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Category: Blog Marketing

Bloggers and Brands Sponsorship Presentation Example

ces-consumer electronics show - Barbara Rozgonyi - Blogger - Sears

Whenever this question comes up, no one wants to, directly, answer it. The question is: how much does it cost to sponsor a blogger? The answer is: [I think] it depends on what the brand is willing to pay. It depends on what the blogger is willing to ask for. And, it depends on what value the exchange represents to the collective communities.

I’ll be honest: I like to represent brands. That’s me at the 2011 Consumer Electronics Show representing Sears Blue Blogger Crew. I got this gig because I presented a proposal. We wound up with different terms that included shooting videos. It was a win-win for everyone.

Because I go to so many conferences, it makes sense that I offer to bring brands with me. As a blogger, I can introduce them to people and opportunities they couldn’t experience on their own. Plus, bloggers have community networks that brands want to access.

And so, I’d like your opinion on whether or not this presentation makes sense – for you as a blogger or a brand.

Looking for more insights? Check out this recap of the BBSummit’s improving brands and blogger relationships panel.

Read More…

5 Reasons to Grab Your BlogWorld Virtual Ticket Today

What would you rather do: hang out with the character with a smoking coffee pot or attempt to take notes for hours and hours in a conference room? Exactly.

That’s why I’m so glad BlogWorld is offering a virtual ticket option this year. BlogWorld and New Media Expo is November 3-5 in Los Angeles. Read More…

Brands and Bloggers Radio Reaches Influencers

Question: What is the most difficult AND most effective social marketing tactic?
a.) paying celebrities to tweet for you
b.) designing a kick [insert word choice here] Facebook landing page
c.) throwing an open bar event for 10,000 people with [insert talent choice]
d.) engaging bloggers in a long-term relationship

Read More…

How do you do it all? Balancing Business and Life for Entrepreneurs

boys-in-the-woods That’s the question I got from another mom – also with three kids and also the owner of a creative agency.

We know each well other from in-town connection points, but we hadn’t “met” on the internet until a few weeks ago.

She wanted to know how I’d been able to accomplish so much online.

Let me stop right here and tell you: this is not a self-promotion post. [I will share the same “secret” with you: many, many small actions add up over time, in my case going all the way back 1996.]

Rather, it’s kind of a self-reflection on making sacrifices/tradeoffs and setting priorities in life – and in business.

And, it’s also a kind of apology to my readers. I didn’t realize I had taken so much time off from regular posting until I looked at my LinkedIn profile and saw “last post 8 days ago” a few days back and resolved to write all the posts that are stacked up right them, right there.

But, I didn’t write a single one.

Instead, I directed my attention to serving clients, writing presentations, answering questions, promoting SMC Chicago’s July event, uploading images and getting two sons ready to take off on their big summer adventures. It’s the last assignment that got the least amount of attention and time.

On Friday, we were shopping up until the very last minute for work gear, socks, swim trunks [he went with the one with the Cubs logo, which means his sister will not be seen with him on the beach], snacks, toiletries [he loves this word] and magazines. It’s the kind of trip I know by heart: this is his third mission trip and our fifth year sending kids off. But, this time it had to get tucked into the last in line spot. Too many deadlines kept me from being able to break away.

I had to convince my son that the grocery store was where we would consolidate purchases. He wanted to go to Walgreens and Trader Joe’s because that was his tradition. There wasn’t enough time for that. As I waited at the checkout line for all of the groceries to go through, he wandered away.

“How’s your day going?” the bagger asked. At first I didn’t hear her. So she asked again.

“Okay,” I said as I watched the collection of toiletries, snack, magazines, Foster Grants and bandanas roll by. “My son leaves for a mission trip tomorrow,” I said.

At that point, my 6’ 3” tall son came back to stand beside me. When he walked up, the checker and the bagger asked about his trip. Hearing him share his excitement and commitment to serving, with two strangers, made me realize that no matter how much time we had to get ready, this was the moment that brought us together.

Today, his mission work starts and tomorrow our youngest son gets home from a singing tour in England. 

Back to the question: How do you do it all?

I might ask the same question of many of my friends.

Being able to balance creativity, work, family, community, volunteer work, free time and everything else in life requires a delicate and daily balancing act. Even so, here are . . . 

12 Ways to Do it All: Balancing Business, Life and Branding for Entrepreneurs

1. Change “Doing it All” to “Doing What’s Important”

2. Dedicate time only to what really matters

3. Look for magic in the moment, not so much the epic adventure

4. Talk to people you love and honor your relationship

5. Make time for people you like and let them know you like them

6. Stay close to home and focus on what you know

7. Invest in existing relationships first before you go out and look for new ones

8. Tell people why and how they fit into your life and understand how you fit into theirs

9. Aim high and follow leaders who have success paths you’d like to follow

10. Stay in touch and stay committed

11.

12.

How about you – how do you do it all do what’s most important? 

Image: two brothers, Morton Arboretum, Mother’s Day 2009

Resource: Blog Rankings Small Business, PR, Social Media

blogrank

Looking to make connections with bloggers – or to see how your own blog ranks? Then check out Blog Rank’s top blog listings. The lists are not all-inclusive, especially if yours is missing. You may make a request to add your blog to the blog rank list.

What I like about Blog Rank is that it measures and ranks blogs based on multiple criteria. Ways you can use this information:

- gauge your own blog performance

- find out where you need to improve

- get ideas for bloggers you’d like to follow or interview

- make a list of blogs you’d like to write for or submit posts to

- contact blogs about advertising or promoting your services if you have a companion audience

- recommend blogs for your readers

- mention your listing as verification of your standing in the blogosphere

A word of caution on that last one . . . remember to add “according to.”

Still, you can say, like I’m doing here, that you submitted your list and this is how you rank according to one site. 

Check out top ranked blogs in these categories . . .

Top Art and Literature Blogs

Top Computing and Internet Blogs

Top History and Religion Blogs

Top Interest Blogs by Category

Top Life and People Blogs

 

How Wired PR Works ranks in the PR blog category

64 Ultimate Rank

27 Unique Monthly Visitors

54 Number of pages posted 1287

27 Compete.com rank

11 Alexa site rank

Top 15 PR blogs by Alexa site rank according to this list

Note that some of the top blogs in the compete.com rankings are not in this one.

Rank
Blog Name
RSS
Alexa Site Rank

1
Event Manager Blog
rss
  306,377

2
Collegewebeditor.com
rss
  313,009

3
PR Couture
rss
  348,890

4
Hispanic Marketing and PR
rss
  349,537

5
KDPaines Measurement Blog
rss
  353,101

6
Strumpette
rss
  359,186

7
Off Madison AVe
rss
  365,831

8
Church Relevance
rss
  369,108

9
Liberate Media blog
rss
  378,257

10
Words of a Broken Mirror
rss
  394,975

11
Wired PR Works
rss
  395,120

12
Marketing Conversation
rss
  415,279

13
PitchEngine
rss
  419,955

14
Blendingthemix
rss
  443,251

15
Media Culpa
rss
  470,961

How Wired PR Works Stacks up in all categories

What do you think about ranking systems? How do you gauge their credibility?

 

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