Looking for a 3D speaker, trainer, motivator or engine? Call 630.207.7530.

Category: Marketing

Technorati Media 2013 Digital Influence Reports on Electronics

Technorati Media Infographic

Big news for CES: bloggers and reviews push the needle on electronics buys.

A new report breaks down influence and shows that 31% of people surveyed say blogs are most likely to influence a purchase.

Technorati Media’s full 2013 digital influence report also shows that tablets will be the biggest tech craze in 2013.

What the Technorati Digital Influence Report Means to Marketers

Shani Higgins, Technorati Media CEO, says ”Consumers are looking for recommendations from their trusted go-to sources and blogs continue to be a driving force in influencing purchasing decisions especially when it comes to electronics and gadgets. The smartest marketing strategy includes advertising and working with influencers so the moment a consumer’s engaged with a review or editorial feature they have an opportunity to take the next step and make a purchase.”

Even if you’re not in the electronics industry, you and your customers use electronics every day to do business, stay in touch and share updates. I like this survey format. How easy would it be for you to replace “electronics” with the name of your product?

Technorati Media 2013 Digital Influence Report Highlights

What leads to an electronics purchase?

  • Positive review, 28%
  • Friend recommendation, 17%
  • Sale, 15%
  • New innovation, 12%
  • New version of the one I have, 12%

What will be the biggest tech craze of 2013?

  • Tablets, 38%
  • Wearable tech, 17%

Most recommended tablets?

  • iPad, 36%
  • Nexus, 17%
  • Samsung Galaxy, 12%
  • Microsoft Surface, 12%

Consumer’s Most Trusted Information Sources

  • Online news sites (NY Times, CNN) 51%
  • Facebook 32%
  • Retail sites (Amazon, Walmart) 31%
  • YouTube 29%
  • Blogs 29%
  • Google+ 26%
  • Groups/Forums 24%
  • Online magazines (People, Motor Trend) 22%
  • Brand websites (Honda, Nike) 21%
  • Twitter 15%

What’s most likely to influence a purchase?

  • Retail sites 56%
  • Brand sites 34%
  • Blogs 31%
  • Facebook 31%
  • Groups/Forums 28%
  • YouTube 27%
  • Online news sites 24%
  • Google+ 20%
  • Online magazines 20%
  • Pinterest 12%

What’s most likely to influence an electronics purchase?

  • Brand/Product site 20%
  • Retail site 16%
  • Blog post 14%
  • YouTube video 10%
  • Mention on Group/Forum 9%
  • Mention on Facebook 8%
  • Online magazines 8%
  • Online news site 6%
  • Mention on Google+ 3%
  • Picture on Pinterest 2%

What compels you to make an electronics purchase?

  • Positive review 28%
  • Friend recommendation 17%
  • Sale 15%
  • New innovation 12%
  • New version of one I have 12%
  • Saw someone using it 5%
  • Friend has it 5%
  • It’s getting lots of press 4%
  • Grabbed it on my way to checkout 1%
  • Read a negative review, but didn’t agree 1%

TECHNORATI MEDIA ASKED INFLUENCERS …What will be the biggest tech/gadget craze in 2013?

  • Tablets 38%
  • Wearable tech (glasses, watch devices, etc.) 17%
  • Integrated devices 12%
  • Smartphones 11%
  • Smart TVs 9%
  • Ultrabooks 9%
  • Other 5%

What tablet do you prefer to recommend?

  • Apple iPad4 36%
  • Google Nexus 7 17%
  • Samsung Galaxy Tab II 12%
  • Microsoft Surface 12%
  • Other 10%
  • Apple iPad Mini 8%
  • Amazon Kindle 4%

What mobile phone do you prefer to recommend?

  • Android Phone 42%
  • Apple iPhone 40%
  • Microsoft Windows Phone 10%
  • Other 6%
  • Blackberry 3%

A full version of the report will be released Feb. 1. To sign up to be alerted as soon as it’s ready, visit: http://technoratimedia.com/report/

Over to You

What technology device drives your marketing and PR?

Survey Shows How Millennials Share Influence With Friends and Brands

marketing-millenials-fact-sheet

During his NMX keynote, Scott Monty mentioned a stat I found intriguing. So I tweeted:

67% of millennials believe it’s their responsibility to provide brand feedback #fordnmx #nmx

After I tweeted the stat and many people retweeted it, I researched where the number came from.

