Category Archives : Marketing


14 Free & Low Cost Social Media Measurement Tools for Startups

This week, I’ll be leading a social media audit class at The Startup Institute. Many of the students will go on to work at startups. For startups, as well as established businesses, it makes sense to test out social media measurement tools before investing in expensive metrics you don’t need or use. Because every smart […]

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Happy St. Patrick’s Day! Looking for Leprechauns, Rainbows & Pots of Gold

May your pockets be heavy and your heart be light, May good luck pursue you each morning and night. ~Irish Blessing Happy St. Patrick’s Day!!! This post originally appeared on LinkedIn’s publisher network. Full Disclosure: I am 1/4 Irish, 1/4 Scottish and 1/2 Hungarian. Do you celebrate St. Patrick’s Day? What do you like most […]


How to Use LinkedIn to Build Your Business for Meeting & Event Pros

  Ever wished you could build your business online but didn’t think you had the tools you needed to create a presence that grabs attention and opportunities? Yes? Then, you need to check the new LinkedIn. Here’s a quick recap from a LinkedIn workshop led by me, Barbara Rozgonyi, at the MPI Chicago Area Chapter […]

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Happy International Women’s Day

Today is International Women’s Day. Each year International Women’s Day (IWD) is celebrated on March 8. The first International Women’s Day was held in 1911. Thousands of events occur to mark the economic, political and social achievements of women. Organisations, governments, charities, educational institutions, women’s groups, corporations and the media celebrate the day. Source: IWD site […]


Blog Marketing Tips PR Video

What do bloggers need to know about marketing and PR? That’s the question I answered for Zennie Abraham, producer of the Zennie62 YouTube Channel, at NMX Live in Las Vegas. Here’s the video. What marketing or PR tips would you add?   Blog Marketing and PR Tips Video And, more about Zennie. . . In […]