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Category: Marketing Blog

Brightest PR Beacons: Who’s Burning Through the Fog?

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It’s Monday. I’m home from BlogHer. I miss San Francisco. I listened to fascinating stories. I talked too much. I lost my voice. I didn’t sleep there. I slept here until 10 this morning. I am not back on central standard time. I did upload some images. Here is one, taken in Union Square.

And, I’m in a mild state of shock.

On Friday, my blog was named to  Alltop’s PR list. What’s 14 x 3? Oh yeah, it’s 42. That’s how many PR blogs Alltop lists today.

On Saturday, I made it into the AdAge150, coming in at 467.

And on Sunday, I came in at number 32 on a world’s top 50 PR blog list.

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This is all well and good and I am pleased as punch, if only to prove that what the heck? I guess I do know what I’m doing. . . and yet, I silently wonder:

Am I good enough?

Who am I to be at the top?

What do these rankings really mean?

And, in the end, what does it matter?

Today what matters is that my clients get the attention they deserve, my family gets some kind of attention from me – at least a hug or kiss or two, the bird feeder is on full, the cat can find her catnip cigar and I’m on time for the finance committee meeting at church tonight.

You betcha, I’ll list these rankings. But, I won’t pose as a world-ranked PR guru. Because, really I’m not- yet, anyway.

I am a person who helps people tell their stories.

One of my most gratifying moments came near the end of BlogHer. Someone found me and asked me to help a young woman conquer her public speaking fears. Although she was comfortable speaking to thousands from a stage as protestor, she was petrified of talking about business to a small group of supportive local business owners. Security stopped by to ask us to leave – twice. The party was almost over. But our conversation was too important to end our discussion.

Being comfortable delivering your message to the intended audience is a huge roadblock: I hope I helped her move it and I hope that everyone who stops by here is somehow inspired to be who they want to be and then talk about who you are to the people who want or need to listen.

And, I really, really want to congratulate all the other PR bloggers on all the lists for being the brightest PR beacons that burn through the fog.

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BlogHer08 Buzz | Widget Tunes You In

Just added Wired PR Works to the cool BlogHer Buzz widget.
What I love about this widget . . .
- multi-purpose with tabs for people, news, agenda and help
- easy to add your listing with an image and link to blog, twitter, Facebook, etc.
- built-in viral capacity, click to tell a friends
- codes for a variety of blog platforms


July Events: BlogHer ’08 Reach! in San Francisco

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Welcome to July! Where will your adventures take you this month?

Going on vacation, to the fireworks, to a parade, to the beach, to a conference?

Will I see you at BlogHer ’08 in San Francisco? Check out the list of BlogHer ’08 attendees.

I had so much fun volunteering as live blogger and microphone wrangler at BlogHer ’07 here in Chicago, I decided to take the trip to San Francisco to be part of BlogHer ’08.

Can’t make it to San Francisco? Attend BlogHer ’08 in Second Life.

This morning, I was thrilled to discover my BlogHer ’07 experience mentioned in this article about how the power users of the Internet are forging a new women’s movement online. Written by Elisa Camahort, Jory Des Jardins and Lisa Stone, the article appeared in the O’Reilly Networks’ Women in Technology series.

Here’s a clip . . .

We women use technology, and our beloved computers and mobile devices, to improve all aspects of our lives. That’s why even savvy non-technical companies (such as BlogHer advertisers Kraft, Dove, Gerber, and Uncle Ben’s) are reaching out to bloggers across topics as varied as food, health, politics and business. Even those of us who are moms do more than parent. This isn’t news but, according to our community, it is a novel approach:

“For the first time in my life, it was okay to be completely me at a conference: a woman, a mother of three, an entrepreneur, a writer, and a blogger,” said Barbara Rozgonyi, BlogHer ’07 attendee

While I knew the article was coming, I didn’t find it until today. Are you a mom or a dad? How does technology fit into your parenting life?

Measuring Blog Influence | PR Friendly Index Ranking System

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How influential is your blog?

If you’re a PR blogger and you’re on the PR Friendly Index, Brendan Cooper will tell you. This week, Brendan announced the latest top 100 PR blog rankings.

How did wiredPRworks come in?

Up 15 points from our November 2007 PR Friendly Index blog ranking at 61 to number 46.

While it’s cool to know that number, here’s what’s more intriguing for me: Brendan’s methodology. Ranking each blog on seven different scales, Brendan comes up with an index that not only ranks the group, but also measures how each performs in detail with a colored bar chart.

To analyze the latest index, Brendan used these tools:

Technorati Authority – blogs (not links) linking to a site in the last six months

Technorati Inlinks – links coming into a site according to Technorati

Yahoo Inlinks – links coming into a site, not including links within that site, according to Yahoo Site Explorer

Google Hits – search hits according to Google web search

Google Blog Hits – search hits according to Google Blog Search

Google Blog Hits over the past Month – search hits over the past month according to Google Blog Search. This is given more weighting than other metrics to promote blogs with recent online activity.

IceRocket – recent posts that link to a site according to IceRocket

Here’s a look at our PR Friendly Index ranking:

prfriendlyindexJune2008

What tools do you use to measure site influence – or does it matter?

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Freshly Hatched: 13 CPCs-Community Publishing Centers [aka blogs]

The last time I tried this, no one showed up.

After sending out hundred of postcards and press releases about a “how to blog workshop” in March, the date came and went and nobody came. Thanks to Kathy Doyle and The Academy for Non-Profit Excellence, I got assigned to create and teach the “Reboot Your Marketing: A DIY Blog Workshop.”

Knowing that 13 people wanted to learn more about blogging encouraged me to teach the course I planned to deliver, but hadn’t yet.

Taking my presentation assistant with me [AKA a college student home for the summer], I walked in twenty minutes early to find a group of students ready to learn. As they arrived one by one, I got to know them and they got to know me.

There is a reason I study, practice, test and report: I love to teach other people how to be better communicators. And, teaching them teaches me what people really need to know. I also find out what I don’t know, which is, uh, a lot.

Lessons My Students Taught Me

1. the term “blog” has no universal, clear definition – so make up your own and drop the “blog” What’s yours?

2. adapting to new technology is paced by the user: some race, some stroll – it’s all good

3. presenting a creative work plan for a new communication channel will work better than saying, “Hey, I want to be a blogger!” to your board or management group

4. blogs look better than sites

5. updating a website is a project they’re all working on, many constantly

6. finding cool sites to visit before class is a very, very good thing

7. you really can launch a blog in 5 minutes or less

8. there is a glow of accomplishment when the whole room celebrates hatching together

9. everyone has more stories to tell than they think they do

10. non-profits can sell ad space on their blogs

11. the people in the room are the change agents ready to take on the world

12. offering a link in return for a review works: they get publicity and another place to be found online and their enthusiasm encourages others

And what they learned in class . . .

“Absolutely a great course! Moving the computer illiterate into the world of blogging seamlessly. Loved all the online resources!” Karyn Fortin, Special Olympics Illinois, Splash 08

“Quick overview of blogging and benefits.” Lori Peterson, Director of Marketing, Quidlibet

“This is now and this is a step by step on how to move forward.” Barb Koslow, Koslow Cycle [my bike shop!] and Wheelworld

“Lost? Blah-blah? Blogs? Catch the wave!” Albert Waszok, Camerata Chicago, Standing Musicians

“Absolutely invaluable, inspiring and demystifying, too!”

“Excellent step by step instruction on how to launch a blog.”

“Great start to a new world of technology that actually helps a non-profit move to the 21st century.”

For me, one of the keys to a successful presentation is asking what people want to know more about. What do you need to know about blogging, marketing or ?

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