Turns out it, and a whole mix of other meaningful numbers, come from 8095® 2.0, a study about marketing to millennials released by Edelman in October 2012.

If you’re marketing to Millennials, then you’ll want to get to know them better. This study can help you do that.

“8095® 2.0 showed us that it’s time for marketers to rethink their perceptions of Millennials as the generation grows up,” said Alex Abraham, director of the 8095 Insights Group at Edelman. “In 2013, the oldest in this generation will turn 33 – many of them are now parents, have careers and wield an incredible amount of spending power and influence in today’s world.” Source

Millennial Marketing Study Highlights

 

millenials-marketing

  • 11 countries studied in October 2012
  • 4,000 Millennials [ages 18-33]  responded
  • Markets included in the study: India; China; Brazil; UAE; Turkey; US; UK; Australia; France; Germany; and Canada
  • 67% of American Millennials believe it’s their responsibility to share feedback with companies after a good or bad brand experience
  • 90% of Millenials in India and China want to share feedback with brands on their experience
  • 75% believe they influence the purchase decisions of peers and those in other generations
  • Over 60% typically shop with friends, family, or their significant other
  • 40% use product review websites
  • 94% of Millennials use at least one outside source to make a brand purchase decision, up from 86% in 2010
  • Number of sources used to inform a decision decreased from 4+ sources in 2010 (52%) compared to 1-3  sources in 2012
  • Entrepreneurial mindset: 48% of Millennials saying that owning their own business is a top life goal; 76% in Turkey and 65% in Brazil
  • Only 3% think all advertising is boring
  • 80% want brands to entertain them
  • 40% would like the ability to co-create products and services
  • By  2025, Millenials will amount to 70 percent of the global workforce
  • Conducted by Edelman 8095®

The study demonstrates the importance of nurturing the Millennial/brand relationship.

 

Ideas for Brand Marketers on Improving Your Millennials’ Customer Experience

1. Be where they are, which may mean where you’re not now.
YouTube, Tumblr and Instagram may be better places than your site, blog, Facebook or LinkedIn.
2. Be entertaining.
Not making them laugh? Then, you’re both lost.
3. Be share-able.
Give them something to talk about with their friends. Hashtags around campaigns work.
4. Be there.
They want to talk about your brand – so listen in. Better yet, give them a reason to connect. Invite them in to visit – even virtually works.
5. Be global.
There’s a big, big, big world out there that stretches way beyond your zip code. Explore.
6. Be Welcoming.
Start a Millennials advisory board and ask for input.
7. Be a Puppet.
Ford used a “Puppet Spokesperson” in a mocumentary to, very successfully, tell their story.

For more about Scott’s keynote, check out TopRank’s “Scott Monty on How Ford Empowers Customer Storytelling & Lessons Learned

Over to You

How do you reach Millennials?

 

Social Media 2012 Year End Review

As we wrap up 2012, here’s a look back at social media’s 2012 milestones. Which platform gets your 2012 MVP award: YouTube, Pinterest, Twitter, Facebook, LinkedIn, Instagram, Google+, tumblr, MySpace, or _________?

The State of Social Media 2012 by The SEO Company
Source: The State of Social Media 2012 by The SEO Company

Facebook 2012 Year in Review

Now the largest social network in the world with 1 billion users, Facebook went public earlier this year. Instagram is now a Facebook property. In another union, Mark married his sweetheart. And his sister, Randi Zuckerberg spoke in Chicago.

I like Facebook’s social media 2012 year in review approach, called Facebook Stories.

“We took the pulse of the global community on Facebook in 2012 to assemble a series of trend lists, chronicling the top events, the most popular public figures, the most listened to songs on Facebook and more. These lists are available on Facebook Stories at FacebookStories.com/2012.”

Facebook invites members to share their stories and gives everyone the option to share their top 20 2012 stories in a photo collage. Feel free to share your 2012 story with us on Facebook.

Facebook Stories covers the top trends for a variety of topics. A good insight to popular culture and social conversations, the top TV show list caught me off guard. Do you watch Duck Dynasty or Honey Boo Boo?

Does the 2012 technology list look familiar?

  1. Instagram
  2. Timeline
  3. Pinterest
  4. Draw Something
  5. iPhone 5
  6. Kindle Fire
  7. SOPA
  8. News Feed
  9. Siri
  10. SongPop

Any surprises on this list for you?

