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Category: Publicity

The New Rules of Marketing & PR by David Meerman Scott | I’m in the Book

Posted on May 12, 2007

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David Meerman Scott’s upcoming book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly[pre-order on Amazon], goes on the market in a few weeks. From the early editorial reviews [see later in post], this will be a best-seller.

Back in January I wrote about where to download The New Rules of PR 2007 Playbook by David Meerman Scott and mentioned the upcoming book, which I’m dying to read.

Turns out I’ll get a free advanced copy because Wired PR Works by Barbara Rozgonyi is mentioned in The New Rules of Marketing & PR.

With 161 blogger/contributors [see complete list below], David doesn’t go into how we all qualified. Although I’m thrilled to see my name on the list, I’m more excited about being introduced to a whole new group of future thinkers.

Congratulations to everyone who made the list – and to David for coming up with a brilliantly strategic and generous way to include the community.

The New Rules of Marketing and PR Editorial Reviews from Amazon.com . . .

“The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New Rules of Marketing and PR, goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules which show you how to negotiate those ramifications with maximum effectiveness. And he does it with real-life case histories and an engaging style.”- Jay Conrad Levinson, The Father of Guerrilla Marketing and Author, Guerrilla Marketingseries of books

“The New Rules of Marketing & PR teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization.”- Mark Levy, Co-author of How to Persuade People Who Don’t Want to be Persuaded and founder of Levy Innovation: A Marketing Strategy Firm

“The history of marketing communications – about 60 years or so – has been about pushing messages to convince prospects to take some action we need. Now marketing communications, largely because the overwhelming power and influence of the web and other electronic communications, is about engaging in conversation with prospects and leading / persuading them to take action. David Meerman Scott shows how marketing is now about participation and connection, and no longer about strong arm force.”- Roy Young, Chief Revenue Officer, MarketingProfs.com and co-author Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence and Business Impact

List of contributors mentioned in the book . . .

 

Adele Revella Buyer Persona Blog
Joe Wikert Publishing 2020 blog
Steve Johnson
David McInnis
Mark Levy
David Hamm
Mike Levin
Colin Delaney epolitics
Steve Goldstein Alacrablog
Todd Van Hoosear
George L Smyth Eclectic Mix
Mark Effinger
Michelle Manafy EContent magazine
Kevin Rose Diggnation
Grub Street Writers
Dave Armon
Britton Manasco
Jordan Behan
Nettie Hartsock
John Havens
John Blossom ContentBlogger
Larry Schwartz Newstex
Steve Smith
Melanie Surplice
Nate Wilcox
Ian Wilker
Cody Baker
Dianna Huff
Brian Carroll
Ken Doctor
Jonathan Kranz
Barry Graubart
Steve O’Keefe
Ted Demopoulos
Debbie Weil
Paul Gillin
Matt Lohman
Seth Godin
Rob O’ Regan
Steve Rubel Micro Persuasion
Paul Gillin
Joan Stewart The Publicity Hound
Glenn Nicholas Small Business Inspiration
Mac MacIntosh The B2B Sales Lead Expert
Jill Konrath Selling to Big Companies
Guy Kawasaki How to Change the World
Court Bovée and John Thill Business Communication Headline News
Grant D. Griffiths Kansas Family Law Blog
Robin Crumby The Melcrum Blog
Jim Peake My Success Gateway
Eli Singer Refreshing the Daily Grind
Duane Brown Imagination+Innovation
Scott Monty The Social Media Marketing Blog
Ian Lamont
Blog Campaigning
Rich at Copywrite Ink
John Lustina SEO Speedwagon
Adam Tinworth OneMan+HisBlog
Scott Clark Finding the Sweet Spot
Amanda Chapel Strumpette
Jennifer Veitenheimer reinventjen
Morty Schiller Wordrider
Matthias Hoffmann the power of news
Erin Caldwell’s PRblog
Ferrell Kramer Talking Communications
Anita Campbell Selling to Small Businesses
Rugjeff
Karl Ribas’ Search Engine Marketing Blog
Tony D. Baker Advanced Marketing Techniques
Tom Pick The WebMarketCentral Blog
Tina Lang-Stuart
Bryan Eisenberg Jeffrey Eisenberg Robert Gorell and the rest of the team at Grok Dot Com
Michele Miller WonderBranding
Publicity Ship Blog
The Media Slut
Brad Shorr Word Sell
Sasha Where Business Meets the Web
Ellee Seymour ProActivePR
Chris Kenton The Marketers’ Consortium
Paul Young Product Beautiful
By Ron Miller
Michael Morton
James D. Brausch
Janet Meiners Newspapergrl
Andrew B. Smith The New View From Object Towers

