The call was set for 10. We had a list of questions for them. But, before we could interview them, they wanted to interview us.

Thanks to Mark and Robert for taking time [almost an hour] to talk to Jeff Willinger and me about their take on social media. During our interview, Mark and Robert share stories about international entrepreneur successes, how they use social media and what they’ll cover when they speak to Social Media Club Chicago.

If you’re in ...]]>

The call was set for 10. We had a list of questions for them. But, before we could interview them, they wanted to interview us.

Thanks to Mark and Robert for taking time [almost an hour] to talk to Jeff Willinger and me about their take on social media. During our interview, Mark and Robert share stories about international entrepreneur successes, how they use social media and what they’ll cover when they speak to Social Media Club Chicago.

If you’re in Chicago, you’re invited to join us for our live Social Media Club Chicago Meets Mark Victor Hansen and Robert Allen conversation on September 23 at the Doubletree Hotel.

Bestselling authors Mark Victor Hansen and Robert G. Allen are back following their mega-hit The One Minute Millionaire with new strategies to generate cash quickly. In their new book, Cash in a Flash, two of the most successful entrepreneurs in the country show readers how to use the skills and resources they already have to generate permanent and recurring streams of income—all in 90 days or less. Mark Victor Hansen is the co-creator of the Chicken Soup for the Soul series. Robert G. Allen is the author of three New York Times bestselling personal finance books, including Creating Wealth and Multiple Streams of Income.

What would you ask Mark and Robert about social media, entrepreneurship or publishing?

Phenomenal is the only word that describes the networking.

Want to follow the Teleseminar Secrets ...]]> On March 6 and 7, I attended Alex Mandossian’s Teleseminar Secrets Reunion  – check out my album on flickr. I didn’t tweet much or live blog at all. Why? Alex is a fantastic speaker and one who deserves complete attention. So, I went back to taking notes the old-fashioned way: in a spiral notebook. It’s more liberating and I got much more out of the content.

Phenomenal is the only word that describes the networking.

Want to follow the Teleseminar Secrets folks on twitter? Check out Mari Smith’s TSS reunion twitter directory and Pat and Lorna’s spectacular list of Teleseminarians on twitter and their websites.

Teleseminar Secrets Reunion 2009 Review

Here’s what I liked most about the day and a half program and what I’d like to suggest you test at your events.

• Limit attendance to 150 for a group that is intimate, yet big enough to explore.
• Give people a networking guide. In this case, who are you, why are you here and who is your best prospect. This way, everyone’s sorting for the same information.
• Set expectations and go over the rules of the game up front. Alex set the tone by requesting that everyone listen to an audio guide before we got to the conference. I downloaded the file and started to listen to it on my flight. It starts out with some high-energy, groovy music. So, I turned it up. About three seconds later, the flight attendant came by and said “You’re not plugged in.” Oops . . . while the incident did make the people around me laugh, it was embarrassing. Never say I don’t know how to get attention.
• “Pack My Bag” moments – Alex tested this out for the first time. Here’s how it works: anytime you feel like you’ve gotten enough value and you could go home, it’s a pack my bag moment. You stand up, say “I’m packing my bags.” and tell the group your moment.
• Chart out your life’s defining events – what was your life like at the time: lousy, ho-hum or great? Alex went back 20 years. Why not chart out your life over the next 20 years and see what you’d like to accomplish?
• Reach higher achievement by following 12 principles that make good entrepreneurs great. The top 3 for me:

1. Focus on improving, not just inventing.
2. Focus on relationships, not just transactions.
3. Focus on a positive no thanks, not just a yes.

Were you at the Teleseminar Secrets Reunion? What was your biggest takeaway?

So, what does it take to get people to open your email? Is there a formula you can use to up your open rates? What can you learn from your email marketing about how your community and the media will respond to your message?

MarketingSherpa analyzed a year’s worth of their email open rates and came up with four takeaways. Open access ...]]> If you publish an email newsletter, you know that writing a compelling subject line is often the hardest part.

So, what does it take to get people to open your email? Is there a formula you can use to up your open rates? What can you learn from your email marketing about how your community and the media will respond to your message?

MarketingSherpa analyzed a year’s worth of their email open rates and came up with four takeaways. Open access to the article runs through December 2.