LinkedIn 2012 Year in Review

During an interview this week with WDCB about 2012′s top social media stories, news director Gary Zidek asked me which social network I would pick as 2012′s biggest winner.

I’d have to say LinkedIn. For many reasons, LinkedIn outperformed all other platforms with a non-stop series of innovations including activating a new homepage design, adding the ability to click to make endorsements for skills, integrating the iPad calendar widget, launching a new company page interface, tuning up the profile design, and adding a thought leadership publishing center with posts by top influencers.

Want more detail? Here’s LinkedIn’s 2012 product yearbook.

 

Twitter 2012 Year in Review

Twitter’s blog post and video about 2012 tweets convey the emotional year we’ve had. Late in 2012, Twitter and Instragram broke up. Almost immediately afterwards, Twitter added the ability to tweet photos with filters. Do you use Twitter, Instagram or another app to post photos from your mobile phone?

“Every day, we’re amazed and humbled by the many ways in which people use Twitter, which range from simply retweeting to igniting conversations with hashtags (even around lesser-known topics) to sharing spectacular and far-flung views. In 2012, everyone on Twitter brought us closer to moments and places that used to be far away or inaccessible: A Tweet from the bottom of the ocean. Tweets from Mars. An extraordinary view from space of Superstorm Sandy. A quiet backstage moment with a presidential candidate. All of these and millions of other such moments were ours to experience directly wherever we were, in the midst of work or play or travel.”

Want to see your Twitter year in review? Twitter partnered with Vizify to let you track your tweets, mentions and topics. Try it here.

Google+ 2012 Year in Review

To mark 2012 progress, Google+ published an infographic called “This is Just the Beginning.”

When Gary asked me about the platform with the most promise in 2013, I picked Google+ for SEO, live hangouts and the new community feature. How about you – what platform do you think has the most promise in 2013?

google+-infographic-2012

 

YouTube 2012 Review

With over 1 billion views, 2012 will be remembered as the year of Gangnam Style.

Let’s Connect!

If you’re reading this post, I’d like to meet you!

Leave a comment with an introduction and a link to your site. Everyone can use a back link and some free publicity, right?

Then, feel free to connect with me via social media. Because listing links to a half dozen or more social networks can get complex, you’ll find mine all here: http://about.me/barbara.rozgonyi

 

Last Minute Holiday Tech Gifts Guide

christmas-ornaments

Christmas is only a few days away. Let this be your last-minute guide to a) giving tech lover gifts b) making purchases that may count as 2012 tax write offs or c) rewarding/self-gifting. You decide, but let me know if you pick something out.

Last Minute Holiday Tech Gift Guide

All all of these gift ideas [and comments!] come from the ABT holiday gift guide blogger panel event, which means you can purchase most of them there. Thanks to ABT for inviting me to attend and to the panelists for their reviews: Josh Davis of ABT, Chris Foreman of ARS Technica @foresmac; Marcus Leshock WGN reporter @marcusleshock, Elliott Serrano RedEye Geek To Me @geektome; Nancy Loo “Big Tiny” blogger and WGN reporter @nancyloo; and MJ Tam publisher of Chicagonista.com @mjtam.

Whatever you use this guide for, I hope it helps you find something you need. And, I wish you and yours a very Merry Christmas week and an amazingly awesome 2013!!!

Adapters

If you have an iPhone 5, the $29 Lightning adapter for iPhone, will come in handy.

Headsets

Need a wireless headset? Check out Motorola’s $50 Bluetooth.

Blu-ray player

Standard DVDs really do look better on a blu-ray player, especially on HD TVs. Redbox now offers Blu-ray movies.

Roku

If you’re not a Blu-ray fan, check out this compact, and inexpensive, device that lets you watch Netflix and stream programming in HD. Prices start at $49-$99 – what an affordable alternative to cable! Roku offers more services and channels, and is the best option for those who don’t have Apple products.

3D TV

Thumbs down all around on 3D TVs. The panelists suggest waiting for 4K, which looks like retina TV, or Ultra HD. The resolution is so high the screen looks like you can literally touch it. The price tag? $25,000 for a Sony 80”4K TV. But, if you’re willing to pay that much, Nancy will do personal newscasts and will even bring in breakfast – no TV necessary.

Apple TV

Apple TV is cool because you can sync your Apple devices with your TV. With the addition of the $99 Apple TV box, your TV becomes a big digital picture frame or an oversized computer screen. Everybody can send their stuff to the TV via iframe, you can mirror your Mac screen, browse Apple movie trailers or watch Netflix.