Cristian Mezei SeoPedia

Jim Nail Cymfony’s influence 2.0
Denise Wakeman and Patsi Krakoff The Blog Squad
Forward Blog
Ben Argov
Zane Safrit Duct Tape Marketing—Business Life
Will McInnes Online Marketing Guide
Robbin Steif LunaMetrics
Mike Boss
Marc Gunn Music Promo Blog
Nancy E. Schwartz Getting Attention
Kami Watson Huyse Communications Overtones
Todd Defren PR Squared
Michael Stelzner Writing White Papers
Dee Rambeau Adventures in Business Communications
Glenn Fannick Read Between the Mines
Owen Lystrup Into PR
Morgan McLintic
Mark Batterson Evotional
Jay Coffelt
John Richardson
Robin Good MasterNewMedia
Shel Israel Naked Conversations
Robert J. Ricci Son-of-a-Pitch
Mike Sigers Simplenomics
Dan Greenfield Bernaisesource
Brian Clark copyblogger
Lee Odden TopRank Online Marketing Blog
David Weinberger
Carson McComas
The FutureLab blog
John Bradley Jackson Be First Best or Different
Wired PR Works by Barbara Rozgonyi
Mark Goren Transmission
John Wall Ronin Marketer
MarketingProfs Daily Fix Blog
John Koetsier bizhack
Steve Kayser Cincom Smalltalk
Dale Wolf The Perfect Customer Experience
Eric Mattson Marketing Monger
Scott Sehlhorst Tyner Blain
Seeds of Growth blog
Hugo E. Martin
David Phillips leverwealth
Terry Affiliate Marketing Blog
Gavin Heaton Servant of Chaos
Mark White Better Business Blogging
Eric Eggertson Common Sense PR
Michelle Golden Golden Practices
Liz Strauss
Tony Valle Small Business Radio
Chris Heuer’s Idea Engine
David Evans The Progress Bar
Todd Andrlik The Power to Connect
The New PR Wiki
NewPR
Pelle Braendgaard Stake Ventures
Lisa Banks Search Engine Optimization Eblog
Chris Brown Branding & Marketing
Graeme Thickins Tech-Surf-Blog
Ardath Albee Marketing Interactions
Lauren Vargas Communicators Anonymous
Lori Smart Lemming
Dane Morgan
Jason Leister Computer Super Guy
Bill Trippe
Jason Eiseman Jason the Content Librarian
Reuben Steiger Millions of Us
Taran Rampersad Know Prose
John Richardson Success Begins Today
Valentin Pertsiya Brand Aid
Bill Belew Rising Sun of Nihon
Joe Beaulaurier An Ongoing Press Release
David Koopmans Business of Marketing and Branding
Chris Anderson The Long Tail
Roger C. Parker Design to Sell
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4 Comments - Posted in Marketing, PR, Press Releases, Publicity, SEO, Social Media Tagged with: , , ,

Newsvine.com | Track the News | Make the News

Posted on May 10, 2007

You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog.

Thanks to the folks at Newsvine for the following email update.

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A Much Smarter Front Page

What good is a news site that doesn’t adapt to the way you use it? The new Newsvine front page puts you in control of everything. Want your original Newsvine content at the bottom and your New York Times stories at the top? No problem. Want twice as many headlines? Also not a problem. If you can drag and drop, you can design your own front page in a matter of seconds.

Local Headlines and Weather

You know how when you’re trying to make conversation with someone, you’ll often say empty things like “nice weather we’re having”? With local weather now automatically displayed on your front page, you can now be much more specific with statements like “did you know that according to my favorite site, Newsvine, it’s going to be 78 and sunny in three days?” Furthermore, since we now also display headlines from your local newspaper, you can follow up that with “Did you hear Tom from the fraternity was arrested last night?” It is important to us that you’re as well informed about your city as possible, and that you’re consistently equipped for these precious moments of idle banter.

Newsvine Groups

With over 600,000 people a month using Newsvine now, it’s easy to get lost in this giant news amusement park. Well safety in numbers, we say. Create your own group or join hundreds of existing ones and connect with people who share your, ummm, “original” views on the world. There are groups for left-wingers, groups for right-wingers, and even groups for people who enjoy the music of Winger. Actually, we booted the Winger group, but you get the picture.

Newsvine Live

If you’ve ever wondered what people are doing up to the second on Newsvine, Newsvine Live will tell you. Quite possibly the world’s most thorough and voyeuristic news ticker, Newsvine Live feeds your nascent desire to stare at moving objects on a screen. When you see something interesting float by, just click and you’re off to go read it.

