Category Archives : Branding

To Guest Blog Pitch Bloggers

How to Pitch a Blogger on Writing a Guest Post

Thanks to Brad Shorr for contributing today’s guest post. Last November, Barbara wrote a valuable post on how to be a great guest blogger. She offered some great advice about both how to approach a blogger and actually write an effective post. Important stuff, to be sure! Getting published on other blogs is tremendous for […]

Erik Qualman Qualifies Digital Leadership

Happy New Year! Social Media Club Chicago’s first event of the 2012 social season took place last night at House of Blues in Chicago. Thanks to Brickfish for the free book and for bringing Erik Qualman, author of Socialnomics and now Digital Leader: 5 Simple Keys to Success and Influence, to Chicago. A brilliant thought leader, Erik’s the […]



Thanksgiving Greeting 2011

Happy Thanksgiving! I am so grateful today for everyone who’s ever been interested in one of my blog post, articles or social updates. After all, if I didn’t have you, who would I write for? Every year I compose a Thanksgiving greeting. It’s an honor to share a few thoughts with you today. Did you […]

Improving Brands and Blogger Relationships BBSummit11 Panel

In almost every presentation, I show a chart with survey results that prove blogger relations is the most effective social media marketing tactic. Then I ask this question: Who here is using blogger relations as a social media marketing tactic? Every time, almost no hands go up. That’s why when MJ Tam asked me to […]

Brands and Blogger Panel Moderator Barbara Rozgonyi