This article originally appeared in the August 4th issue of our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses.

Engaging PR and
Marketing Tips to
Create Business
for Your Business

Before we dive into this week’s
issue, I have some big news.

The Marketing Transformations
Network blog is up and running at
www.mtnlive.com. 

You’ll find it’s loaded with every
MTN News issue, video clips,
photo albums and insights
all packaged up and ready
to click on for your perusing
pleasure.

So, you have two choices:
read this issue right now or
check out www.mtnlive.com
and find out who I had
coffee with last Saturday.

What do I recommend?

I recommend you read this issue right away.

What do you recommend?

Over the course of any week,
you’re probably asked at least
a few times for a recommendation
for something.

Could be for an accountant, a printer,
phone service, a vendor, a contractor
or a restaurant.

When your clients know you, like you
and trust you, they’ll seek out and
follow your recommendations.

As their trusted advisor, they
count on you as a time and money
saving resource with good connections.

In fact, offering a list of recommended
resources is often the valued-added
edge that differentiates you from
your competition.

Do you have a list of recommended 
resources to connect your
clients with the help they need
when they need it?

Why not add recommendations to 
resources that pay you every time
someone clicks on the link you give them? 

There’s a whole industry dedicated to
helping you make connections like these.

It’s called affiliate marketing and it’s
rapidly evolving into big business.

Read the latest affiliate marketing
industry news at www.revenews.com.

For affiliate marketers, positioning
yourself as a resource for recommendations
(not just another pesky salesperson)
is a critical concept to grasp at the outset.

Becoming a trusted resource for your
audience/list means that you’re perceived
as the short cut express lane to
their ultimate solution.

That’s why you want to ask your
customer list what they want and
then deliver it to them right away.

They’re happy because you
saved them time.

You’re happy because you
made money.

Everybody wins.

Sounds simple, but is it?

Glad you asked!

Here’s all you need to get
started adding affiliate income
to your revenue stream:
www.theaffiliatemarketingintensive.com.

Six top affiliate marketers
tip you off on what it takes to
open up additional income streams.

The ecourse registration costs you
nothing to get in – check it out at
www.theaffiliatemarketingintensive.com.

By the way, the press release
I wrote about this ecourse wound up at:

#2/28,880 Google News How to Make Money from Home 
#3/13,360 Google News Internet Marketing
#2/1,360 Google News Affiliate Marketing
Listed in Online Case Studies on Blogger Search
#5/11,367 Yahoo! News Internet Marketing

How did we get so high?

Perhaps the headline floated our story
towards the top . . . 
Affiliate Marketing Intensive Enrolls 5,592 —
Reveals How to Make Money Online 

Do you suppose the keyword
seasonings and our secret sauce
spiced up the entrée’s ratings?

Whatever it was, we made the
search engine rankings rock.

Now, go check out
www.mtnlive.com and
then recommend something
to someone – like reading our
blog!

To your off and online success~

Barbara

<><><><><><><><><><><><><><>
Please forward to your friends in these
Target Audiences
Entrepreneurs, family-owned businesses
and experts of all kinds
Publisher
Barbara Rozgonyi, writer, speaker, consultant, infopreneur
Subscribe
www.transformmarketing.com and claim your gifts
Our Business
CoryWest Media ~ Accelerated marketing strategies,
impactful PR campaigns and continuing marketing
and communications education in virtual
and live learning environments
Email comments, suggestions or ideas:
moderator@marketingtransformationsnetwork.com
<><><><><><><><><><><><><><><>
A word from our publishing editor, Barbara Rozgonyi
Thanks for subscribing to
Marketing Transformations Network News.
Please feel free to forward this ezine to
anyone you know who wants to grow
their business or organization quickly

This article originally appeared in our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses.

This week’s message came to mind in the mists of Indiana’s corny farm fields.

Not the first place you’d think of as an oasis of marketing inspiration, right?

Here’s the replay . . .

Two hours behind schedule because of boa constrictor traffic, now driving as fast as the speed limit allowed, we were nowhere near to being on track to get to the U.S. Grand Prix qualifying trial on time.

The only way we’d make it for the start is if we were in Michael Schumacher’s Ferrari.

Was there any other way – at all – we could find out what was happening?

