Wired PR Works » Blog Marketing

Bloggers and Brands Sponsorship Presentation Example

Barbara Rozgonyi — Fri, 04 Nov 2011 13:18:52 +0000

Whenever this question comes up, no one wants to, directly, answer it. The question is: how much does it cost to sponsor a blogger? The answer is: [I think] it depends on what the brand is willing to pay. It depends on what the blogger is willing to ask for. And, it depends on what value the exchange represents to the collective communities.

I’ll be honest: I like to represent brands. That’s me at the 2011 Consumer Electronics Show representing Sears Blue Blogger Crew. I got this gig because I presented a proposal. We wound up with different terms that included shooting videos. It was a win-win for everyone.

Because I go to so many conferences, it makes sense that I offer to bring brands with me. As a blogger, I can introduce them to people and opportunities they couldn’t experience on their own. Plus, bloggers have community networks that brands want to access.

And so, I’d like your opinion on whether or not this presentation makes sense – for you as a blogger or a brand.

Looking for more insights? Check out this recap of the BBSummit’s improving brands and blogger relationships panel.

In putting this out there for everyone to see, I’m giving away a lot of behind the screen information. You will too, if you choose to go this route. For example, you now know how much traffic this blog gets, who reads it and how much I’m estimating exposure is worth. Granted some of this information is public. But, some of it is available only to the website owner. How much information do you share about your blog?

Brands: If you want more event or trade show coverage without even being there, sponsoring a blogger is the best investment you can make.

Some may see these sponsor investment estimates to be on the generous side.

As a professional writer who knows that the going rate for top writing talent in Chicago is between $150-$300 and up per hour, these numbers seem fair to me. But, as traffic goes up or down – or the audience sways to or from the brand’s target – they may be too high or low.

The presentation also includes advertising packages that go beyond a spot on the blog into full network coverage. What do you think of this approach?

Here’s the slide show transcript:

Blog Sponsor Brand Advertising Partner Promotions – Presentation Transcript

Brand Meets Influence your company + wiredPRworks Partner Promotion Benefits: Visibility. Connections. Personality. @wiredprworks :: wiredPRworks.com
I’d Like to Take You with ME! @wiredprworks :: wiredPRworks.com
Event and Network Promotions

Explore: Venues and Ventures

Learn: Barbara Rozgonyi, your social media guide

Reach: Family/Home Office Consumers; Professionals throughout the wiredPRworks network

Themes: B2B like in 3D

Choose: Investment Level, starting at $150/month

You’re IN!

@wiredprworks :: wiredPRworks.com
Meet Barbara Rozgonyi

Mom xs 3

Blogger and Author

Small Business Owner

3D Biz Developer

Speaker and Photographer

Founder, Social Media Club Chicago

@wiredprworks :: wiredPRworks.com
Your Trade Show Coverage Host

Barbara’s Conference Coverage Experiences . . .

BlogHer 2007-2009

BlogWorld 2007-2010

AdTech

Search Engine Strategies

Affiliate Summit West 2011

CES 2011 – Sears Blue Blogger Crew

@wiredprworks :: wiredPRworks.com
Benefits to Your Brand

Recognized industry analyst with a following of decision makers

Professional reporter with a track record of industry coverage

Multi-platform coverage that gets your brand exposure on Facebook, LinkedIn, twitter, flickr and blogs

Optional PR component drives coverage and traffic to your site

@wiredprworks :: wiredPRworks.com
3D Biz Dev*

Digital coverage that puts you on your customer’s screen

Direct connections to consumers via SEO using the keywords you submit

Dynamic updates with an experience creative, technical and social media voice

*available on special packages

@wiredprworks :: wiredPRworks.com
wiredPRworks Network Reach

Facebook 960 friends

Twitter 9300 followers

LinkedIn 1400 connections

Google+ 900 connections

Friendfeed 1100 connections

Wired PR Works readers – avg. 5,000 visits per month

Newsletter subscribers

@wiredprworks :: wiredPRworks.com
wiredPRworks Alexa.com Stats

Users: female, college grads, earning over $100,000, browse from work

Visitors view an average of 5.3 unique pages per day.

