Category Archives : Marketing

How to Share the Holiday Spotlight

632 pounds. On display in Las Vegas, this outrageous orange pumpkin attracted all kinds of attention. How can you do that? One easy way is to step into the spotlight that’s already on during national holidays and special observances. If there was ever a month to promote your business, October is it. Take a look at […]



5 Ways to Market with Social Media Workshop

Mixing marketing with social media can be time-consuming, confusing and not very effective – unless you have an organized system that mixes search, marketing, social, community and planning. That’s why I developed the W-I-R-E-D system [(c) 2009-2011 Barbara Rozgonyi] for my clients, students and audiences. As I refine the next version, I’m ready to share […]

Future of Earned Media in 60 Minutes

Two minutes – that’s all 30 speakers [check out the list later in this post] got to answer one question about the future of media.  I can’t wait to hear what these visionaries have to say. That’s why I’m inviting you to register for The Future of Media: Radical Integration. Presented by Cision, the virtual event […]

Future of Media Cision

Content Marketing Grid Maps Channels to Business Goals

Coming at you in what I would say is at least 4D, a new infographic reframes content as marketing. Set on a base of KPIs, the Content Grid v2 by Eloqua and Jess3 connects content with three levels of business objectives and nine phases of prospect goals over five distribution channels and over 20 types […]

content marketing grid infographic