MarketingSherpa’s Newsletter Subject Line Guide 

Takeaway #1. Begin with value: Best Time, Simple Email

Takeaway #2. Find the right ‘trigger words’ within 41 spaces

Takeaway #3. Watch the hard sell, offer value instead

Takeaway #4. Hot brands work – mention Facebook, Wikipedia

Top Seven Email Subject Lines Based On Open Rates

Taking the MarketingSherpa lead, we went back and found our top seven 2008 email subject lines, based on the percentage of open rates.

What do they have in common? All are short. Starting with PR Tips or a personalized subject line with a first name merge field bumped up open rates. “Trigger words” appear to be community, social media, branding and rock star. Talking about value works; a soft-sell p.s. sums up the benefits with a relevant call to action at the end of the main message. 

PR Tips | 20 Ways to Use LinkedIn as a PR Platform

Community PR : Keys to Creating Relationships

Getting Mini-Carded: Shrink for Big Impact

PR Tips | Making Sense of Social Media

PR Tips | Branding: It’s in Your DNA

To Firstname: Do you Look Like You?

To Firstname: What Kind of Rock Star Are You?

Want to read our email newsletters? Visit Wired PR Works’ email newsletter archive.

Share It

What’s your top email newsletter subject line? Why do you think so many subscribers opened it?

Why? I have no explanation except: I liked the title.

Now, I love the story. Kung Fu Panda rocks.

Here’s why . . .

Tagline: Prepare for awesomeness.

Plot: Po the Panda is the laziest animals in all of the Valley of Peace, but unwittingly becomes the chosen one when enemies threaten their way of life

Source: IMDB Kung Fu Panda

Get the Kung Fu Panda Facebook widget.

Maybe you’re ...]]> I insisted we see it in Imax. We paid $5 extra a seat.

Why? I have no explanation except: I liked the title.

Now, I love the story. Kung Fu Panda rocks.

Here’s why . . .

Tagline: Prepare for awesomeness.

Plot: Po the Panda is the laziest animals in all of the Valley of Peace, but unwittingly becomes the chosen one when enemies threaten their way of life

Source: IMDB Kung Fu Panda

Get the Kung Fu Panda Facebook widget.

Maybe you’re like Po.

You have a dream that seems absolutely far-fetched and unattainable. Unless, that is you sit on some firecrackers that shoot you into a new place. A place where the competition is tough, trained and not happy to see you being mentioned as a contender. Yet, a master sees your potential and trains you to make some moves that . . . well, you have to see the movie.

While being in my mastermind group doesn’t require suiting up or studying marshal arts, it does require an interest in making money online. I can’t give away all the details of what I learned at our meeting over the weekend, but I can give you a few highlights. . .

• Cross-pollinate and mix in masters from other disciplines

• If people aren’t searching for you, go find them. Join a group and become their expert.

• Set up a Squidoo page.

• Submit articles with an email opt-in in the bio box.

• Don’t sell the tool or the service – sell the results.

• Outsource execution – not expertise.

• Write a book using Dragon Naturally speaking.

• Appear in local searches with a P.O. Box in the town you want to do business in.

• Subscribe to the Official Google Webmaster Central blog.

• Allow your butt to get kicked, in my case 2,110 miles.

How about you? How are you like Kung Fu Panda?

Get instruction from a marketing/PR master-mind.

But, I can share my review and takeaways and you can listen to The System Seminar Internet Marketing interviews for free [affiliate link].

Start With Stories

Ken McCarthy, The System Seminar’s founder, opened the meeting with an invitation: take seven minutes and share a success story. In all, 22 people took the microphone to talk about what ...]]> I’m a member. You’re probably not. So, I can’t share all the details with you about what I learned at The System Club’s annual members-only meeting.

But, I can share my review and takeaways and you can listen to The System Seminar Internet Marketing interviews for free [affiliate link].

Start With Stories

Ken McCarthy, The System Seminar’s founder, opened the meeting with an invitation: take seven minutes and share a success story. In all, 22 people took the microphone to talk about what they’re working on. Beginners held up threads of ideas. Accomplished marketers demonstrated the power of persistence. I talked about how we need to teach others what we know, which is – as you know – what we do here. What do you need to know more about?

