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Category: Blog Marketing

Link PR | 10 Strategies for Getting Inbound Links

Posted on August 11, 2008

Take an active approach to getting inbound links and watch your rankings rise. Here’s how . . .

1. Write great content – yes, this is a given. Mix up your style and try on content tangents to see what works. 

2. Leave a comment at sites that use CommentLuv

3. Research who’s linking to who on Technorati and then make up a core group you want to connect with.

4. Enter contests or showcases that will post the list and watch as other bloggers pick it up – you should, too.

5. Submit sites that link to your site to social sites like Digg, Mixx and Stumbleupon.

6. Search Google for blogs that cover a topic you’re writing about and link to them.

7. Thank bloggers who link to you on twitter with a link to their site

8. Create a way to regularly invite bloggers to send links to you

9. Invite others to guest blog – they’ll promote you on their site and link back to you

10. Buy a domain name and redirect your post to the new URL ala www.press-release-guide.com

To give you an idea of how this blog gets inbound links, I pulled a few of my latest blog reactions on Technorati. Technorati assigns every blog an authority rating and a rank. The higher the rating, the more the authority.

How I got this link: Brad liked my post – I like his so I shared it with several social media sites.

How I got this link: this appears to be a site that takes content and reposts it without permission. While most bloggers are okay with being linked to, taking an entire post and copying it to make it look like it was meant to be there is not okay.

How I got this link: participated in a Blog Show

  • Photo of chappysmom
    Punctuality Rules!

    http://punctualityrules.com

    Franklin Matters 251. Sondra Santos LaBrie … HAPPY HEALTHY HIP PARENTING 252. Anne Wayman … The Golden Pencil 253. Heather Kitty Mak … Packaging Probe 254. Barbara Rozgonyi … Wired PR Works by Barbara Rozgonyi 255-256. Cathryn Hrudicka … What’s Innovation Got to Do with It? – the Creative Sage blog and PR, Social Media and Marketing Mentor – the Cathryn Hrudicka & Associates blog 257. Crystal Unrau …

    7 days ago in Punctuality Rules! by chappysmom · Authority: 32

How I got this link: left a comment on Grant’s blog

How I got this link: responded to Grant’s twitter update requesting links

How I got this link: participated in a Blog Show

  • Photo of chappysmom
    Blog Showing

    http://punctualityrules.com/2008/07/31/blog-showing/

    Franklin Matters 251. Sondra Santos LaBrie … HAPPY HEALTHY HIP PARENTING 252. Anne Wayman … The Golden Pencil 253. Heather Kitty Mak … Packaging Probe 254. Barbara Rozgonyi … Wired PR Works by Barbara Rozgonyi 255-256. Cathryn Hrudicka … What’s Innovation Got to Do with It? – the Creative Sage blog and PR, Social Media and Marketing Mentor – the Cathryn Hrudicka & Associates blog 257. Crystal Unrau …

    11 days ago in Punctuality Rules! by chappysmom · Authority: 32

How I got this link: made a list

How I got this link: participated in a Blog Show

How I got this link: left a comment

  • Photo of shiftplusone
    Twitter Stars

    http://twitterstars.com

    Recent Comments Dave Huston on Xcored: Comic-Con 2008Barbara Rozgonyi on Liz Strauss is Going to Break the Web!mousewords on Liz Strauss is Going to Break the Web!David Beckwith on New Twitter Policy Towards “Aggressive Following”Warren Whitlock on New Twitter Policy Towards

    13 days ago in Twitter Stars by shiftplusone · Authority: 33

How I got this link: participating in a Blog Show

  • Author unknown
    mindblob

    http://mindblob.typepad.com/mindblob

    250. Steve Sherlock … Franklin Matters 251. Sondra Santos LaBrie … HAPPY HEALTHY HIP PARENTING 252. Anne Wayman … The Golden Pencil 253. Heather Kitty Mak … Packaging Probe 254. Barbara Rozgonyi … Wired PR Works by Barbara Rozgonyi 255-256. Cathryn Hrudicka … What’s Innovation Got to Do with It? – the Creative Sage blog and PR, Social Media and Marketing Mentor – the Cathryn Hrudicka & Associates blog 257. Crystal Unrau …