Power Packs

Priced at $99, the Juice Pack Air is one of the best case/chargers for phones. You can get a full charge off of the brick. The Power pack is great when you’re in the airport and don’t have to be by an outlet. It can chargesanything with a USB and has two ports.

iPod Nano Bluetooth

The Nano is redesigned to reach a more narrow market. Young kids and fitness fanatics will like it to use it with Bluetooth and wireless headphones. It’s $149 and has a touch screen. Although the headphones that come with it don’t have a microphone, it does have a microphone recording app.

iPod Touch

The styling on new the $300 iPod touch is really good for mobile gamers.

Tablets

The panel enjoyed debating the merits of the $199 Google Nexus 7 16GB versus the $329 16GB iPad mini.

The Google Nexus is heavier, but some people like that feel. Everyone was okay with the iPad mini not having a retina display. If you have all Apple stuff, you’ll probably pick up the mini.

Google and Amazon have a very clever strategy. They sell their tablets for what it costs to make. They’re hoping people will buy apps, and they want to grow the app market. Given the choice, the panelists would choose Google’s tablet over Amazon’s Kindle. Competition is healthy and will make them all better, but with Apple’s integration it makes it hard to cut the Apple core.

Headphones

At $199 Beats headphones sound really good. They’re best when geared towards electronic hip-hop with bass heavy music. Kids and young adults want these headphones with customizable colors, designs and covers that make a fashion statement.

PS3

The new super slim PS3 $260 comes with 250GB of memory and is bundled with Uncharted 3. Sony’s new console comes out in 2013.

PS Vita

Vita can be used for so much of the PS3 stuff; there is s benefit to PS 3 this season. You can play your game on the road and it loads into the cloud.

Cameras

The Canon t3i, at $650 with 18-55 lens, is a better value than the recently released Canon t4i.

A new Nikon nexus camera has Android built-in to upload one image at a time, not a complete gallery.

TVs

At $900, Sony’s 46” Bravia TV may sound pricey. But, it’s only $14 per year to run. Any TVs that are 2 or 3 years old will be 2-3 times that much.

Computers

The new retina MacBook Pro was the winner here. If you need power for photography or video work, the panel advised going for the 15” model. If you want a lighter model, go for the MacBook Air.

Tech Gift Recommendations from the Blogger Panel

Josh Davis suggests giving the $230 Panasonic tablet to people that aren’t tech savvy .

Chris Foreman recommends Fender’s new $199 Squier Stratocaster that comes with a built-in USB port with digital audio that goes right into recording software and has a regular amp plug.

Nancy Loo likes Nike’s $149 fuel band. Wearing the band does make her work out and it syncs with her phone so she can see the numbers.

Marcus Leshock advised that you don’t give somebody something that you want. Think about what they like to do. Know what a person’s interests are and then tailor the gift.

Elliott Seranno recommends giving a gift certificate for a comic collections, using the Comixology free app.

MJ Tam gave a recommendation, but I’m skipping it here to suggest you watch the ChicagonistaLive! Holiday show. There, you’ll see five bloggers selecting gifts from Walgreens. I was excited to select health and wellness gifts for the show.

Multiple Monitors

Thanks to Jon Spangler, a partner at Linda Hudson Writing in San Francisco, for contributing this suggestion to purchase another monitor. Jon recommends the Viewsonic VG2732m-LED, “We ordered a second one this past week and they are very nice monitors (using miniDisplay Port – to – DisplayPort adapter cables ordered from Other World Computing in IL).”