Help Out Weird People Like You

An amusing speaker, Howie Jacobson, PhD author of AdWords for Dummies, said his gift is to be easily annoyed at repetitive tasks. When challenged with a problem, he suggests you see if it’s an opportunity to develop a solution to help other people. If you’re annoyed when you experience a weird or unusual situation, other people probably have the same problem. Search for SEO answers at Howie’s blog, Juggling AdWords for Fun and Profit.

Aim Low Get High

Martin Atkins, author of Tour Smart: And Break the Band presented on how to market music. An interesting choice for a speaker, Martin’s presentation was lively, edgy, entertaining and incredibly relevant. A few highlights . . . [hint: works better if you read in an English accent]

• The old model is DEAD build a new one: Radiohead gave away their music. If Radiohead can give away their album, what’s yours worth?
• Stop blaming anyone for anything. Everything is YOUR responsibility.
• Forget New York City and LA, move to Boise
• Focus your efforts on the line east of the Mississippi
• Pour gasoline on the sparks that exist wherever they are, not where you think they should be.
• It is no longer about selling 100 CDs to 1000 people, its about selling ten items to 100 people.
• You must have more than one t-shirt design. The question is not: would you like to buy a t-shirt? The question has to be: which one of these shirts are you going to buy?
• Always do more than any sane person would to make your show, your music, your career, succeed. Way more.
• Make cool stuff [word substitution for sh__]

At the end of his presentation, Martin tossed out blueberry muffins. What could you toss out that people would want to catch?

Where’s Your Video?

Len Naylor, of Screen Cast Profits closed the program by taking us back to the early days. Zooming into video’s on demand future, Len recommended many cool tools including SproutBuilder and Mogulus.

Add Your System Coverage Link

Did you live blog or write a review? Share your link in the comment section. Thanks to Kim Dushinski of Mobile Marketing Profits , who sent me a message on twitter while I was talking. Follow me on twitter @wiredprworks.

Technorati Tags: System Seminar,AdWords,Music Marketing,Internet Marketing,Marketing Online,Mobile Marketing,Barbara Rozgonyi,Wired PR Works

Speaker David Bullock: www.davidbullock.com on START Selling: Business Development Action Plan

About the SOBCon08 notes series . . .

On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify and comment. I will share notes from each session along with how I’m using the knowledge to improve my reader/customer experience. David recently posted his SOBCon08 business and blogging insights.

David Bullock is president and ...]]>

Speaker David Bullock: www.davidbullock.com on START Selling: Business Development Action Plan

About the SOBCon08 notes series . . .

On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify and comment. I will share notes from each session along with how I’m using the knowledge to improve my reader/customer experience. David recently posted his SOBCon08 business and blogging insights.