    14 days ago in mindblob · Authority: 16

How I got this link: participating in a Blog Show

  • Photo of chappysmom
    Blog Showing

    http://punctualityrules.com/2008/07/31/blog-showing/

    Franklin Matters 251. Sondra Santos LaBrie … HAPPY HEALTHY HIP PARENTING 252. Anne Wayman … The Golden Pencil 253. Heather Kitty Mak … Packaging Probe 254. Barbara Rozgonyi … Wired PR Works by Barbara Rozgonyi 255-256. Cathryn Hrudicka … What’s Innovation Got to Do with It? – the Creative Sage blog and PR, Social Media and Marketing Mentor – the Cathryn Hrudicka & Associates blog 257. Crystal Unrau …

    1 day ago in Punctuality Rules! by chappysmom · Authority: 34

How I got this link: being on a list

How I got this link: participating in a Blog Show

How I got this link: left a comment

  • Photo of shiftplusone
    Twitter Stars

    http://twitterstars.com

    Recent Comments Dave Huston on Xcored: Comic-Con 2008Barbara Rozgonyi on Liz Strauss is Going to Break the Web!mousewords on Liz Strauss is Going to Break the Web!David Beckwith on New Twitter Policy Towards “Aggressive Following”Warren Whitlock on New Twitter Policy Towards

    4 days ago in Twitter Stars by shiftplusone · Authority: 29

How I got this link: participated in a blog show

  • Author unknown
    mindblob

    http://mindblob.typepad.com/mindblob

    250. Steve Sherlock … Franklin Matters 251. Sondra Santos LaBrie … HAPPY HEALTHY HIP PARENTING 252. Anne Wayman … The Golden Pencil 253. Heather Kitty Mak … Packaging Probe 254. Barbara Rozgonyi … Wired PR Works by Barbara Rozgonyi 255-256. Cathryn Hrudicka … What’s Innovation Got to Do with It? – the Creative Sage blog and PR, Social Media and Marketing Mentor – the Cathryn Hrudicka & Associates blog 257. Crystal Unrau …

    4 days ago in mindblob · Authority: 15

How I got this link: helped someone out with HARO

  • Author unknown
    Drilling for Ink

    http://soiwrotethisbook.com/?p=80

    re going to do this by the numbers, and explain to you in very simple terms two, absolutely free, ways for YOU to whip your PR campaigns into shape. 1. HAROism I came across a link to Help A Reporter Out while I was perusing the blog of Publicist Barbara Rozgonyi. The HARO site is a brilliant piece of networking simplicity. You join the site as a person seeking to provide information and/or as a reporter seeking to gather information. Then three times a day,

    4 days ago in Authorian Adventures in the Ether · Authority: 2

How I got this link: met Ann-Marie at BlogHer

How I got this link: participated in a blog show

How I got this link: participated in a blog show

How I got this link: participated in a blog show

How I got this link: Brad asked for my opinion on an online dictionary in his post – a good way to bring other bloggers into the conversation

How I got this link: made it onto a list

How I got this link: talked to scarbiedoll at BlogHer; good to see a mommy blogger on this list :)

Your Turn

What did I miss? What strategies do you use to get inbound links?

6 Comments - Posted in Blog Marketing, Marketing, Publicity, SEO, Social Media Tagged with:

Social Media Keynote Speaker | Topics: Twitter, SEO for Bloggers, Quick-Start Blogs

Posted on August 6, 2008

BarbaraRozgonyi-BusinessBlogspeaker Thanks to the agency who contacted me, Barbara Rozgonyi, about being a social media keynote speaker for a conference this fall. Do you have an event coming up?  Feel free to use these mini-outlines as a starting point.

Focusing on a single social media element is a good idea. There’s so much to talk about in this one category.  One hour is enough to give an in-depth overview while three hours allows time for a hands-on workshop. If you want your group to feel comfortable using the tools and make progress while they’re there, I’d go with the longer time slot. That’s assuming they bring laptops and you have wi-fi.