Time on site is roughly eight minutes with 62 second on each page view.

Ranked 240,232 in world & 2,374 in Chicago

@wiredprworks :: wiredPRworks.com
wiredPRworks Awstats @wiredprworks :: wiredPRworks.com
wiredPRworks getclicky stats @wiredprworks :: wiredPRworks.com
wiredPRworks Google Analytics @wiredprworks :: wiredPRworks.com
wiredPRworks Event Sponsorships

Want more exposure at a trade show without even being there?

Sponsor wiredPRworks coverage.

@wiredprworks :: wiredPRworks.com
Partner Level $5,000 = 5 Featured Posts + PR

Reach 500,000+ estimated

Content posted on wiredPRworks.com and your site

Press releases, two at PRWeb.com $80 level

Social media interactions throughout network

Video / radio show host for interview series

@wiredprworks :: wiredPRworks.com
Connection Level $3,500 = 3 Featured Posts

Reach 400,000+ estimated

Content posted on wiredPRworks.com and your site

Included in event coverage press release

Social media interactions throughout network

@wiredprworks :: wiredPRworks.com
Friend Level $1,500 = 1 Featured Post

Reach 200,000+ estimated

One dedicated sponsor post

Mentioned in event coverage press release

Social media mentions throughout network along with other sponsors – 2 updates per day

@wiredprworks :: wiredPRworks.com
Follower Level $500 Gets You Into the Show

Reach 50,000+ estimated

Mentioned in wiredPRworks partner post

Mentioned in event coverage release

Social media mentions throughout network along with other sponsors – 2 updates per day

@wiredprworks :: wiredPRworks.com
How to Become a Partner

Select a level, then get a link to pay online.

2. Submit keywords, URL, logo and social media IDs.

3. That’s it – you’re in!!!

@wiredprworks :: wiredPRworks.com
Starter Advertiser 4 Spaces Open Get Started!

All Inclusive Package $150.00/month

125 x 125 ad on sidebar

Bi-weekly tweet – two/month

Monthly mention on Facebook page

Included in weekly newsletter – name only

Three Month Miniumum

@wiredprworks :: wiredPRworks.com
Premium Advertiser 2 Spaces Open Good Value

All Inclusive Package $450.00/month

260 x 125 ad on sidebar

Weekly tweet – 4/month

Two updates per month at wiredPRworks Facebook

Mentioned in sponsor post

Included in weekly newsletter – name only

Three Month Minimum

@wiredprworks :: wiredPRworks.com
Featured Advertiser 1 Space Open BEST VALUE

All Inclusive Package $900.00/month

300 x 250 ad on sidebar

Weekly tweet – 4/month

Two updates per month at wiredPRworks Facebook

Dedicated sponsor post with ad

Included in weekly newsletter – name only

@wiredprworks :: wiredPRworks.com
Sound Good? Let’s Make it Happen!

Barbara Rozgonyi

Mobile: 630.207.7530

[email_address]

@wiredprworks :: wiredPRworks.com

Blog Sponsor Brand Advertising Partner Promotions

View more presentations from Barbara Rozgonyi

What would you add to this presentation? Have you pitched a brand – or a blogger? What worked? What would you do differently next time?

5 Reasons to Grab Your BlogWorld Virtual Ticket Today

Barbara Rozgonyi — Sat, 15 Oct 2011 18:09:52 +0000

What would you rather do: hang out with the character with a smoking coffee pot or attempt to take notes for hours and hours in a conference room? Exactly.

That’s why I’m so glad BlogWorld is offering a virtual ticket option this year. BlogWorld and New Media Expo is November 3-5 in Los Angeles.

[Disclosure: Thanks for stopping by. You should know that the affiliate links in this post track visits and sales from this site. So, if you click on a link and register after that, I will receive a commission. If you have questions about BlogWorld, leave a comment. I only recommend events, products or services I believe in.]

I wish every conference was so smart. Click here to get BlogWorldExpo Virtual Ticket Details.

