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Category: Branding

2011 Editorial Calendar Free Resource

We’re at the point in the year when we’re finalizing our client’s 2011 social media marketing PR plans. Knowing when an outlet plans to cover stories in their market makes it easy to block out possible placements. And, contacting reporters in advance means you’ll have less competition for publication. So, how do you know who’s writing about when?

Thanks to Cision, you have now access to something that many companies pay PR firms to search for: a comprehensive, and free, editorial calendar. Read More…

Veterans Day Gratitude

Veterans Day is always a powerful day for me. Four of my mother’s brothers fought in World War II. The youngest brother never came back.

Surrounded by uncles who fought in the war on my father’s side as well, the American Legion served as our family’s community center.

But, my father didn’t belong there.

Due to a disability, he wasn’t eligible to join the service. And, he never got over being excluded from going to war.

Today, I remember all of them, all gone, including my father-in-law who served in the Air Force with gratitude. Every family has a military story.


Today, I’m inviting you to honor the 21.9 million US military veterans.

Businesses throughout the US are offering special deals for veterans, active-duty military personnel, and their families. To show my gratitude, I’m offering a $50 discount on the Sixty Minute Second Opinion consultation throughout the month of November to up to 10 veterans, more if my schedule allows. To schedule a time, click on the link and I’ll contact you to schedule a time to talk about a marketing idea, a blog publishing calendar, a PR campaign, social media strategies or anything you want. Here’s an example of the type of project my company produces. . .

Veteran’s Day Book Recommendation: The Tender Warrior by General Hal Moore

In 2009, my company had the honor of distributing an announcement about General Hal Moore’s book and accompanying movie, The Tender Warrior. Here’s an excerpt from the release . . .

Published by Simple Truths, the book is for serious leaders and speaks to corporate managers and all people, no matter where they are in their walk in life. A Tender Warrior: 5 Leadership Lessons to America captures Gen. Hal Moore’s approach to leadership, motivation and inspiration. A long time warrior for ethical leadership, Gen. Moore is the founder of The National Endowment for The Public Trust, based in Atlanta, Georgia, with Ambassador Andrew Young as Honorary Chair. General Moore is donating 100% of his royalties from this book to The National Endowment for The Public Trust. Watch “A Tender Warrior,” Simple Truths’ movie about Gen. Moore’s new book.

Gen. Moore co-authored the New York Times #1 bestseller, We Were Soldiers and We Were Young Once, which sold 3 million copies and became a movie starring Mel Gibson.

To say that I’m honored to be a part of General Moore’s latest book project is an understatement. It is one of the highlights of my life. This is one book that I’m certain will live on long after I’m gone. These leadership principles from General Moore are timeless treasures that will be inspiring to future generations,” said Mac Anderson, the founder of Simple Truths.

Disclosure: Simple Truths engaged CoryWest Media to manage public relations projects like this one. You should know the links in this post pay affiliate commissions. That means I get compensated for making a recommendation and routing traffic that results in sale. If you purchase a product or service from this site, please let me know so I can send you a thank you gift.

Image: Monument Circle Taxi c2010 by Barbara Rozgonyi from the Indy Collection

What’s your/your family’s military service story?

Bloggers and Brands, a Review Video

Nine bloggers, a Saturday morning, State Street, camaraderie and cameras met up to make a video. Getting bloggers together to interact with the brand, the product and each other – via a group product review – is a winning strategy.

Here’s the video that shares the Sears Electronics Megapixel Meetup experience Enjoy!

http://www.youtube.com/watch?v=a9iuhNyxjvg

Did it really matter what camera we were testing? None of us – I think – had ever participated in a group review like this one. Here’s a post with more background: group pr = product review of the Samsung ST600.

Full disclosure: Sears Electronics and Samsung gave each of the test photographers a camera to keep.

Thanks again to Daniel Honigman, Sears Electronics, Samsung and my fellow camera-artists for a fun rainy day: Araceli Arroyo, Theresa Carter, Michael Courier, Tammy Green, Maura Hernandez, Andrew Huff, Leah Jones and Nicole Yeary.

Product Review Policy
Have a product or a service that you’d like to submit for review on Wired PR Works? Email corywestmedia @gmail.com or call/text 630.207.7530. All reviews must be relevant to entrepreneurs, PR or marketing. Products and services selected for reviews will be subject to our full disclosure policy. Prefer to advertise? Contact us at corywestmedia @gmail.com or call/text 630.207.7530.

Image courtesy of Shutterstock.com in exchange for credit.

Your Turn

Bloggers – how do you interact with brands?
Brands – how do you engage bloggers?

BWE10 Mari Smith Branding You into a Profitable Social Media Business

What a treat to see Mari at BlogWorld Expo in Las Vegas! Mari Smith and I are both contributing authors in the book “Success Secrets of the Social Media Marketing Superstars.” Mari is a true social media leader and it’s always an honor for me to attend her sessions as well as talk to her about what she’s working on and what’s next.

Here are my notes from this, lightly edited and not verified with the speakers for accuracy. If you attended this session, please add your comments and insights. Read more BlogWorld Expo BWE10 coverage.

Mari Smith The Brand of You: How to Build a Profitable Social Media Based Business slides

Personality- Based Brand Factors

Your Influence Factor
Do people listen to you?
Can you move people to action?

Your Engagement Factor
Numbers: quantity vs. engaged?
Better to have 100 highly engaged followers, quality not quantity, but when you focus on quality, the quantity come.

Your reach factor
Grow your platform organically, over time.

