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Category: Conferences

Monsters vs. Aliens-Social Networking for Consultants

Prelude: Soon I’ll be presenting a program to computer consultants about how to use the power of social networking to build your brand and strengthen client relationships. To illustrate how to add entertainment value to build your brand and strengthen client relationships, in this post we’ll compare social networking and marketing to the movie Monsters vs. Aliens. Put on your virtual 3D glasses. Ready? Let’s go!


Three Ways to Market: 2D, 3D or 3D IMAX

Monsters vs. Aliens came out in three versions: 2-D, Read D, Imax 3D – the one we went for. But, wait a minute . . .

Why would someone pay almost 3 times more to see a movie you could see for $5? Consider the tradeoffs: no 3D, no 3D glasses, a regular size screen, a stationary seat, a routine viewing experience.

What goes along with the upgrade? 3D, 3D glasses and a HUGE screen. Say no more. When we went to see Monsters vs. Aliens, after I purchased the tickets I double-checked: Is this Monsters vs. Aliens 3D IMAX?

No?

Run the card through again, I told the ticket-taker. That will be an extra $15 he told me as he swiped my card.

Pondering the parenting lesson in all of this [what is the value in extravagance?], we threw caution aside, grabbed our 3D glasses and found cushy rocking seats together in front of an approximately 52 by 72 foot IMAX screen.

Monsters vs. Aliens is a 2009 computer-animated 3-D feature film from DreamWorks Animation and Paramount Pictures. The movie was the first computer animated movie to be directly produced in a stereoscopic 3-D format instead of being converted into 3-D after completion, which added $15 million to the film’s budget. Source: wikipedia

Because this an audience of computer consultants, here’s the technical data:

Ed Leonard, CTO of DreamWorks Animation, says it took approximately 45.6 million computing hours to make Monsters vs. Aliens, more than eight times as many as the original Shrek. Several hundred Hewlett-Packard xw8600 workstations were used, along with a large and powerful ‘render farm‘ of HP ProLiant blade servers with over 9,000 server processor cores, to process the animation sequence. The movie demanded 120 terabyte of data to complete, with one explosion scene alone requiring 6 TB.[4]

Since Monsters vs. Aliens, all feature films released by DreamWorks Animation will be produced in a stereoscopic 3-D format, using Intel‘s InTru3D technology. IMAX 3D, Real D and 2-D versions were released.

Is your marketing 2D, 3D or 3D IMAX?

Only here to watch the Monsters vs. Aliens trailer, here it is . . .

 

Now, about that comparison . . .

Monsters vs. Aliens Social Networking for Consultants

Disclaimer: all alien and monster references relate to this movie, not Alien, not Aliens, not Monsters, Inc. or any other films in these genres.

In this movie, aliens land in a space ship. On the ship, an evil dictator issues commands and clones robots to carry out his mission to take over the world. A series of battles ensues.

Monsters, also known as misfits, each have a super power that they use to fight aliens. Representing the people, they want to save the planet.

  Aliens Monsters
Attitude Takeover Help
Leadership Dictatorship Team
Personality Same Individual
Motivation Overpower Empower
Communication Commands Conversation
Community Clones Relationships
Relating None Empathy, Support

What similarities do you see between aliens/old marketing and monsters/social networking?

Need some clues? Watch the slideshow.

 

Social Media Presentation for Speakers-Coaches-Consultants

Here’s the presentation I’l be making today at National Speakers Association’s Illinois Chapter. Want to see all of my presentations online? Visit Barbara Rozgonyi’s presentations on SlideShare. To book this presentation for your group, call me at 630.207.7530. What would you add or takeaway? 

Social Networking for Writers Speaker| IWOC Writers Conference

On October 25, I’ll be speaking on social networking for writers at the 2008 IWOC Writers Conference. I’m an IWOC [Independent Writers of Chicago] member. For me one of the benefits is being listed in their database as a professional writer and speaker who specializes in online PR and social media.

If you’re a Chicago writer who’s looking for ways to take your writing business to the next level, you’ll want to check this conference out. The full-day conference is appropriate for beginners as well as experienced writers. And while the program is top-notch, you’ll also have the opportunity to network with some of the most accomplished professional writers in Chicago.

Writers Conference Program

The Zen of Writing – Catherine Rategan, an IWOC founder and owner of Writer, Inc., Catherine will conduct a workshop that looks at the job of writing from inside the writer’s mind. You’ll learn how to do better work, take good care of your clients, and develop a real sense of pleasure in writing well.

How to Pitch Magazines – Jennifer Lyng will lead a panel of four magazine editors as they discuss how freelance writers can get article assignments. They’ll tell both what to do and what to avoid in dealing with editors.

The Freelance Life – IWOC past president Harry Karabel will lead a panel of four IWOC members in an open discussion of what can be knotty issues including how to get new clients, what’s the best workspace and equipment, should you incorporate, and how to handle late payers.

Social Networking – Barbara Rozgonyi, founder of CoryWest Media and publisher of Wired PR Works, will dig into social media sites to show how you can quickly build influential networks that position you as a recognized subject matter expert.

The Law of Communications – Attorney Daliah Saper of Saper Law Offices will present what every writer should know about copyrights and trademarks.

Practical Marketing for Strategic Business Development – Gary Glenn, a seasoned marketing executive and consultant, will show how basic marketing principles can be used to establish a simple and easy-to-follow marketing plan for your business. You’ll learn how to apply your plan to your customers, your industry, and your competition as well as to develop your strengths while offsetting weaknesses.

How PR Professionals Can Help Writers – Jeff Steele will lead a panel of five outstanding Chicago-area public relations specialists who will discuss how writers can best work with PR pros and what help those PR contacts can provide for freelance writers who are working with their respective organizations.

