It’s priceless. And it’s yours. However . . .

The way people see you online is not all up to you. Your reputation is in the eye of your reader.

While you have some control over where you show up and how you position yourself, [trust me on this] you really want people to have an opinion about who you are and what you do. Hopefully, a good opinion, but even constructive criticism is welcome when it leads to a higher …

A reader writes . . .

I read with interest your response to the gal looking for help with her arts site. You say in your response:

As you may know, press releases have evolved from a simple announcement to a select group of journalists to powerful tools that merge search engine optimization, multimedia, social networking, traffic measurement, online exposure …

Sometimes a seemingly tiny crisis can turn out to be a major ordeal. Little things can blow up into big matters very quickly – especially online.

This week, United Airlines’ stock nose dived and almost crashed due to a story, published in 2002, about United’s bankruptcy filing. According to some reports, as much as $1.41 billion evaporated in a few hours before coming back, still short of where the stock stood before the story’s actual date was confirmed.

Did United …