I’ve been looking for this number for years. So, I had to make it up. It turns out my number was low. Small Business Marketing Budget as a Percentage of Gross Revenue According to Marketing Sherpa, Small organizations, small business, spend 11% of gross revenue on marketing. I said: 5-10%. Medium organizations of 100-1000 employees […]read more
Creating community: one of the biggest missing pieces in the marketing and PR puzzle. Whenever we present our accelerated marketing plans, we always talk about creating, building and nurturing a community. In plumbing the depths of my experiences archive, I remembered this presentation I created four years ago. Dual cast to a live audience in […]read more
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