Category Archives : Marketing


IMEX America Networking Tips: Get Connected to #IMEX14 Wherever You Are

  With over 10,000 attendees, three days of programming, Smart Monday, appointments, meetings and events, is networking at IMEX overwhelming or is IMEX a can’t miss networking event? Take a look at the 2013 IMEX America stats. You’ll get more out of the conference when you focus of one of IMEX’s biggest benefits: making connections […]

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Must Have Marketing Resources for Corporate Meeting Planner Pros

Thanks to NAMIC for the opportunity to present this program at its Communications and Marketing Workshop in St. Louis – and for taking my back to my corporate roots. When I left the corporate world to found CoryWest Media, I was a national sales trainer for Blue Cross and Blue Shield insurance agents. Before that […]


Ello Ello? Is Anybody Out There?

Another social media network? Yes, this one’s called Ello. So far the reviews are mixed, some saying goodbye before getting to know ello. Thanks to Gary Zidek of WDCB radio for asking me for my take. Shout out to Xan Pearson for sending me an invite in time for me to review Ello before my […]

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How to Maximize Your Event Marketing ROI with Social Media Workshop

Are you interested in how to better market your seminars, conferences and online programs to get more “folks in seats” and “eyes on your screens?” Then, you’re invited to join me at Clemson University’s  Annual Conference on How to Use Social, Mobile & Internet Marketing to Get More Registrations here in Chicago on August 24-26 at the Courtyard by Marriott-Magnificent Mile  at 165 […]


Marketing to Millennials Better Be Mobile

In a new study, Experian Marketing services reveals the latest demographic trends about Millennials, the most diverse, informed and connected generation in the United States. Read more marketing to Millennials insights. “While the rest of adults see smartphones and the Internet as revolutionary, for Millennials, they’re just part of the natural order of things. As such, they […]

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