David Bullock is president and owner of White Bullock Gorup, a business development firm. David is certified by Dr. James Kowalick as a TRIZ/Taguchi Ad Optimization Specialist and is the only individual in the world to hold this certification. In 2006, David published the first of his books and DVDs teaching his innovative marketing method. He was recently featured in Black Enterprise in a article on data mining.

~~~~~~~~~~~~~~~~~~~~~~~

David says this content comes from a presentation he was asked to make to college kids: what can you tell them now that they’ll need to know in 10 years?

He will attempt to compress the two hour talk into fifteen minutes. David’s background is in mechanical engineering; he’s developed process systems for major manufacturers and organizations.

It’s cool to be a geek now. What you want to do is get into a position where you create a system that makes money once. And then you do it over and over again.

Whole empires have been built on the written word, you just have to figure out how to repeat it.

What you have now is text and images, your goal is to take your content so that someone can consume it and you can moneytize it so that once you make money you can do it over and over again as part of a system.

No money will move until the communication line is in place. It’s better to get less people, but the right people, than to get more people and no money.

Business Systems Engineering

• customer acquisition
• market/competition analysis
• promotional
• traffic generation
• customer retention
• product delivery
• product creation
• customer feedback
• tracking and testing

There are 16 levels of tracking, Google analytics only covers the first four. You can look over the shoulder of your client without being there with some of them.

START formula

Strategy – overall story, what are you trying to do? How does your story match up with the story of your marketplace? Your content is the bridge between the two. They’re where they are, and your content gets them someplace. Give things away for free when it makes sense. Study the 20 master plots – there are 20 stories that people are always in: quest, conflict, adventure, forbidden love, etc. When you know the story, there’s nothing else to do but tell it. Everyone wants to live vicariously and they want to live as someone else.

Tactics – next step, you got this story and I got this market. Blogging might not be the best way to get to your folks. Having a market versus having a concept are two different things. It’s easy to get 5-10,000 people to the site and nobody does what you want them to do. Maybe you’re doing something that doesn’t make any sense. What do you have to do? Who do you have to hire?

Action – now you have to do something, put something out there in the marketplace and see if it works.

Result – at the end of the day, you have to know what you’re trying to get – is it an opt-in? You have to get the same thing over and over again. Are you getting the opt-in or the sale? “Almost got that one,” does not help to pay any bills. The online marketplace is the only place where you can see everything and track every action.

Tracking – increased a client’s traffic by over 250%, used a tool called www.crazyegg.com , if you can’t track, you can’t test. Click Density is another tool. Transaction velocity [David coined this term] is what you’re looking for. All you have to do is pay attention, don’t be afraid to do send pay-per-click campaigns to a blog post. A blog post that works is evergreen.

Steps to Creating Your Business Process Map

Use Dragon Naturally speaking to write blog posts.

1. Speak/write the process 

2. Determine the outcome of every step

3. Set the sequence

4. Do the process

5. Refine the process – if you have someone else doing this, then they find holes

6. Rinse.Repeat.

Tools for Charting Your Business Process

Map out a flow chart that automates your business so that you can hand off projects.

1. Yellow pad

2. www.simpleflowchart.com

3. www.gliffy.com

4. www.flowchart.com

5. Excel’s drawing functions

You want to free yourself up to create that stuff that people really want. Thinking is what people buy.

Your Major Marketing Channels

1. Your Customers – ask them to get you more business, it’s easy for you to send them an email

2. Your List – capture the name so you can do anything with it

3. Your Identity – use and build your identity, take the time to nurture and protect your reputation – what is written is true, whatever is spoken is true.

4. Your Successes – have to let people know what you’ve done, have to spark your own PR campaign, get it out of your head and get people coming towards you.

5. Internet – nothing but a media – it’s links and pages, that’s all it is.

6. Offline – connect with fewer people and get more things done. Whoever can cover all media channels right now, you will own your space. Do yours and own yours. Don’t think that because you’re a blogger, you have to abandon everything up to that point.

What are they saying 

about you

about your service

about your results

Are you going through it over it? 

Questions

Testimonials: Use them, make sure you cover the full range of ways people can get a hold of you: email, video. Are they credible?

Comment from the audience: Book proposal guidelines for authors really help you find out what’s special about you and what helps you develop your platform.

Reflection and Implementation