The News in Pictures

Let’s face it. Reading is hard. For those times when you’d just like to pop in and see what’s happening in the world in the form of great photography, the new Newsvine front page photo gallery is there for you. Each photo will actually take you to the corresponding story as well, in case you suddenly decide you’re up for some of that readin’ stuff.

External RSS Feeds

You can now add any news source in the world to your Newsvine front page with just a simple click on the big green “Add News Module” button. From the New York Times to the BBC to Techcrunch, it’s all there just waiting to be added.

All this and so much more awaits you at the new Newsvine. We’ve been working very hard over the past several months to give you the quality, customizable news site you deserve, and we hope you enjoy this huge update. If you do, tell your friends. If you don’t, we’d appreciate it if you’d lie to them on our behalf. Oh, and sorry for the e-mail!

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[Note to Newsvine: Thanks for the email - telling your users how to use the product is perfectably acceptable and welcome.] Check out my Newsvine profile - it’s in starter mode.

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2 Comments - Posted in Book Publicity, Events, Internet Marketing, Press Releases, Publicity, SEO Tagged with: , , , , ,

Ezine Article | Superhero Public Relations | Client Rescue Operations

Posted on May 9, 2007

 Today, this article went out to my MTN Ezine subscribers.

Superhero PR: Coming to Your Client’s Rescue 

It doesn’t take a cape to rescue your clients;  just use your superpowers

 by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert

In Marvel comics, when the city is under siege, Superheroes save the day. What if you were a Superhero? Where would you find opportunities to go above and beyond the call of duty? How would you describe your rescue operation? Who do you help, when, where, why and how? In this article, using Wikipedia’s definition of Superhero common traits as shown in italics, you’ll learn how you can use your super powers to save the day for your clients. 

Extraordinary powers and abilities, relevant skills, and/or advanced equipment

Product . . . What’s so special about what you can do? Take inventory of your powers and abilities in relationship to the relevance to your client’s situation. How does your product, service, delivery, consulting give them super powers of their own?

Read the rest of the Superhero Public Relations story

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Times Square PR | Beam to 1.5[million]/day

Posted on May 7, 2007

Thanks to Spiderman 3, this post is drifting out of draft mode from where it’s sat when I first got the news.

In one of the first scenes, Spiderman stops to observe a crowd, mostly kids, watching a video. Seeing this shot reminded me to publish this post. Here’s how you, like Spiderman, can see yourself on a giant screen in Times Square.  

The latest in uber cool PR add -ons. . .  PRX Builder can beam your image out in Times Square. Here’s an excerpt from their announcement:

“More than 1.5 million people pass through Times Square in a day – imagine the power of your image potentially reaching that many consumers!

So is it just a PR pipedream? Not any longer!

Thanks to PR Newswire’s new Internet Photo Distribution, your image will appear on the Reuters digital billboard in Times Square!

For $299 the Internet Photo Distribution includes:

Posting of the image thumbnail on over 175 websites, including: LA Times, ABC Television affiliates, Yahoo! and others

Display of the image on the Reuters digital billboard in Times Square
Images are displayed on the billboard for 15 seconds during the morning or afternoon rush hours, Monday – Friday
The story headline is also displayed with the image (up to 100 characters)
You receive a screen shot of your image on the billboard (what a powerful visual!)
 
The Reuters sign is the world’s largest digital sign. It is 23 stories tall and is comprised of 13 screens. It is a prime location, occupying the entire Southwest corner of Times Square, and it faces traffic!

To see the sign via a live webcam, please visit our partner’s website: http://www.timessquare2.com.

An image can be anything – a logo, a headshot, a product-in-action shot.

With your next press release, simply include a jpeg file (at least 200 dpi and 9 inches on the longest side)

For this special offer, don’t distribute your press release using the PR Newswire distribution page. When your release is complete, send an email to support@prxbuilder.com and request the Internet Photo Distribution.

As the saying goes – a picture is worth a thousand words – but that’s only if people see it!

The Internet Photo Distribution can only be purchased as an add-on to a text press release. It is not available for stand-alone photo distributions – it must go out with a press release.

So, what are you waiting for? See your name in lights on a Times Square billboard!

Seriously, where else can you get that type of exposure [and PR pop]  for under $300?

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LinkedIn Resources | Smart Ways to Use LinkedIn Contest

Posted on May 7, 2007

Scott Allen reports the first ten entries in the Smart Ways to Use LinkedIn Group Blogging Project are in!

In looking at the entries so far, I’m pleased to see my post “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn” is on the list. Why? It’s not about me – it’s about helping people get where they want to be. Other entries cover resumes, networking, group management and tools. The contest closes on May 9 with a the real winners being the readers who take action on the ideas that inspire them.

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