We considered our options:

a.) Find a local radio station:
country, farm report, baseball,
sludge rock, NO!

b.) Stop at a truck stop with
SpeedChannel – too smoky

c.) Forget about it – are you serious?

d.) Log onto www.formula1.com
from the passenger’s seat – huh?!?!

Now, I must admit I seriously considered everything (well, maybe not the truck stop) except the correct answer, D, because I’m still acclimating to using my Treo as an Internet
connection – make that a mobile sports channel.

Vaguely recalling that we used the Treo to check on the World Cup scores once from a botanical garden, I stealthily eased it out of its sleek black leather case, logged on inconspicuously and announced, ‘I have THE latest F1 stats!’

It’s a wonder the car stayed on the road.

Now here’s the lesson . . .

MICES, Mobile Interactive Client Engagement Systems, (yes, I did make that acronym up) delivered via cell phones allow you to connect with your clients anywhere – even inside a noisy
minivan playing Charlie and the Chocolate Factory and matt pond PA (www.mattpondpa.com) on I-65 in Indiana.

Even if you’re a mobile-info junkie, have you ever considered how to squeeze your business into a cell phone?

Think mini-websites, textural text-messages, file photos, your company’s ringtones (if you’re a composer) and well, maybe even phone calls.

Now, let’s talk about how you can use MICES to catch your mobile clients.

Before we get into too much detail, you need to know that your clients must want to be caught.

In fact, when they’re so eager to want to have you reach them anywhere, anytime, MICES is a service they crave.

(Note to real life mouse catchers: a friend’s recent in-house survey showed that mice – at least one she was trying to catch – prefer Ghirardelli over cheese. Try it.)

How hungry are your clients for MICES?

Here’s a way to gauge/generate interest.

Today’s issue of the Wall Street Journal features an interview with James Stengel, Global marketing officer, Procter & GambleCo. Stengel talks about using cell phone marketing with a reference to the new Crest with Whitening Plus Scope Extreme toothpaste ‘irresistibility quiz’ consumers can take using text messaging. Stengel is quoted as saying, ‘The last thing we want to do is aggravate and interrupt someone in a media they’re enjoying. . . whether it be on mobile (phones), gaming or the Internet, we start with, ‘What’s our place, what’s the consumer habit, what would be helpful, what would be interesting?’

So how do you breed MICES?

Start out by designing/breeding MICES communications by answering these questions:

1. Who in your client base would best benefit
from timely text-messages, a mobile enhanced
site or even photos?

2. What kind of information would you send:
reports, scores, reminders, project updates,
event promo/reminders, links to sites, special offers?

3. ‘Honey, I Shrunk the Site’
What will your site look like and how will it
function on a cell phone screen –
test it out as is now and map out a mini-version.

4. When would your client use this information
to connect and/or buy from you?

5. Where does MICES fit into your communications
plan and what does it integrate with?

6. Why do you want to use MICES –
to enhance your client communications, right?

7. How will you inform them/will they sign up?
And, how will you monetize the service –
subscription fees, ads, sponsors, faster and better sales?

MICES References & Resources

Formula One Subscription package
options such as 15 text messages and 1 picture per event
http://www.formula1.com/mobile_email/mobile/

Crest Whitening Plus Scope – mobil rules guide
http://www.crest.com/en_US/home.jsp

Mass text-messaging site offers a free trial;
we have no experience with this one, but
you can try it out when you call your
disparate teenagers to dinner
http://www.eztexting.com/index.php

Google guide to SMS (short message service),
shows how to use
Google’s search/text message service on your phone
http://www.google.com/sms/howtouse.html

How about 100,000,000 messages?
Check out this article about
Chicago’s own Vibes Media, www.vibes.com
http://www.wirelessweek.com/article/CA6351040.html

Billion Dollar Business From the
July 10 edition of the International Herald . . .
http://www.iht.com/articles/2006/07/10/business/wireless11.php

‘In 2005, according to Gartner,
text messaging generated $70 billion
in revenue for the carriers,
which made a whopping gross profit
margin on that part of the business
of more than 90 percent, about
double the margin for the
business as a whole.

By contrast, mobile instant messaging
generated $55 million in revenue in 2005,
according to In-Stat, though that is
forecast to grow to more than $3.6 billion by 2009.’

So, think about how you can turn your client’s cell phone into an on-demand mobile interactive client engagement system (MICES) that makes money and good sense for both of you!