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Category: Publicity

How To Fill Seminar Seats Using the Power of Free Publicity | Ebook

Posted on March 27, 2008

seminarprebook Looking for a quick-start guide to free seminar publicity?

Then you’re in the right place!

As seminar marketers and PR pros, Jenny Hamby and I want to share our success secrets. We want YOU to be successful! That’s why Jenny interviewed me, we transcribed our interview and turned it into an ebook you can purchase and download today. Put the Power of Free Publicity to Work for You

Our ebook, “How to Fill Seminar Seats Using the Power of Free Publicity” tells you:

  • Exactly all that PR encompasses (most people overlook the vast majority of what “PR” is – which means they’re leaving a lot of money on the table)

  • How to capture the attention of overloaded journalists – and get them salivating to talk to you about your upcoming seminar

  • How many types of press releases you should write at a minimum

  • 7 key elements every press release should contain … if you want it to get noticed, picked up and printed

  • How to find hidden publicity opportunities in even the most mundane events

  • Ways to structure and plan your seminar to maximize your chances of winning free media exposure

  • Identify which media outlets you should be targeting … and who to contact at each organization

  • The best way to contact the media – email, snail mail, fax or phone (you might be surprised!)

  • How to build a relationship with your media contacts … so that when you’re ready to promote your next event, they’re ready to listen

  • How much you should really plan to spend on PR each year

  • The #1 mistake most seminar promoters make with their publicity (if you make this same error you’ll losing thousands of dollars each year guaranteed!)

On the call, you’ll hear a lively, collaborative exchange that will inspire you to get started. The seminar content alone is worth over $500, but I want to help you fill your seminar seats with free publicity, not excess education expenses, I’m offering you this ebook for $39.

Purchase and Download Your $39 “How to Fill Seminar Seats Using the Power of Free Publicity” Transcript Now

How to Claim Your Complimentary Copy

Contact Barbara Rozgonyi, professional marketing speaker, about speaking at your event and your copy is on me.

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PR Resources: Get on the List to Help a Reporter – Get Quoted

Posted on March 24, 2008

mediacoverage Monday means Marketing Sherpa. Today’s Marketing Sherpa PR Interview features Peter Shankman and his new site/service called “If I Can Help a Reporter Out, I Will.” The founder of The Geek Factory Inc., Peter also wrote the book, “Can we do that? Outrageous PR Stunts That Work and Why Your Company Needs Them.”

Matchmaking PR

The idea behind “If I Can Help Out a Reporter, I Will” is to match in a hurry, always-on-deadline journalists to a list of media-hungry experts just waiting to be interviewed. First launched on Facebook, the group members now number almost 1200 – Facebook’s limit. That’s why Peter’s moving the service from Facebook to a site. Reporters email Peter directly; you’ll find directions at the site.

Want to sign up? Visit How to Help A Reporter and enter your name and email address. The first email came today with queries from a student journalist, BusinessWeek, an author looking for  real-life stories for a TV show, Investment Dealers Digest, and freelance journalists. No fit for our clients. That’s okay. It’s good to see stories in progress and learn more about the reporter’s beat. And, the experience inspired me to type out a quick guide to keep handy in case there is a match – I can send our clients a link to this post.

When You Answer a Reporter’s Query

Google the reporter to find out more about them and their work.

Check out a copy of their magazine or publication so that you can tailor your answer to their readers.

Respond only if relevant – think about how many answers in forums don’t match questions.

Mention the topic in the email subject line.

Be brief: introduce yourself, comment and close with contact information.

Link to any information you have online that might be relevant.

Record a quick video/audio answer, if you’re so inclined, so they can hear you or see you.

Be there when they call – if you’re not there when they make the call, you might not make the story.

Think about your comments as sound bites – package them into 20 words or less.

Refer to your experience and give numbers, if you have them.

Set up a media contact page they can go to for images and background information.

Update your Facebook, LinkedIn and Twitter accounts – make sure that what they see matches who you are.

Email Peter with a testimonial when you have a great experience – I’m sure he’d like to keep track of what works and how.

How to Contribute

Although the service is free, if you want to make a contribution, Peter suggests an animal charity like Best Friends Animal Sanctuary, or The National Search Dog Foundation.

Let Me Know . . .

What would you most want to be quoted on?

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PR for Speakers-Legendary Lessons from Pam Lontos of PR/PR

Posted on March 14, 2008

pamlontos-prpr-barbararozgonyi-0308

If there’s one thing every speaker and author could use it’s more publicity.

“I See Your Name Everywhere,” the title of PR/PR founder Pam Lontos’ new book, was also the topic of her presentation to NSA-IL today. Pam covered what you need to know to get more publicity, media attention and bookings!

My top takeaways:

- start at the top and work you way down – it’s often easier to get into national publications

- keep at it: one author sent a new press release to Oprah every week – for four years! – before he got on the show

- write the book; you’ll get instant credibility

- contain media kit costs by limiting your information to one page

- produce an easy to reproduce and update speaker promotion book you can print-on-demand

- don’t be in a rush to get industry book reviews

- contact trade industry publications directly to place 800-1000 word articles

- author popular articles that can run over and over again – one of Pam’s clients’ articles ran over 120 times!

