a script to go by, I’m posting it verbatim so you can see how the copy previews the event by organizing the speakers into small groups. A link with a call to action separates the groups and keeps the energy flowing. In all, the link appears a dozen times.
On the site itself, the audio outlines the benefits with a compelling close. Listen as Alex coaches the listener on how to complete the form.
What would I do differently? I’d organize the speakers by categories – maybe that’s coming up as the event rolls out. And, I’d spell Napoleon and fulfillment correctly.
Here’s their copy . . .
Check out this ‘virtual seminar’ happening soon.
http://VirtualSeminarWeekPreLaunch.com/?x=754409
I’ll be attending… let me know what YOU think.
This blew me away.
The following experts and celebrities are speaking at
VirtualSeminarWeek (this November 10th-17th)
* Jay Abraham –> Legendary $5000/hour marketing mastermind
* Carlos Marin –> Recruited & managed sales force of 600,000
* Dr. Joe Mercola –> Founder of the #1 natural-health site in the world
* Bill Bartmann –> Billionaire to bankruptcy & back again
* Bob Proctor –> Modern-day Napolean Hill (Discover -The Secret-)
http://VirtualSeminarWeekPreLaunch.com/?x=754409 <<– Get a 1/2-off coupon for this event
* Mark Victor Hansen & Art Linkletter –> Inspiration, inspiration, & inspiration!
* C.W. Allen –> Audit-proof strategies for saving up to 67% on taxes
* Harv Eker –> How to win the inner game of wealth
* David Lakhani –> Offline tactics that create online sales
* Chris & Janet Attwood –> How to align and monetize your passion
http://VirtualSeminarWeekPreLaunch.com/?x=754409 <<–Save 50% when you click now
* Bill Romanowski –> Secrets to peak performance (4 Superbowl wins)
* Tellman Knudson & Stephanie Frank –> Overcoming ADHD at home & work
* Miriam Adler-MacWilliams –> Discover the truth about options trading
* Paul Colligan –> How to use podcasts for profit
* Gay & Katie Hendricks –> Creating love & harmony in relationships
http://VirtualSeminarWeekPreLaunch.com/?x=754409 <<–Grab your coupon here
* Senator Bob Graham –> The future of National Security from an insider
* Michael Caruso –> Business success by being a coach instead of a boss
* John Harricharan –> On the awesome powers of belief & abundance
* Ryan & Angie Tewis, Claude White –> Low-risk investing in pre-foreclosures
* Marc Allen –> Lazy person’s guide to wealth and fullfillment
http://VirtualSeminarWeekPreLaunch.com/?x=754409 <<– Click that link now
* Shawn Phillips & John Benson –> Fitness experts argue about nutrition
* Charlie Page –> Master copywriter on the future of e-zine marketing
* David McInnis & Marc Harty –> How to use PR Web for big profits
* Alex Mandossian –> Triple your profits quickly & easily
* Barbara DeAngelis –> How to make love all the time (9 million copies sold)
http://VirtualSeminarWeekPreLaunch.com/?x=754409 <<– What are you waiting for?
* Kendra Todd –> 1st female winner of Donald Trump’s Apprentice
* Scott Martineau –> CEO and founder of Conscious One
* Kathy Smith –> America’s leading fitness queen
* Dick Desich –> Living tax-free (from the inventor of self-directed IRAs)
* Rick Frishman –> The future of public relations
http://VirtualSeminarWeekPreLaunch.com/?x=754409 <<– Still reading? Claim your coupon
* Matt Bacak –> How to convert your PC into an ATM
* Mystery Guest –> This man is hard to get!
http://VirtualSeminarWeekPreLaunch.com/?x=754409 <<– 35 Faculty. 1/2-Price Coupon. Get the full story here.
Note: This is a virtual seminar, not a hotel seminar. A hotel
seminar costs thousands of dollars to attend (after travel, hotel,
and attendee fee). VSW costs much less because
you listen over the phone or web, from the comfort of
your own home.
In fact, VirtualSeminarWeek costs only $97 to attend — but if you
act now, you won’t even pay that price. You see, a $50 coupon
is available if you click this link now:
http://VirtualSeminarWeekPreLaunch.com/?x=754409 <<— Claim your coupon here
Never before have 35 faculty members been assembled for
a "virtual" event like VirtualSeminar Week.
Think you can learn from these people? You betcha
Think *I* can learn from these people? Absolutely!
Bottom line: I’ll be attending, and you should too.
Here’s the link to click on now:
http://VirtualSeminarWeekPreLaunch.com/?x=754409 <<— Save 50% instantly
Ohh — and not only will you get a coupon worth up to $50
off the $97 admission price… You will also get a chance to make
money by giving other coupons to your friends and colleagues.
This 1/2-off coupon is only available during the pre-launch
countdown, which ends September 26.
http://VirtualSeminarWeekPreLaunch.com/?x=754409 <<— Click here to save & share
See you at VSW!