Image: Barbara Rozgonyi presenting Blogging for Business

Possible Social Media Keynote Speaker Presentation Outlines

Twitter  . . . 140 spaces to say it all
- what is twitter and why do I want to tweet
- setting up your profile
- strategies for becoming an authority
- finding friends to follow
- automating updates
- tracking results
- benefits beyond www.twitter.com
My experience: I signed onto to twitter around March 1. It’s
now my central network resource connection.

Search Engine Optimization for Bloggers

If I had to pick one facet of blogging that would most benefit your group members and their clients, it would be how to optimize your blog for search engines.
- how to find what people are searching for
- keyword tools
- writing for SEO
- tracking SEO
- ways to expand your SEO outside of your blog
My experience: every week I report on my top 5 placements
in Google searches for terms like: “becoming a subject matter expert”
and “Online PR speaker”

Quick-Start Blogging Basics

How to set up a blog quickly and creatively. In this session, we’ll go through:
- sketching out strategy
- setting up a platform
- pre-loading content
- promotional strategies
Based on my three-hour “Reboot Your Marketing with Blogging
Workshop” where everyone leaves with a live blog.

Event promotion is a built-in benefit for you and your guests.

Before the event, I will write about it on my blog, send out an online release and send out twitter updates. At the event, guests may review the program and give me a link to their site. Their reviews, along with the link, will be included in a follow up blog post. Event planners like having these built-in promotional tools, which drive interest and traffic!

Contact me at 630.207.7530 to book a presentation for your group!

Your Turn

Which of these presentations sounds most interesting to you? Why?

5 Comments - Posted in Blog Marketing, Conferences, Speaking Tagged with:

Making Alltop PR | Thank You SOOOO Much, Guy Kawasaki!

Posted on July 28, 2008

alltop-pr-twitter

That’s my only update on Friday night, the first night of BlogHer 08. If I ever needed confirmation that someone valued what I had to say, this was it. Making it onto Alltop’s online PR blog feed-magazine rack, a collection of the best of the best feeds, was a dream come true for me. What timing!

alltop-ribbon-wiredprworks-prblogs

This screen shot shows Wired PR Works in between PR Week’s The Editor’s Blog and Shel Holtz.

I met Shel about 10 years ago when I was on Sears, Roebuck and Co.’s internal communications team. Since then Shel’s been one of my idols-I even kept his handouts from his in-house seminars. Now that we’re neighbors, maybe I can get enough courage to introduce myself.

Guy Kawasaki, the co-founder of Alltop and a partner at Garage Technology Ventures sent me an email the other day welcoming me to Alltop. . . I’m printing it out and saving it in the same file as Shel’s handouts. And, I think I’ll frame a copy, too.

Today, on his How to Change the World blog, Guy talked about how to Imagine a Bigger Market and You’ll See a Bigger Market. 

He suggests . . .

“Maybe if entrepreneurs imagine that their market sector is larger than what it is, they’ll do better. This is an unscientific leap of reasoning, but entrepreneurship requires unscientific leaps of reasoning.”

Thanks, Guy, for stretching my imagination.

And, yes, this post will show up on Alltop.

alltop-badge-coolkids

Your Turn

What’s the next leap you need to make? How will you do it?

0 Comments - Posted in Blog Marketing, Blog Publicity

Blog Showcase Features Over 250 Bloggers

Posted on July 26, 2008

jaguar-reflection-barbara-rozgonyi

Every Tuesday, Liz Strauss at Successful-Blog hosts an open comment night. Last week the group came up with the idea to host a blog showcase. Blog-to Show? Showcase Your Blog at Successful-Blog July 26-27 outlines the details of how to get in. With all entries in, the show is up – live – now with over 250 blogs to browse through. Kudos to Liz for setting up this event!

In selecting an image, I went with the auto show theme mentioned in the event promos. This one is from the 2008 Chicago Auto show. Although I didn’t plan it this way, it’s a contemporary self-portrait.  