If you do any writing at all – and who doesn’t – you’ll appreciate how Jon and Linda use their new monitors. Jon says, “We really cannot write, edit, or proofread effectively on a 13-inch laptop screen! :-)  I am really glad we went to 27-inch monitors. Now we can have two documents open simultaneously–or two pages of the same doc or PowerPoint presentation–complete with Track Changes accumulated over several revisions. Ditto for multiple applications and pages (web browser, word processor, source docs) while composing a press release or PPT. A 21- or 24-inch monitor just does not offer that capacity.”

~~~~~~~~~~~~~~~~~~~~

Thanks so much for reading this post! What’s on your holiday gift wish list?  Inviting you to add your recommendations in the comment section.

Disclosure: Product price and descriptions may vary. Notes taken at the November ABT event may include price or product errors. Please check manufacturer and seller sites for accurate information. Before taking a tax deduction, check with your accountant or financial planner; this post is not intended to offer professional financial advice. I received no compensation for attending the event to learn more about electronics and gifts for the holidays. I love tools and gadgets that make life and business easier, faster, richer and better!

Best Holiday Party in Chicago is SMC Chicago December 6

Looking for THE best 2012 holiday party in Chicago?

Here’s your invitation to join SMC Chicago for The SMOBILE Holiday Party, sponsored by AT&T. $10 tickets cover networking, program, food, beverages and music. Register right here or over at the SMC Chicago Holiday Party event site.

You’re invited to join Social Media Club Chicago for “The SMOBILE Holiday Party”

Event content courtesy of SMC Chicago. Disclosure: Barbara Rozgonyi is an SMC Chicago board member.

Extend your knowlege on how social, mobile, and apps are influencing businesses and everyday life experiences.

The SMOBILE Holiday party will bring together SMC Chicago’s largest community! Smobilize with old and new friends, enjoy drink specials of AT&Tini’s plus plenty of other food and beverages.

Happy Holidays from Social Media Club Chicago! We can’t wait to see you there!

Cheers!

The SMOBILE Holiday Party sponsored by AT&T
Date: Thursday, December 6, 2012
Doors Open: 5:00 pm CT
Time: 5:00 pm – 8:30 pm CT; Panel 6:00-6:30 pm
Place: AT&T
225 W. Randolph
Chicago, Illinois 60606

Panel
Rick Wion, Director of Social Media at McDonald’s Corporation @rdublife
Brian Snyder , Director Digital, Golin Harris @bsniz
Blair Klein, Executive Director – Social, Digital & Emerging Media at AT&T @bklein34
Moderator: Jeff Willinger, Director of Social Computing at Rightpoint & SMCChicago President

$10 advance Entry includes:
Appetizers & Dessert sponsored by AT&T
Plus more bites In Kind
Domino’s, Cafe Roti, Bao Wow, Cupcakes

Bar will be serving:
Beer, Wine, Water, & Mixed drinks

SMOBILE Drink Special
AT&Tini

In the spirit of Holiday Giving, we’ll be asking that you bring items to donate to the Night Ministry.

Please participate by picking an item and leaving it with our volunteers when you check in.
Donations Requested:
$5.00 Subway, Dunkin Donuts, McDonalds, Starbucks Gift Cards
$5.75 One Day CTA Pass
$10.00 Walgreens or CVS Gift Cards
$25.00 K-Mart or Target Gift Cards
Female P.J.s (with pants) sizes Med – XL
Male P.J.s Flannel Pant bottoms/Long Sleeve T-Shirts sizes Med-XL

About the Night Ministry
With an open heart and an open mind, The Night Ministry provides housing, health care and human connection to members of our community struggling with poverty or homelessness. They accept people as they are and affirm our common humanity. Through their Health Outreach Bus, Youth Outreach Van and Youth Shelter Network, they work to address the immediate physical, emotional and social needs of adults, teens, and pregnant and new moms who have nowhere else to turn.

About AT&T
AT&T’s Windows 8 devices – the Nokia 920, Nokia 820 and the HTC 8x – are the only smartphones with Rooms, which let you create invitation-only spaces where you can privately share notes, photos, calendars, and group chat with the people you choose. And when you pair live “glance-and-go” screen tile updates with AT&T’s blazing fast 4G LTE speeds in Chicago- you’re the ultimate multitasker. The Nokia phones are now available at AT&T and the HTC Windows 8x are available in California Blue or Limelight (yellow) exclusively at AT&T! Follow @ATT on Twitter and Facebook for more.

SMC Chicago Board Members
Barbara Rozgonyi @wiredprworks, Founder; Jeff Willinger @jwillie, President; Carolyn Martin @cm_socialmedia,Communications; Elly Deutch @deutche and Caleb Gardner @calebgardner

Become a Sponsor
Sponsorships begin at $500; inkind sponsorships, door prizes and professional services donations are always welcome. Contact: Carolyn Martin at cmartin@socialmediademand.com.

Image: SMC Chicago 2010 Mad Men Holiday Party with Kim Redd, Amy Ravit Korin, Allan Schoenberg, Xan Pearson and Barbara Rozgonyi.

Will you be joining us?