What’s Up with the “Big Boys” ???
Bragging about being a “Big Boy” is becoming tiresome.
In listening to calls and seeing sites recently where the content attempts to persuade you that you need X, Y or Z because that’s what the “Big Boys” use or have is, I see the term is picking up momentum.
Here’s the problem – and I am NOT being overly feministic.
When are the “Big Boys” going to grow up?
Being a “boy” is demeaning and condescending terminology for men who have realized great accomplishments. Forget that the Internet is mostly a man’s world – at the top in marketing, anyway.
Would we refer to leaders like Bill Gates or Warren Buffet or Mark Victor Hansen or Steven Spielberg or Steven Covey as “Big Boys?” I think not. Come on boys, think of something more dignified.
Keyword Capitalization
This article originally appeared in our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Welcome to Marketing Transformations Network News
~ Engaging PR and Marketing Tips to ~
~ ~ ~ Create Business for Your Business~ ~ ~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
September 1, 2006
Hey there:
Are you ready for the long weekend?
Here in the US, most of us have
Monday off. This is, offically,
the last long weekend of the
summer.
To read what I’ve been up to,
check out of this message now
and check into www.mtnlive.com.
Don’t worry, you’ll find this issue
posted right up front for your
reading pleasure.
If you’d rather stay with me,
let’s get going.
I’ve read that when you write
an ezine you should write to
one person, but there are so
many of you that sometimes
it’s difficult to narrowly
define my focus.
Perhaps you have
the same situation.
You’re communicating
to a wide variety of people
- all day long.
You have to answer to
your email box, your phone(s),
your family and anyone you
encounter as you move along.
Today, I had to make an
appeal to the construction
crew at the end of our block
to let me through.
Talk about feeling trapped!
One way to narrow your focus
and reach your audience
is through keywords.
Now, for those of you who
aren’t quite sure what a
keyword is, here’s an easy
definition: single words or
short phrases that serve
as markers and make it
easier for people to find
you on the Internet.
How do keywords work offline?
Same way.
When you crunch down exactly
what you do into a handful of
words, you simplify your
messages.
On our AM2Gold call this week,
Armand Morin talked about
finding keywords by going
to online portals, such as
www.topix.net/dir.
Guess what?
There’s no marketing category there.
There IS a direct marketing category, though.
When you start browsing through
online directories –
or even your printed Yellow Pages –
you find that categories allow
people to select, sort and prioritize.
That’s why it’s so important
to know what your keywords
are before you do anything –
like launch a site, list your
business or even design
your business cards.
You can match your business
up to categories when you
need to.
To advertise online, you’ll need a
finely-tuned and client-oriented
keyword list.
That’s where Google comes in
to help you do your research.
Want to know what people
are searching for when
they find you (or your competitor)?
It’s easy, go to:
https://adwords.google.com/select/KeywordToolExternal
and type in the site’s URL.
A list of suggested keywords
pops up.
Check the traffic flow for
suggested keywords by going to http://inventory.overture.com/d/searchinventory/suggestion/
What if you’re top-ranked,
but no one’s searching
for that term?
It’s more important to find out
what your audience is looking for
than to say you’re number one
on a search that isn’t relevant.
Using keywords can optimize your PR Web results . . .
Last week I got some one-on-one
time with PR Web. They called me
to find out when one of my clients
was going to do a podcast.
Since I had them on the line,
I asked how I could get better
rankings and better results
with my PR Web releases.
After getting patched through
to an account rep, our 45 minute
conversation came down to one
word: keywords.
You have to start at the end before
you can get to the beginning.
Watching the keyword searches
come in for our releases is interesting
and often leaves me wondering
how in the world did I do that????
It’s so fascinating that I decided
to go into more detail in a new PR
series premiering in October.
The dates are set and my first
paid preview call is in place.
So stayed tuned.
That’s it for this week.
Here’s to all the heroes at work in America on Labor Day!
Wishing you much success ~
Barbara
The Critically Ill Computer . . . How Long Should You Attempt Life Support?
On August 1, I dropped my Gateway tablet off at CompUSA for a virus scan.
Annoying messages kept coming up – over and over and over and over again.
It wasn’t a virus.
It wasn’t spyware.
CompUSA didn’t know what “it” was.
They assured me diagnostic testing would provide answers.
The Gateway’s been to Texas twice and there are still no answers. The good news is I have two back up computers and an external hard drive.
The bad news is I don’t have my tablet. And, I don’t know when or if I’ll get it back.
Being a positive person, I’m posting this notice to let folks know that before they key in their credit card numbers or swipe their card at the cash register, they MUST check out the service agreement’s promised turn around time.
If it will take more than 48 hours to fix your computer, take a pass. Go for the service upgrade. And, drive right on by CompUSA.
My VAIO came from ecost.com – with a low price and a 48 hour turnaround on service.
I’d like to apply for the most difficult to fix computer contest, if there is one. Hey, may I’ll host it!
