Flash back to 2000. . .. that’s the year I bought http://wiredwriting.com. With plans to use the site as a space to teach people about how to communicate more effectively online, I knew that writers would need to upgrade their skills – even if they were A+ students offline.

Today, I teach wired writing workshops to train companies and writers how to communicate more effectively online. That’s why I’m excited to see a new online, and hard cover, style guide.

“The …

A simple code keys into a new social media infographic. Yellow is for content. Red is for channels. D means data rich. Four points cover the spectrum: awareness, consideration, centralized and decentralized. How best to interpret this?

In New Content Marketing Infographic: “The Content Grid” Joe Chernov, the new director of content marketing at Eloqua, says The Content Grid is, “. . . a simple framework for content — or ‘inbound’ — marketing. That is, it plots content …