Wow! David really compressed a complete business guide into a small space. His START formula lays it all out into steps, beginning with writing your story. First, you have to choose a master plot, such as “the quest:”

The quest is the “search for a person, place or thing, tangible or
intangible.”  Specifically, the main character is looking for that
certain something that they expect or hope will change their life.

Source

For a creative writer, saying the same thing over and over again sounds, well too simple and boring. Let’s face it: if you say it once, why say it again? And yet, that’s how many of the public speakers I know become successful: they tell the same stories over and over again. Why? Because that’s what people want and that’s what works. The best copy writers use a formula to craft top-performing sales letters. Once you develop a memorable story, people will tell it, for you, over and over again.  What’s yours?

Technorati Tags: Business Development,Blog Marketing,David Bullock,SOBCon08,Barbara Rozgonyi,Wired PR Works

There was a time – two years ago – when I was so swayed by the promises and offers I couldn’t wait to get to one. My friend, Jenny, can testify that I was star-struck when I saw the big gurus. Actually, it was quite comical.

After that, I went ...]]> It’s seminar season. Isn’t it always? You’re being invited to all kinds of places to learn from experts about how to make “it.” What seminars are your going to in 2008?

There was a time – two years ago – when I was so swayed by the promises and offers I couldn’t wait to get to one. My friend, Jenny, can testify that I was star-struck when I saw the big gurus. Actually, it was quite comical.

After that, I went to a few more big seminars. You quickly learn who’s serious, who cares about you and who wants to make money – not for you, but for them.

Last May, I attended Ken McCarthy’s The System Seminar [afflilate link] and knew I’d found a seminar I can confidently recommend.

I’ll be at The System Seminar, May 30-June 1, and would like to help you get to Chicago.

When you register for the The System Seminar via my affiliate link, I’ll share my 30% commission with you.

If you’re one of the first eight people to register as part of my group, I’ll give you a check that’s equivalent to a 15% discount. After you register, email me to confirm your attendance and I’ll send you the link to listen to my virtual PR event featuring eight million dollar PR pros, “Ultimate PR Secrets.”

Questions about whether this is the right seminar for you? Call me at 630.942.9542 or read my 2007 review: The System Seminar Ultimate Internet Marketing Education and Networking.

Why I Recommend The System Seminar

1. You get all kinds of tested and proven experience when you register for the pre-system seminar- a free program designed to give you a head start before you get to the event. Even if you don’t attend, you’ll enrich your knowledge with these resources. Here’s how Ken describes the program:

It’s a comprehensive A-to-Z training in all the skills you need in order to build a successful online business.

Internet marketing is a set of skills:

• market research and niche finding
• product development
• targeted traffic generation
• list building and list management
• conversion strategies
• monetization strategies
• infrastructure and customer service

Some of these things are glamorous.

Some of them are not.

Your success is going to be determined not by how many how many expensive “new” programs you buy, but how thoroughly you learn the foundations of the business and act on what you learn.

2. Ken McCarthy recruits a faculty of teachers who don’t pitch from the platform, yet most offer ways to expand your knowledge with ongoing courses. Take a look at the 2008 faculty.

Christina Hills: Email Marketing
Lloyd Irvin: Advanced Info Marketing
Howie Jacobson: Google AdWords
Cindy Kappler: Beginners track
Tom Leung: Google executive
Glenn Livingston: Finding the perfect niche
James Martell: Affiliate marketing mastery
Colin McDougall: Expert ‘Social Marketing’
Robert Middleton: How to sell consulting
Christian Mikelsen: Create a lucrative coaching program
Richard Mouser: Tracking & testing
Lon Naylor: Internet Video
Sharon Odom: The business of lead generation
Ed O’Keefe: How to sell services, Big profits in licensing
Timothy Seward: Google analytics
Colin Wiebe: New SEO strategies

3. Networking: yep, you know this one. But do you know who you’ll be talking to and how easy they are to access? Imagine asking any of the speakers anything. While talking to the speakers was worthwhile, the best conversations happened with people who were willing to share their secrets of what works and doesn’t. Many of these conversations were more like encouragement sessions – “if I can do it, so can you.”

As a member of The System Club, I count on Ken to connect me – and my clients – to what works in Internet marketing.
Can’t get to Chicago, but still want to listen in on what the presenters will talk about? Get access to The System Seminar Interview Series.

Thinking about going? The early-bird price of $2295 [you get a $344.25 check back when you register through www.systemseminarchicago.com] expires on April 30. On May 1, the price goes up to $2495 [you get a $374.25 check back when you register through www.systemseminarchicago.com].

Update 06.01.08