5 Reasons to Grab Your BlogWorld Virtual Ticket Today

1. Real. Time. Savings. $247 today. $347 on October 22 – extended deadline

Can you imagine saving $2453 [rough estimate of travel, registration, shiny shoes and sweet tech toys to take with] by investing $247 in a virtual ticket? Or investing an additional $247, or about 10%, to the original amount to GUARANTEE that you’ll get all EVERYTHING on video.

Wouldn’t it be nice to know that you got it all?

2. Completely Revamped Program

Offering exclusive interviews (interviews live attendees don’t even get), behind-the-scenes action and access, live streaming sessions during the conference, social media interaction, and more. Ticket include a video of the presentation with audio, background information on all the speakers with all the relevant links, and bonus materials from speakers just for Virtual Ticket holders. BlogWorldExpo Virtual Ticket Details

3. Cool Show Host

Prominent blogger Johnny B. Truant will host and affair.

4. Just like DVR, but better.

Follow along on November 3-5 or space out the sessions. I like this approach. Listen, take notes and take action -immediately.

5. Skip drinks, planes, hotels and limos.

Rock out in your own house or wherever you hangout screenside.

Still need an “I’m there” ticket? Save 20% on your BlogWorldExpo LA 2011 pass with the code “WIREDPR20″!

How do you make the most of the conferences you attend?

Brands and Bloggers Radio Reaches Influencers

Barbara Rozgonyi — Tue, 17 May 2011 03:12:11 +0000

Question: What is the most difficult AND most effective social marketing tactic?
a.) paying celebrities to tweet for you
b.) designing a kick [insert word choice here] Facebook landing page
c.) throwing an open bar event for 10,000 people with [insert talent choice]
d.) engaging bloggers in a long-term relationship

If you answered d, then you agree with MarketingSherpa’s Social Benchmarking Survey Methodology.

Brands that get blogger relations right know

you have to get to know the publisher behind the blog.

Thanks to Beth Rosen of 4 Keys Media, now you can.

Beth is producing BrandsBloggerRadio, a weekly 45 minute show on Wednesday nights at 9pm cst, leading to the upcoming July 16 Brands and Bloggers Summit in Chicago where I’ll be moderating this panel.

Midwest Moms Media Brands Bloggers Summit Session I: Building Blogger & Brand Relationships

Speakers: TBA
Let’s get it out in the open. What’s the best way to pitch a blogger? What’s the best way to pitch a brand? How, when, where? For once, we will all convene to ask, answer, and share our successful tips in building relationships and learn how to go from there.

Back to the show . . . on May 4, Beth interviewed . . .

Melisa Wells of SuburbanScrawl.com – @melisalw

Barbara Rozgonyi of WiredPRWorks – @wiredprworks

Latosha Johnson of TargetStars.com – @targetstars

Being a guest on the show introduced me to Melisa and Latosha’s take on how they make time for blogging, motherhood and managing a business. Listening to them gave me a renewed appreciation for what it means to be a blogger.

In a few weeks I’ll enter my fifth year as a blogger. Much has changed since I dashed off my first post, which I promptly trashed and then rewrote. I regret stifling my first instinct and so often wish I was more open-guided.

Over time, bloggers attempt to craft and publish what their readers want. Brands want to reach those readers. That’s why moms who write for a regular audience are considered opinion leaders.

Yet, anyone who blogs well and consistently can eventually develop a leadership position. If you’re thinking of blogging, let Beth take you behind the screen to meet women who blog for all kinds of benefits – financial, creative, therapeutic and social.

Here’s our interview – thanks to Beth and MJ Tam , Midwest Moms Media #BBSummit conference organizer. Please note that this post contains affiliate links, which track sales and pay compensation.

Listen to internet radio with BBRadio on Blog Talk Radio

Please share, tweet or download the show – and tell us what you think about bloggers and brands.

How do you do it all? Balancing Business and Life for Entrepreneurs

Barbara Rozgonyi — Mon, 13 Jul 2009 15:08:31 +0000

That’s the question I got from another mom – also with three kids and also the owner of a creative agency.

