The last question our personal branding panel got at Affiliate Summit West was, to me, curious, “What would you do if someone hijacked your brand?” Being an overly trusting person, I never thought about the possibility of someone intentionally hijacking your brand – or your work. Yet, it’s happened to me before. Recently I discovered that it’s happened again. Can people really be that clueless? After dashing off a quick email with links to the sites to a few peers and getting their advice, I’m coming out with a warning: take it down or I’m coming after you. And, I’m also telling you how we can work together. Here’s why . . .
Category: Branding
Hijacker Awareness Alert for Brands and Creative Work
VIDEO: Brand Journalism – SMC Chicago Jan. 2011
At the January 2011 Social Media Club Community Outlook event, four panelists talked about 2011 social media trends. “How many of you would say social media has resulted in some major breakthrough for you? Do you feel like social media allows you to control your content destiny?” Mark Ragan, CEO of Ragan Communications asked. In the video Mark talks about the importance of content and the Brand Journalism concept. Read More…
Best Picture Goes to The Social Network
Last night, The Social Network won four Golden Globe awards, including best picture. You’ll find highlights below. And, you’re invited to check out my The Social Network review and interview. You can also visit The Social Network site and download the screenplay. What do you think? Is The Social Network the best movie of 2010?
Personal Branding for Affiliate Marketers ASW11
On Monday, I participated in a panel discussion about personal branding for affiliate marketers at Affiliate Summit West 2011 in Las Vegas. Thanks to Marty Fahncke, our moderator, for suggesting we hand out an action guide. Here’s a picture of our panel. That’s Marty, Jim Kukral, me [Barbara Rozgonyi] and Geno Prussakov. All speakers received complimentary event registration. Here’s our action guide . . . Read More…
15 Event Promotion Ideas for a Blogger Book Launch
My Skechers Shape Ups arrived today. It’s neat; when you wear these shoes, you don’t walk–you sort of roll.
It’s an odd motion at first, but one that keeps you moving. That’s kind of how social media is, too. It may feel odd at first, but once you get moving you wonder how you managed to communicate before being connected to your friends online. Read More…
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