At the time I wrote this entry, my System registration was confirmed. Then, I found out I had a chance to take a trip, but it was the same time as the System. So, I changed my System reservation to the first day, May 31, only. Yesterday, I reconnected with my System friends, heard some great speakers and had lunch and dinner with some amazing people. If you’re at the System and you’re reading this, feel free to comment on what you’re learning and who you’re meeting.

Technorati Tags: The System Seminar,Internet Marketing,Google ADWords,social marketing,consulting,seo,Barbara Rozgonyi,Wired PR Works

An informal, loosely-structure network, the group meets for a few hours on a weekend morning. This month I didn’t think I had time to make it to the meeting.

But I did. I needed to ask a question: How do I ...]]> Every month or so, I meet with a group of people all interested in one thing: growing their business on the Internet. Well, make that two things: the other, as important, is balancing life so it’s enjoyable, livable and rewarding.

An informal, loosely-structure network, the group meets for a few hours on a weekend morning. This month I didn’t think I had time to make it to the meeting.

But I did. I needed to ask a question: How do I make the most of all of my experience and content? Being blessed with some creative open space after a few major projects, I want to make the most of a lightly booked calendar.

Here’s what the group came up with for me – I’m sharing the ideas in the hopes that you’ll benefit, too.

Focus: Where is Your Lens?

First find a niche – okay, I know you’ve heard that before. Now ask yourself the question: What is my niche – exactly? That’s where I get stuck. I love almost everybody. So, I have to keep asking more questions. If I’m not clear, you’re not clear.

Who do you like to work with? Why? Who wants or need your service?

Now is the time to be really honest and sincere. That’s hard for me. Because one of my core values is diversity, I love having lots of different types of projects to work on. But, the more I spread out, the more I dilute who I am.

In our discussion, I thought of at least two markets I like working with and have had success with. After surfing to see who’s serving their integrated marketing/PR needs the way I would, I came up with the answer I was looking for: no one. So. matching my expertise with an under-served market makes sense. My next step is to contact the industry associations and tell them that I want to test and develop something based on their group’s needs. Once I build it out, I can move on to another industry or stay there and deepen my reach. How do you find your focus?

Intuition: Will You Be Bitten or Smitten?

Next tip: Follow your intuition and listen to your gut!

Turns out another mastermind member was also recruited for the same client projects as me. We handled the request differently.

He spent an hour on the phone, listened to his gut, called back, tested the offer and then said no. Although I got some of the same early reads as my friend, I ignored them and spent almost two days checking out the opportunity. In comparing notes, we both made the same first move – asking for money.

In his case, that ended the process. In my case, I retracted and withdrew the boundaries. Next time I’ll spend more time listening to my inner voice and ask myself, “What would you advise a friend or a client to do?”

The good news is that I ramped up my consulting contract so that it’s ready to go. And, I did send the prospect recommendations in a format I created to be used over and over again. Every time I think I “fail” like this, I analyze what I could do better next time and what I learned.

One last piece of experience my friend shared: When you don’t listen to your intuition and you take on a project you’re not sure about, it comes back to bite you in the butt. Did I ever tell you about the time a client threw his check for my company at me? That was one instance where I sensed from the outset that their company was not a good fit for ours. How do you know when to trust your intuition?

Repeat: Can You See the Pattern Here?

Once you find the winning formula, keep going.

And, it doesn’t have to be the one you cook up in your lab. It can be someone else’s that you reformulate to fit your product or process.

Don’t repeat the same nonsense. I’m so guilty of this one, but I’m getting better. There’s a careful balance between giving up too early and sticking with someone or something that will never, ever work. A dead giveaway?

You’re trying sell something YOU know people should have, but it’s not something they want. Let’s take PR. I know what a great PR campaign can do for you. And, I also know it’s easy to get into with a low investment and a low risk rate. But why do you care? As one of my mastermind friends told me, “Until I was ready to learn about PR and what it could do for my business, I didn’t seek it out or pay any attention to even testing what publicity could do for me.”

She suggested I come up with some new name or brand beyond PR so that it sounds more like something people have to have – now. She also told me that when she heard one of the top online PR gurus speak, she didn’t get how the approach/product would help her business. How loooooooooooooooooooong does the learning curve need to be? Not long: super short or 10 seconds or less is best. Finding a way to package what you have so it’s easy to get right away sounds tricky. How would you do that?

Technorati Tags: mastermind,internet marketing,find a niche,intuition,Barbara Rozgonyi,Wired PR Works

Set to be released in a few weeks, a new book about online marketing heroes follows a simple, yet highly-successful format: gather a group of experts, talk to them and publish a book. To get an inside look, download Steve Rubel’s Online Marketing Heroes chapter.