Cold Calling Boot Camp – IWOC past president Jim Leman will show how he has used cold calling as his most productive marketing tool to generate new business and sell his services. You’ll learn all his methods including the number-one technique for generating dollars.

Where: National Louis University, 122 S. Michigan Ave., Chicago, IL
When: Saturday, October 25, 8:40 a.m. to 4:20 p.m.
Registration: $40 student, $99 IWOC member, $109 writing group member, $129 all others
Register online for the 2008 IWOC Writers Conference

About the Independent Writers of Chicago
One of the oldest and largest writing groups in the Midwest, IWOC is an association of professional writers based primarily throughout the Chicago metropolitan area. IWOC members serve large corporations, small businesses, and not-for-profit organizations; together they represent a broad range of writing talents and specialties. Looking for a writer? You can post your writing job with the IWOC Writers Line or find a writer by searching IWOC’s members database online. To learn more about IWOC, call 847-855-6670 or visit www.iwoc.org.

BlogWorld Sessions Schedule

blogworld-logo

Hello from Las Vegas! If you’re reading this and you’re also at BlogWorld, let’s meet up! You can reach me via twitter @wiredprworks or find me in one of the sessions. Disclaimer: I may change my mind and decide to go to a session that’s not listed here.

BlogWorld 08 Tracks

Following a track sounds soooo simple, but I’m more about choosing sessions that benefit my readers first and meet my business blogging needs, second.

Still, isn’t this an interesting and eclectic mix of tracks?

  • Entrepreneur
  • Bleeding Edge
  • Executive
  • Intro to New Media
  • Monetization
  • Audio/Video Podcasting Track
  • Citizen Journalism
  • Community Tracks: Milblogging, GodBlogCon, Sports Blogging

BlogWorld Expo Sessions [BWE08] Sessions I Plan to Attend

Saturday, September 20

Keynote

State of the blogosphere address & opening keynote with Chris Alden, Anil Dash and Richard Jalichandra

Chicago Bloggers Meetup with Kristie Wells of Social Media Club

Session One

Making Money Online with a Blog with John Chow, Brian Clark, Zac Johnson, Jim Kukral, Darren Rowse – Digital Photography School (Editor), ProBlogger (Editor) and Jeremy Schoemaker – ShoeMoney (Editor)

Session Two

Bloggers & PR with Chris Brogan, Michael Clark, Jason Falls and Brian Solis

Lunch

Session Three

Microjournalism: Breaking News in 140 Words or Less with Laura Fitton, Robert Scoble and Doc Searls

Break

Session Four

Search Engine Optimization, SEM & New Media with Brian Clark, Michael Gray, Lee Odden and Stephan Spencer

Opening Night Party

Sunday, September 21

Keynote

Parlaying “Internet Fame” into major media with Rohit Bhargava, Timothy Ferriss, and Mike Shinoda

Session One

Putting Social Media in the Newsroom – How New Media Can Help Old Media Maintain Relevance with Jason Falls, Daniel B. Honigman and Jeremy Pepper

Session Two

Women: The Ultimate Online Socializers – Where They Are & How to Reach Them with Spike Jones and Jennifer Openshaw

Session Three

Establishing Blogger Cred: How to Be Taken Seriously with Daniel Gray, Scott Monty, Michelle Naranjo, Joe Neuberger and Muhammad Saleem

Session Four

How to Sell Direct Advertising on Your Blog with Steve Hall, David Peralty, Wendy Piersall, Dave Taylor and Lynn Truong

 

Social Media Keynote Speaker | Topics: Twitter, SEO for Bloggers, Quick-Start Blogs

BarbaraRozgonyi-BusinessBlogspeaker Thanks to the agency who contacted me, Barbara Rozgonyi, about being a social media keynote speaker for a conference this fall. Do you have an event coming up?  Feel free to use these mini-outlines as a starting point.

Focusing on a single social media element is a good idea. There’s so much to talk about in this one category.  One hour is enough to give an in-depth overview while three hours allows time for a hands-on workshop. If you want your group to feel comfortable using the tools and make progress while they’re there, I’d go with the longer time slot. That’s assuming they bring laptops and you have wi-fi.

Image: Barbara Rozgonyi presenting Blogging for Business

Possible Social Media Keynote Speaker Presentation Outlines

Twitter  . . . 140 spaces to say it all
- what is twitter and why do I want to tweet
- setting up your profile
- strategies for becoming an authority
- finding friends to follow
- automating updates
- tracking results
- benefits beyond www.twitter.com
My experience: I signed onto to twitter around March 1. It’s
now my central network resource connection.

Search Engine Optimization for Bloggers

If I had to pick one facet of blogging that would most benefit your group members and their clients, it would be how to optimize your blog for search engines.
- how to find what people are searching for
- keyword tools
- writing for SEO
- tracking SEO
- ways to expand your SEO outside of your blog
My experience: every week I report on my top 5 placements
in Google searches for terms like: “becoming a subject matter expert”
and “Online PR speaker”

Quick-Start Blogging Basics

How to set up a blog quickly and creatively. In this session, we’ll go through:
- sketching out strategy
- setting up a platform
- pre-loading content
- promotional strategies
Based on my three-hour “Reboot Your Marketing with Blogging
Workshop” where everyone leaves with a live blog.

Event promotion is a built-in benefit for you and your guests.

Before the event, I will write about it on my blog, send out an online release and send out twitter updates. At the event, guests may review the program and give me a link to their site. Their reviews, along with the link, will be included in a follow up blog post. Event planners like having these built-in promotional tools, which drive interest and traffic!

Contact me at 630.207.7530 to book a presentation for your group!

Your Turn

Which of these presentations sounds most interesting to you? Why?