Category Archives : Marketing

Happy 75th Anniversary American Marketing Association

On August 18, the American Marketing Association [AMA] held a reception in Chicago to celebrate its 75th anniversary. Founded in 1937 at the University of Illinois, the AMA is  global network of over 30,000 members. As a University of Illinois at Urbana-Champaign marketing grad, I was on the guest list. Isn’t the 75th anniversary cake […]



Why Fashion Matters Even if You’re Not a Fashionista

“What you wear says who you are.” Barbara Glass For a few hours on August 24th, I got to experience what it takes to be fashionably successful. Sitting alongside fashion industry experts, I listened in as they shared career advice with students at The Illinois Institute of Art in Chicago. Here’s the fashion success panel, […]

Social Media Marketing and PR Client Collection

“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did.” Mark Twain August is my company’s anniversary month. A little over twenty years ago, I decided to trade in my national sales manager corporate title to become a pioneering mompreneur. At that time, my goal […]