Allowing Steve to promote the book on his blog, Micro Persuasion, with a giveaway chapter download is great publicity – that’s how I found out about it.

What I’m confused about is why people who aren’t in ...]]>

Set to be released in a few weeks, a new book about online marketing heroes follows a simple, yet highly-successful format: gather a group of experts, talk to them and publish a book. To get an inside look, download Steve Rubel’s Online Marketing Heroes chapter.

Allowing Steve to promote the book on his blog, Micro Persuasion, with a giveaway chapter download is great publicity – that’s how I found out about it.

What I’m confused about is why people who aren’t in the book are in the promos.

Online Marketing Heroes’ Amazon page lists these interviewees and links: Armand Morin, Brad Fallon, Brett Tabke, Carl Galletti, David Rosenblatt, and Derek Gehl. Yet, these online marketers don’t show up in the table of contents.

25 Online Marketing Heroes in the Book

Tamara Adlin of Aldin, Inc

Chris Baggott of Compendium Software

Ron Belanger of Yahoo!

Patrick Duparcq of Kellogg School of Management, Northwestern University

Liana Evans of KeyRelevance

David Fischer of Google

Lauren Freedman of the e-tailing group

Jeffrey Glueck of Travelocity

Jordan Gold of Freedom

Greg Hartnett of Best of the Web, Hotel Hotline

Jacob Hawkins of Overstock.com

Joan Holman of Joan Holman Productions

Greg Jarboe of SEO-PR

Kevin Lee of Didit

Heather Lloyd-Martin of SuccessWorks

Brian Lusk of Southwest Airlines

Perry Marshall of Perry S. Marshall & Associates

Paul O’Brien of Zvents

Lee Odden of TopRank Online Marketing

Mark Oldani of Circuit City Direct

Steve Rubel of Edelman

Ed Shull of NetResults

Phil Terry of Creative Good

Eric Ward of Link Marketing Consultant

Jill Whalen of High Rankings

Who’s Missing From Your List?

Who decides who’s in and who’s out? What, in your opinion, does it take to be an online marketing hero? Money, book sales, list size, products, readership, influence?

Technorati Tags: Online Marketing,Book Publicity,Barbara Rozgonyi,Wired PR Works

Comments as follows on selected ads – topic picks in italics:

Dell as the computers crashed – I can’t remember life without a computer. I mean, wasn’t there one in the house when I was born? [1990 - first home computer acquisition, 1992 first project completed and submitted via bulletin board modem, first site up in 1996]

MacBook Air – familiar, but always impressive

Audi ...]]> We fueled this year’s teen review panel on Doritos, Cheetos, chocolate and all you can drink A&W root beer.

Comments as follows on selected ads – topic picks in italics:

Dell as the computers crashed – I can’t remember life without a computer. I mean, wasn’t there one in the house when I was born? [1990 - first home computer acquisition, 1992 first project completed and submitted via bulletin board modem, first site up in 1996]

MacBook Air – familiar, but always impressive

Audi – amazing car, like the Godfather twist

Bridgestone squirrel – love the animal reaction

Pepsi with Justin Timberlake – where’s he going?

Budweiser Clydesdale in training – cheers all around for this one with a quick backstep to remember how the Clydesdales seemed to pose for pictures when we saw them at Sea World last summer

Underarmour – too dominating and overpowering, but we love to wear their socks

Dell – guy carrying laptop – why are they spanking him? Cool that girl kissed him, though.

Budlight cheese – kind of funny and clever – why don’t girls want guys to bring beer?

Doritos with singer – who is she? Song’s okay, but probably won’t wind up on their iPods

Garmin – love the music, editing, Paris background and Napoleon [not Dynamite] character

Planters – she’s weird, why do people like her – oh, she smells like cashews! Hey, do we have any?

Doritos Nacho Cheese – that’s kind of cold, what a goofy mouse suit – hey got any left?

Sobe – absolutely love the lizards dancing to Thriller, but isn’t one of them kind of fat? One’s wearing grills!

Vitamin Water – what was that about?!?! Shaq as a jockey?

Tide to Go – giggles all around

Coca-Cola balloons – yeah, Charlie Brown wins!

etrade baby – cute, but why did he throw up?

etrade no baby – hey, where’s the baby?

Classic Coke – who are those guys?

G2 – looks like Kota – a thirsty puppy cousin who loves to run and could use some puppy Gatorade

Amp Energy – totally gross, we don’t wanna drink it

Overall winner goes to Budweiser – thanks to Bud for making it easy for bloggers to copy and post their ads. Not surprising since I met their social media guru guy at BlogWorld – great job!

Watch the 2008 Super Bowl ad lineup on MySpace. Super Bowl Ads has 70,407 friends on MySpace at posting time.Read our 2007 Super Bowl ad review.Contact Barbara about advertising, a creative project or a speaking opportunity.

Which ads did you like – or not?

02.04.08 Update: Super Bowl 2008 Ad Ratings Around the Web
Information Week grades each ad

Celebrity Newspot picks out weakest, lamest and funniest

Ad Rants reports that our top pick matched USA Today’s Super Bowl Top Ad Meter Score

Thanks to Gavin for mentioning this post. And, to Super Bowl ads for accepting my friend request on MySpace – now up to 85,100 friends and counting.

Update 02.05.08 Auto-load video exchanged for image with link.

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