We know each well other from in-town connection points, but we hadn’t “met” on the internet until a few weeks ago.

She wanted to know how I’d been able to accomplish so much online.

Let me stop right here and tell you: this is not a self-promotion post. [I will share the same “secret” with you: many, many small actions add up over time, in my case going all the way back 1996.]

Rather, it’s kind of a self-reflection on making sacrifices/tradeoffs and setting priorities in life – and in business.

And, it’s also a kind of apology to my readers. I didn’t realize I had taken so much time off from regular posting until I looked at my LinkedIn profile and saw “last post 8 days ago” a few days back and resolved to write all the posts that are stacked up right them, right there.

But, I didn’t write a single one.

Instead, I directed my attention to serving clients, writing presentations, answering questions, promoting SMC Chicago’s July event, uploading images and getting two sons ready to take off on their big summer adventures. It’s the last assignment that got the least amount of attention and time.

On Friday, we were shopping up until the very last minute for work gear, socks, swim trunks [he went with the one with the Cubs logo, which means his sister will not be seen with him on the beach], snacks, toiletries [he loves this word] and magazines. It’s the kind of trip I know by heart: this is his third mission trip and our fifth year sending kids off. But, this time it had to get tucked into the last in line spot. Too many deadlines kept me from being able to break away.

I had to convince my son that the grocery store was where we would consolidate purchases. He wanted to go to Walgreens and Trader Joe’s because that was his tradition. There wasn’t enough time for that. As I waited at the checkout line for all of the groceries to go through, he wandered away.

“How’s your day going?” the bagger asked. At first I didn’t hear her. So she asked again.

“Okay,” I said as I watched the collection of toiletries, snack, magazines, Foster Grants and bandanas roll by. “My son leaves for a mission trip tomorrow,” I said.

At that point, my 6’ 3” tall son came back to stand beside me. When he walked up, the checker and the bagger asked about his trip. Hearing him share his excitement and commitment to serving, with two strangers, made me realize that no matter how much time we had to get ready, this was the moment that brought us together.

Today, his mission work starts and tomorrow our youngest son gets home from a singing tour in England.

Back to the question: How do you do it all?

I might ask the same question of many of my friends.

Being able to balance creativity, work, family, community, volunteer work, free time and everything else in life requires a delicate and daily balancing act. Even so, here are . . .

12 Ways to Do it All: Balancing Business, Life and Branding for Entrepreneurs

1. Change “Doing it All” to “Doing What’s Important”

2. Dedicate time only to what really matters

3. Look for magic in the moment, not so much the epic adventure

4. Talk to people you love and honor your relationship

5. Make time for people you like and let them know you like them

6. Stay close to home and focus on what you know

7. Invest in existing relationships first before you go out and look for new ones

8. Tell people why and how they fit into your life and understand how you fit into theirs

9. Aim high and follow leaders who have success paths you’d like to follow

10. Stay in touch and stay committed

11.

12.

How about you – how ~~do you do it all~~ do what’s most important?

Image: two brothers, Morton Arboretum, Mother’s Day 2009

Technorati Tags: entrepreneurs and time management

Resource: Blog Rankings Small Business, PR, Social Media

Barbara Rozgonyi — Thu, 02 Jul 2009 20:48:18 +0000

Looking to make connections with bloggers – or to see how your own blog ranks? Then check out Blog Rank’s top blog listings. The lists are not all-inclusive, especially if yours is missing. You may make a request to add your blog to the blog rank list.

What I like about Blog Rank is that it measures and ranks blogs based on multiple criteria. Ways you can use this information:

- gauge your own blog performance

- find out where you need to improve

- get ideas for bloggers you’d like to follow or interview

- make a list of blogs you’d like to write for or submit posts to

- contact blogs about advertising or promoting your services if you have a companion audience

- recommend blogs for your readers

- mention your listing as verification of your standing in the blogosphere

A word of caution on that last one . . . remember to add “according to.”

Still, you can say, like I’m doing here, that you submitted your list and this is how you rank according to one site.

Check out top ranked blogs in these categories . . .

Top Art and Literature Blogs