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Category: Blog Marketing

Eco-Friendly Mini-Marketing Shortcuts | Reader QA

A reader writes: We’re an eco-friendly baby products company. How can we use social media? We plan to start a blog, but do you have any other ideas?

Answer: [Have a question you’d like answered? Email connectATcorywestmedia.com with Question for Wired PR Works in the subject line.]

Starting a blog is a good start, but it takes time to build traffic and prominence.

Here’s an energy friendly way to approach your marketing: repurpose your content by taking the same information, reshaping it and using it over and over again in different places online. As far as social media ideas go, here are three mini-marketing strategies to help you get started.

Blogging Mini-Marketing Strategy

- plan – design, content and editorial for at least six months out

- comment – set up Google alerts for your keywords and comment when yours gets mentioned

- reviews – some bloggers review products for a fee, others will review products if there is a direct relationship and benefit for their readers

- contests – give away coupons or products

- conferences – meet the moms who write about your products

Facebook Mini-Marketing Strategy

- determine your value

- set up a company page

- search for partners

- invite people to become fans

- keep your presence lively and interactive

Twitter Mini-Marketing Strategy

- listen and track conversations with twitter search

- strategize how you will interact

- get to know key players

- start talking and responding

- host a #ecobaby conversation at a regularly scheduled day/time

- tweet ups – sponsor eco-baby gatherings

BlogHer09 chooses Chicago for July 24-25 Blogging Conference

I'm Going to BlogHer '09 

BlogHer is coming back to Chicago!

After attending BlogHer07 in Chicago as a local volunteer live blogger, I made the decision to travel to BlogHer08 in San Francisco.

What a difference a year made!

In 2007, blogging was still edging into the monetization mainstream. In 2008, PR reps from major agencies seemed to pop up in every session. Why? Because the bloggers at BlogHer are conversation masters – for large communities.

I predict that BlogHer09 will be a must-attend blogging conference – and not just for women only – but for the marketing, PR and advertising industries at large.

On behalf of the Chicago Social Media Club advisory board, we’re welcoming BlogHer09 to Chicago and starting our countdown now!

Book Deals, Digital Assets, Corporate Sponsorships for Bloggers | BlogWorld08

Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Book Deals, Digital Assets And Corporate Sponsorships with Prince Campbell, Jonathan Fields and Geoff Nelson.

You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies. 

Did you go to BlogWorld? Please share your takeaways and resources in the comments section.

I walked in late to this session – too many people to talk to in the hallways. Other places to find more detail

Glenda’s recap of day two sessions covers major points from several sessions, including book deals, digital assets and corporate sponsorships

Ducksnorts, a sports blogger, summed up blog and book marketability highlights: “The panelists focused on the importance of marketability, with the two big lessons here being that price is all about perceived value and that you always want to keep your end game in mind, ensuring that everything you’re doing is pulling you in that direction.”

Book Deals, Digital Assets and Corporate Sponsorships for Bloggers Session Transcription by Barbara Rozgonyi @wiredprworks on twitter.com

retheauditors: Will work on that. RT @wiredprworks @lizstrauss to get published need a marketable manuscript and be someone who’s easy to work with #bwe08

@lizstrauss to get published need a marketable manuscript and have to be someone who’s easy to work with #deals, #bwe08

how big of a platform do you need? depends, smaller pubs, smaller platform #deals, #bwe08

you need to know what your endgame is, make sure everything you are doing is headed in that direction #deals #bwe08

RT thanks DaveTaylor @wiredprworks psssst Peter Shankman’s Twitter Id is @skydiver :-) #bwe08

RETWEET @suziecheel 2pm Launch of my book “emergings- a meditation on the emotions of change” by @lizstrauss @photrade booth 510 at #BWE08

ShannonRenee: Retweeting @wiredprworks: follow session updates http://tinyurl.com/3emc8m (expand) #bwe08

if you want to speak at a conference, propose the whole package, not just a session @lizstrauss #deals, #bwe08

might take 6-7 tries to get past gatekeeper to get corporate sponsorships #deals #bwe08

people talk about corporate stuff, but it’s really all about relationships #deals, #bwe08

follow session updates http://tinyurl.com/3emc8m (expand) #bwe08

couple of ways to approach radio, radio and tv internet report rtir.com?, HARO @petershankman, set up sattelite radio tour #deals #bwe08

ShannonRenee: Retweeting @wiredprworks: we leave a footprint that lasts forever online – get it out there and comment on company blogs #bwe08

we leave a footprint that lasts forever online – get it out there and comment on company blogs #bwe08

@jetblue has a dedicate community manager, his job is to check out twitter, use the places that you use to reach out #bwe08

if you have an audience and what you’re saying is what people are interested in, they/companies will come to you #bwe08

call companies and say I blog alot about this – how can we work together? #bwe08

in digital assets sessions, this is where real $ is, facebook session too full to get into s/b in here #bwe08

Book Deals Panelists

Liz Strauss, @lizstrauss

Prince Campbell

Jonathon Fields, @jonathonfields

Geoff Nelson

Yahoo Blog Directory : Most Popular PR Blogs

yahoo-pr-blogs

Searching for popular blogs to follow? Yahoo’s Blog directory lists blogs by category. Shown here is a screen capture I took this morning. At the time, Wired PR Works was number one. So . . . I told my newsletter subscribers about it. [Apologies to my newsletter readers for letting this news get me too carried away. You'll be pleased to know my ego is back in check.]

And then . . . I decided to take a look at the link a few hours later. As of this moment, I’m number eight; former two is now seven and former three is now eleven. Click on the web page graphic to see the PR blog list. Yes, that’s right, there only 18 PR blogs listed.

More than most people, I know the shelf-life of a top-ranking: sometimes you can measure it in seconds.

What I want to know is how can the blogs switch places so dramatically an quickly? Yahoo answers the blog popularity question by saying the order is determined by Yahoo’s search technology.

yahoo-pr-blogs2

If you’re looking for a.) blogs to follow or b.) directories to submit your blog to, check out Yahoo’s blog directory guide.

Referring Site PR | Random Blog Traffic Analysis-Stumbleupon Wins

referringsites-bouncerate

For most bloggers, conventional wisdom says that Stumbleupon traffic is good to spike your numbers, but not so good at holding attention. Usually, I agree.

Typically, my Stumbleupon traffic has a bounce rate of 70% or higher, which means that most people glanced at my blog and clicked onto something else with ten seconds.

In analyzing my recent traffic from my top five referring sources via Google Analytics, I found that Stumbleupon came in first for number of pages per visit, average time on site, percentage of new visits and even had the lowest overall bounce rate: 30%.

Here’s the information that’s in the image taken from Google Analytics. You’ll notice that number of visits is missing; data removed to keep you guessing. :)

Referring Site Source Pages/Visit Average Time on Site % New Visits Bounce
Rate
linkedintelligence.com 1.51 00:01:32 94.00% 73.00%
twitter.com 1.78 00:01:18 81.25% 66.75%
thetwitterguide.com 1.68 00:01:16 81.13% 60.38%
google.com 1.48 00:01:06 32.00% 72.00%
stumbleupon.com 2.02 00:01:58 95.00% 30.00%

How did this happen? All I can think of is: relevant content and interesting layout, but I really don’t know.

Your Turn

What sites send you the most qualified traffic? Do you give Stumbleupon a thumbs up or a thumbs down?