Ezine Article | MTN News | Typing Press Releases: Traditional Versus New Formats 2

Every week, Marketing Transformations Network News [MTN News], get articles like this one . . .   Now that I’m in the new rules of marketing and PR book, I’m transitioning out of the traditional approach that’s built on air time and ink. Sure, it’s great to have TV, radio and […]

LinkedIntelligence Awards | Blogworld & New Media Expo 5

Over the weekend, Scott Allen announced the LinkedIntelligence Smart Ways to Use LinkedIn prize winners.  When Scott called for entries in the Ask Liz Ryan Yahoo! group, I wrote up “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn.” Here’s my prize . . . Barbara […]

The New Rules of Marketing & PR by David Meerman Scott | I’m in the Book 4

David Meerman Scott’s upcoming book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly[pre-order on Amazon], goes on the market in a few weeks. From the early editorial reviews [see later in post], this will be […]

new_rules_of_marketingpr.jpg | Track the News | Make the News 2

You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog. Thanks to the folks at Newsvine for the following email update. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A […]