- grab attention with your headlines that list benefits or solve problems

- get in the habit of responding to news immediately with a press release

- tie your news into a special date on Chase’s Calendar of Events – today is Pi Day!

- accept every media interview – the smallest connections can pay off big time

- be patient, one story took almost two years to place in Fast Company

- visit Pam’s site to read her public relations articles

Your Turn

What’s your dream media opp – magazine, radio or TV?

 

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Tale of Two Non-Profits | Stale PR or Fizzy Community?

Posted on February 18, 2008

One of my clients asks me to do lots of research, but some of it is simple: I look into our creative archives and that’s where I find most of it. Sometimes, I have to go a bit further, but not far. That’s where I found myself today. Searching for something that wasn’t there. My stats from an 2006 article about a charity were the freshest out there.

Sure their site has a newsroom and an annual report – dating back to 2006. What happened in 2007 – anything? It’s no coincidence that this charity is regarded an under the radar operation. They don’t pay [money for or attention to] marketing or PR and it shows.

At one event they asked me how one of our charity clients got to be so visible and successful. Given that our goal was to make the charity a household word county-wide, our intentions were to be familiar, accessible, friendly and easy to partner with.

The charity has a face – make that faces. Over 400 of them turned out for a gala last weekend. Although this charity hasn’t engaged our services for a year or so, I have to think that our four years of foundational groundwork paid off.

This fall, I taught a college course in marketing execution for non-profits at the Academy for Excellence. We tossed out the 600+ page book that allowed 1.5 pages for online marketing. And, I came up with my own curriculum that covered how to compete online with little or no budget. You don’t have to spend a fortune on marketing, but you do need to know that it’s necessary for fund-raising [or generating revenue] and visibility – no matter what business you’re in.

What do you think?

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Love Letters | Testimonials as a Two-Way PR Tool

Posted on February 14, 2008

refreshingreruns_businessPRblog_BarbaraRozgonyi

One of our most successful PR campaigns was written by our client’s patrons. We asked them to write love letters. With the writing prompt: “Why I Love My Library” and red heart-shaped notes, patrons of all ages penned their own love story. Then, they were free to post their note anywhere. Walking into a library lit up with love attracted papers, photographers – and patrons. In the spirit of Valentine’s Day why not write your own love note?

Here’s how. . .

Refreshing Reruns is a series that goes back to the archives and then takes the forward view of what’s to come.

This article originally appeared on March 7, 2007 in a bit of longer format. Updates in italics. redonwhitehearts

Whenever I think my experience can help someone make a better decision, learn something new or contract with an industry leader, I often email a quick testimonial, send off a video or step out in front of a video camera to give them a snapshot of my story they can use in their marketing.

Every day you come in contact with someone who can promote your business – for free. All you have to do is tell them a story about your experience with their product or service and they’ll be happy to relay it to others as a testimonial. Remember, it works both ways. When you give a testimonial, you may be asked back to talk about your experience and your results must match your testimonial.

Step One: Short and Sweet Review

All you need to do is write up a short and sweet review. Keep it quick and stick to one main point summarized in a few sentences. Mention your expertise in a quote like this:

“As a __________, I found your suggestion about __________ to be a key piece of information I needed to _____________________.”

Step Two: Record it

Video or audio testimonials leave a longer lasting impression than written words. Offer to record your testimonial or just hand it over.

Step Three: Power Signature

Whenever you send a testimonial, include a power signature. Go beyond your name and include any relevant information that supports your connection to the audience: your company name, appropriate title [for some you may be president, others a speaker or a consultant] and your website. Sending your photo along connects your name with your face. Add a list of your online connections such as Blog Catalog, LinkedIn, Facebook, FastCompany, MyBlogLog and Technorati.

Step Four: Send it

Sending the testimonial on your letterhead with a signature is the most formal approach and is the best when your letter will be displayed. Follow up with an email that includes an audio or video attachment. Give them approval to use your testimonial, image and media in their press releases, on their site, at their business and in any of their marketing materials.

Step Five: Take Action

Now that you know how to write and package testimonials, here are a few ways to take action today.

Send a follow up email to a speaker after a presentation summarizing your top takeaways or write a blog post with images.

Look in your inbox and find an ezine you like, choose to respond to an article with a comment and testimonial on how much you enjoy each issue.

Pick out a few products you enjoy using, look up the company’s contact information and let them know how their products make your life better.

Offer to be a spokesperson – either paid or unpaid.

Track the links from online mentions to your site[s] and blog[s] to measure your success.

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“Ever wish you could get your name in the news but didn’t think you had a news-worthy story to tell? It’s my job to help you do just that!” Barbara Rozgonyi, founder of CoryWest Media, creator of Panoramic PR, producer of Ultimate PR Secrets

An in-demand publicist and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. The founder of CoryWest Media, Barbara’s project experiences range from producing projects for a Fortune 100 CEO to writing press releases for every new business in her village. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed.

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Your Turn to Comment

Who’s on your love letter list?

Contact Barbara about advertising, a creative project or a speaking opportunity.

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