Your demand factor
Expert interviews, reviews, beta tests.

Your Known Factor
Other influencers refer you – who knows you?

Examples of personality-based brands
@ScottMonty [Ford]
@FrankEliason
@Scobleizer
@CharleneLi
@Jowyang
@BrianSolis

Brand vs. branding

Brand = experience your customers have

Branding = what you do to have people become aware of your brand

When people come into contact with Mari’s brand, she wants them to have a smile on their face.

When I saw Mari at BlogWorld, she immediately stuck bling on my badge – how fun, cool and memorable!

How do you want your costumers to FEEL before, during and after interacting with you/your brand?


Resources Mari Smith Mentioned in her Presentation

Book: World Famous
How to Give Your Business a Kick-Ass Brand Identity

Application: VPYPE Live Broadcasting on Facebook


Book: Susan Jeffers Feel the Fear and Do It Anyway


Slideshare: The Brand of You: How to Monetize Your Personality Using Social Media by Mari Smith

Disclosure: Thanks to BlogWorld New Media Expo for granting me a media pass that covered my registration.

How I Got Started in Social Media Marketing PR FAQs

Or . . . How Did you Get from Here to There

I don’t think of myself as a career counselor and mentor, but other people seem to. Lately I’m getting these questions a lot: How did you get there? How can I get a promotion? Should I quit my job? How can I start a consulting business? How did you get started in social media?

What does it mean when people start wanting to know what it takes to get what you got that you have?

Almost two years ago, I wrote two posts that I still recommend today:

Write from the Start . . . How to Launch a Creative Consultancy

Getting Started with New Media Consulting

I was thinking about writing a here to there post later, maybe in August when it’s closer to my company’s 20th anniversary [and I will write a longer one then – so stay tuned]. Since I’ve gotten several requests for career counseling, all from well-meaning folks, I decided to answer the frequently asked questions I get about who I am and what I do.

Let’s start out with a very illuminating insight . . .

Sitting in the back seat on a late night car ride home, two young ladies told me who they are. One said: I am a raconteur. The other said: I am a healer. I asked: What am I? They both said: Only you know.

So, you go first. Who are you and who do you want to be?

Not when you grow up, because hopefully you’ll always be a bit childlike, but right now, tomorrow and the next day.

If you contacted me and you’ve found your way here because of this link, my personal apologies for not letting you buy me lunch so you can “pick my brain” right away. Before we meet in person, I’ll save you time by answering questions. I’ll also ask you to think about what you need to know. I hope you find this helpful and that you achieve all of the success you deserve, both in your personal and professional lives.

Did you catch that? “Achieve all of the success you deserve.”

What does success mean to you? More money, free time, prestige, power, connections, travel? Take a minute to write down what success means to you.

For me, success is not about money – it was once, but it’s not now. Now it’s about reaching and teaching.

Frequently Asked Questions

How long have you been in social media?

My fascination with technology and communications goes back to sixth grade when I was the audio-visual person for my school. The only reason I took the job was that I didn’t get picked to be a patrol girl and I wanted to have some responsibility. I found out I really liked A/V stuff. In high school, I led the radio club – early podcaster? Backing up a bit, at 10 I took my Brownie camera to Springfield and took pictures of a historic tree coming down at Abe Lincoln’s house – a photojournalist?. At 17, I wrote my first computer program as an accounting student at University of Illinois at Urbana-Champaign. Three years later, as a senior marketing major, my business and technical writing professor offered to recommend for a position as a writer at a company in Chicago. I said no thanks, I want to be a sales rep.

Wait – the question is “How long have you been in social media?”

To me, social media is about technology, communications and relationships that mix online and in real life encounters bonded by a glue we call relationships. If you’re talking about two-way communication on social networks, I’ve been on LinkedIn since May 23, 2005 and on twitter since March 16, 2007. Facebook? July 18, 2007 Blogging? Taught my first course in fall 2004 and started this blog in 2006.

How can I start a social media consultancy?

Yes, people do ask me to help them write their business plan over lunch. Not everyone is cut out to be an entrepreneur. Read The E-Myth first. And, take a look at the links mentioned earlier in this post.

I want to do what you do.

Oh- are you talking about being a mom, photographer, entrepreneur, wife, blogger, volunteer, leader – what? What about what I do is attractive? Who do you want to be in three to five years?

Do you make megabucks?

How many is mega?

Will you share your plan?

Yes, watch what I do – it’s all out there.

Can I pick your brain?

No, you may not. Have you ever been through the Inside Ancient Egypt exhibit at The Field Museum? Yes? Then, you know why it’s offensive to suggest that you do that to someone else.

Can I buy you lunch or a drink?

Yes, if we don’t talk about social media or work, we’re friends and we have something to celebrate together.

Can you help me get social media and PR speaking and consulting gigs?

Believe or not, people really do ask me to recommend them for the same kinds of business opportunities I’m after. Much better: be a peer and find out how can we refer each other. Would you think of asking your competitor to recommend you without knowing how to refer them?

Do you know lots of people?

Yes.

Should I start my own business or work for someone else?

Do you need more than one income besides yours to survive?

What should I do first?

Know three things: what kinds of work you love doing, what kinds of companies you want to work for and how you want to make your money.

Can you help me find a job?

That’s your job. But, if I do find a way to make a connection for you, I will.

How about you – how did you get hired or start your business? What other questions do you want me to answer?

Photo provided by Shutterstock.com in exchange for credit – thanks Shutterstock!