Here’s my Blog Showcase entry:

Blog Title: Wired PR Works by Barbara Rozgonyi
Blog URL link: http://barbararozgonyi-wiredprworks.com
Blog Tagline: Getting the Media to Work for You

A fine blend of branding, entertainment, public relations, SEO and social media.

“You can be anyone you want to be – you just have to tell your world about it. Come on over – I’ll show you how.”
Barbara Rozgonyi, speaker, entrepreneur, imagemaker

Blogging Advice
Think beyond the theme, the categories, the posts.
Look down the road, a few months or even years
ahead to map out where you’d like to go, who you’ll
invite to come along and how you’ll all get there.
Blogging is a transformational journey.

What I love about this concept . . .

- brings together a band of bloggers

- incentive to look [and sound] your best

- promotes everyone all at once

- acts quickly on readers’ suggestions

- generates at least two-way traffic, more if blogs link to ones they like

It’s amazing that this event came to life in a few days. To take it to the next level . . .

- line up screenshots in a gallery

- give bloggers badges to promote the show

- award people’s choice prizes

- set up categories

- parade around the web – not sure how to do this, but I do have a video of fire trucks to get it started 

Image: Jaguar in Jeans, copyright 2008 Barbara Rozgonyi. Like auto shows? Check out my 2008 Chicago Auto Show set on flickr.com

4 Comments - Posted in Blog Marketing, Blog Publicity

BlogHer08 Day Two Recap with Twitter Updates

Posted on July 20, 2008

Warner Brothers, Bravo and Hearst opened the day with a HybridMedia keynote. To read more, visit the BlogHer08 live conference posts.

See what I had to say on twitter about BlogHer, including a live tweet stream from the monetization panel.

In the Home and Garden breakout session, I heard about the water usage restrictions in California, how Houston doesn’t recycle, what’s going on with sustainability and what secret resources people use to blog better. 

Meeting up with Chicago  bloggers introduced me to new local connections. The closing keynote was dramatic, inspiring and real.

With four floors of drinks and refreshments, the Macy’s party was fun and ended too soon. Ever the networker, I got cards from people on the escalator on the way out and folks on the street on the way back home.

On the way to the airport, I met Kristin from Crib Ceiling. Sitting here at SFO writing this post, I overheard someone I hadn’t met – yet- at BlogHer talking about how tired she was. “I didn’t sleep, but it was worth it.” I hear you sister. Gotta go – maybe I can still find her and get to know her and her blog.

Cards from fizzy and phenomenal people I met  . . . did I miss you? Leave a comment with a link to your blog.

This Pile

Kristen King, Inkthinker

Nicole Simon

Jane Goodwin, One by One Media

Stay at Aum Mom

Marie Millard

Mommy Needs a Cocktail

Amanda Wolfs, Parents

Jenifer Scharpen, notcalmdotcom

Katherine S. Gray, The New Civilization

Celeste Lindell, Average Jane

Dana Loesch, mamalogues

Alysson TeCarr, six apart

Jessica Okui, Zakka Life

Elaine, WannabeHippie

Wendy Felton, glossedover.com

Erica Rios, commonsensemedia

Jeremy Pepper, PR Pro, Blogger and All-Around Nice Guy

Home and Garden

Monique Hartt, RecycleBank.com

Genie Gratto, The Inadvertent Gardener

Jesse Engle, swatchbox

Debra Roby, A Stitch in Time

Mary Hunt, In Women We Trust and The Institute for Market Transformation to Sustainability

Desiree Northend, LookiLoos

Julia Prodis Sulek, LookiLoos

Chicago Breakout

Jacqueline Fitzgerald, teleflora

Dana Kavan, Chicago Examiner

Tarrant Figlio, Retro-Food.com

Everyday Adventures of Me in the City

Free and Flawed

Jamie Villarreal, Oh How Lovely

Janna Porrevecchio, Weber Shandwick

Esther Crawford, faintstartlite

MJ Tam, Sugar My Bowl

Dawn Meehan, Because I Said So

1 Comment - Posted in Blog Marketing, Blog Publicity, PR Tagged with: , ,