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Category: Branding

PR Web | TransWorldNews | How to Get the Best Press Release Rankings

Posted on January 15, 2007

google_home_page.jpgLast week we released the Ultimate PR Secrets press release   on PR Web. A few hours after it went live, TransWorldNews called and offered to let us test out their optimized PR services for free. Their release got us the number two spot in a Google News search for business marekting - out of almost 50,000 results. Right now, it’s at number 11, which isn’t bad considering our news is now 5 days old.

Watching the stats roll in is one of my favorite parts of crafting online releases. Sure, there’s the keyword strategizing, the snappy headline and the call to action. And, there’s always a case study in motion in analyzing the early returns. What could we differently next time? How could we tweak the copy, the terms, the attachments? That’s what we’re sorting through now. Scoring success happens on many levels: page reads, page rank, number of hits, registrations, blog posts, articles and number of sales.

 Here’s the latest from PR Web . . .

While these numbers may look impressive, what really counts is what happens when people read the release: click where you want them to.

pr_web_stats.jpg We got page one Yahoo News! and Google News placements for both publicity and PR.

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Dave Lakhani | PR and Persuasion | Ultimate PR Secrets Replay

Posted on January 15, 2007

dave_lakhani.jpg

Find out how to Listen to Barbara Rozgonyi interview Dave Lakhani 

Ultimate PR Secrets, our virtual seminar featuring million dollar public relations pros, kicked off today with a presentation by Dave Lakhani. Back in June 2006, I met Dave at an Internet marketing seminar in LA. At that time, I was just wading into the edge of the water. Today, I feel like I jumped into the middle of the ocean – but now I know how to swim.

Dave’s a very approachable and encouraging guy. Still, it’s a bit intimidating to interview someone with Dave’s credentials. . .

Dave Lakhani’s been described as a “Marketing Genius,” “Business Acceleration Strategist” and “Multipreneur” by his peers and the media. Dave’s accomplishments include developing dynamic strategies to drive record-breaking growth and increases in sales in more than 500 businesses in the last 10 years. An in-demand speaker, author and trainer, Dave’s ideas have been applied by major corporations and organizations such as IBM, the U.S. Army, Rogers Media, Micron, GE, Wizard Academy and many more.

Dave’s two best-selling books, Persuasion -the Art of Getting What You Want and The Power of an Hour: Business and Life Mastery in One Hour a Week. Dave’s advice is frequently seen in magazines including Selling Power, Sales and Marketing Management, Entrepreneur, Business Solutions and PC Magazine. Major media appearances include Business Radio Network, The Business Connection, The Today Show and dozens more. Dave is a Master Practitioner of Neuro-Linguistic Programming.

Highlights from today’s interview:

- 0ver 70% of news is “placed news,” which leaves lots of room for story coverage

- third-party endorsements strengthen your credibility

- telling compelling personal stories is powerful and effective

- pick up on “transformational mechanisms” – anything that could relate to a story you want to tell

- 7 Steps to to take to get started – let’s look at these 3

1. Come up with an interesting and relevant story to tell to an audience that wants to listen

2. Be the news, watch the news and know what’s needed

3. Give them a media release that tells your story and creates curiosity

- engage changing PR strategies and leverage tools like YouTube, Google Video and blogs to build expert status

Next Up: Jody Colvard on podcasting

Join CoryWest’s Ultimate PR community

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Million Dollar PR Pros Tell How to Turbo-Charge 2007 Publicity Plans

Posted on January 4, 2007

The second release about our first virtual seminar of 2007 is now out . . .  

Million Dollar PR Pros Tell How to Turbo-Charge 2007 Publicity Plans

Business owners and entrepreneurs everywhere can jumpstart their 2007 publicity plans by getting the expert advice they need from eight leading publicity pros in an upcoming virtual seminar called Ultimate PR Secrets, a series of expert interviews with free registration now online at www.ultimateprsecrets.com. 

Presenters include an eclectic mix of best-selling authors, nationally recognized speakers, a PR SEO strategist, a podcasting expert and guerrilla publicity gurus.

Set to launch on January 15, the Ultimate PR Secrets speaker line-up includes Dave Lakhani, Jody Colvard, Rick Frishman, Marc Harty, Dan Janal, Jill Lublin, Joan Stewart and a mystery guest.

 

“Ultimate PR Secrets students will learn how to dramatically improve their visibility – with the media, their prospects and clients – using the power of publicity in 2007. We’re thrilled to present these top-notch PR experts in our first 2007 virtual seminar event, Ultimate PR Secrets,” said Barbara Rozgonyi, founder of CoryWest Media and the virtual event’s interviewer and promoter. “Considering it would cost over $50,000 to contract them all to speak at a live event, we thank each one of them for sharing their valuable expertise in our free virtual learning event.”

 

Anyone who visits http://www.ultimateprsecrets.com may enter their name and email address to be added to the Ultimate PR Secrets VIP list, which gives them priority access to fee-free live interviews with million dollar publicity experts.

 

Presented and produced by CoryWest Media, Ultimate PR Secrets is one of the first live distance learning events to focus on public relations and is the only event ever to bring these eight experts together in a virtual seminar format. Registration is open through mid-January at http://www.ultimateprsecrets.com.

 

For more information about the virtual seminar, interviews, advertising, sponsorships or affiliate marketing opportunities, contact CoryWest Media at 630.942.9542 or connect AT corywestmedia.com.

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Pick Up the Publicity Hound’s Best of 2006

Posted on January 3, 2007

The Best of the Publicity Hound’s Tips of the Week for 2006, a free e-book is a 73-page compilation of Joan Stewart‘s hand-picked selection of her very best tips is a must-download PR resources.

This year’s tips include: hidden markets for speakers and authors, can a purse make you sick, be the next Rachel Ray, pan for gold at Amazon and what big magazines want. Joan’s also included recommended resources and a generous proportion of free stuff. Save it. Print it. Circle the tips you like and set the dates on your 2007 PR calendar.

Like to hear Joan in person? Register for Ultimate PR Secrets. She’s one of 8 million dollar PR pros speaking in our virtual PR seminar debuting in mid-January.

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