The call was set for 10. We had a list of questions for them. But, before we could interview them, they wanted to interview us.

Thanks to Mark and Robert for taking time [almost an hour] to talk to Jeff Willinger and me about their take on social media. During our interview, Mark and Robert share stories about international entrepreneur successes, how they use social media and what they’ll cover when they speak to Social Media Club Chicago.

If you’re in Chicago, you’re invited to join us for our live Social Media Club Chicago Meets Mark Victor Hansen and Robert Allen conversation on September 23 at the Doubletree Hotel.

Bestselling authors Mark Victor Hansen and Robert G. Allen are back following their mega-hit The One Minute Millionaire with new strategies to generate cash quickly. In their new book, Cash in a Flash, two of the most successful entrepreneurs in the country show readers how to use the skills and resources they already have to generate permanent and recurring streams of income—all in 90 days or less. Mark Victor Hansen is the co-creator of the Chicken Soup for the Soul series. Robert G. Allen is the author of three New York Times bestselling personal finance books, including Creating Wealth and Multiple Streams of Income.

What would you ask Mark and Robert about social media, entrepreneurship or publishing?

You could call this a high-click post. It gets more traffic than some blogs will ever get. It won a trip to BlogWorld. A national association just asked for republishing rights. More sites link into “Becoming a Subject Matter Expert on LinkedIn: The Top Ten Ways” than any other post on my blog. And, now it’s in a book.
In the video [I still can't believe I had the courage to make this with NO makeup - at all!], you’ll see how and where the post appears in Larry Weber’s new book “Stick & Stones: How Digital Reputations Are Won Over Time and Lost in a Click.”

Although Wired PR Works is mentioned in David Meerman Scott’s book “The New Rules of Marketing & PR” this is the first time my words are in someone else’s book. Thanks to Mr. Weber’s editor who emailed me to let me know this was post was selected after the book was published. It’s an honor to be listed along with Reid Hoffman the founder of LinkedIn. I’ve read the book and if you’d like to, too, you can click on this [affiliate] link to order directly from this post.

When I wrote this post, I had no idea it would be published and linked to so much. Here’s why I think that happened . . .

Blog to Book – 12 Keys to Posting for Publishing

1. List: Top 10 anything gets noticed
2. Topic: LinkedIn is a popular social media platform
3. Keywords: Become a Subject Matter Expert is a desirable goal for many entrepreneurs
4. Search: Good search ranking; easy to find
5. Links: Referenced elsewhere with lots of inbound links
6. Author: Credibility with a deep body of work
7. Blog: Established and listed on Alltop and AdAge Power 150
8. Coverage: Referenced within the post about the amount of coverage
9. Winning: Contest winner
10. Content: Well-written
11. Book-friendly: Fits style and format
12. YOUR IDEA HERE

If there’s one thing every speaker and author could use it’s more publicity.

“I See Your Name Everywhere,” the title of PR/PR founder Pam Lontos’ new book, was also the topic of her presentation to NSA-IL today. Pam covered what you need to know to get more publicity, media attention and bookings!

My top takeaways:

- start at the top and work you way down – it’s often easier to get into national publications

- keep at it: one author sent a new press release to Oprah every week – for four years! – before he got on the show

- write the book; you’ll get instant credibility

- contain media kit costs by limiting your information to one page

- produce an easy to reproduce and update speaker promotion book you can print-on-demand

- don’t be in a rush to get industry book reviews

- contact trade industry publications directly to place 800-1000 word articles

- author popular articles that can run over and over again – one of Pam’s clients’ articles ran over 120 times!

- grab attention with your headlines that list benefits or solve problems

- get in the habit of responding to news immediately with a press release

- tie your news into a special date on Chase’s Calendar of Events – today is Pi Day!

- accept every media interview – the smallest connections can pay off big time

- be patient, one story took almost two years to place in Fast Company

- visit Pam’s site to read her public relations articles

Your Turn

What’s your dream media opp – magazine, radio or TV?

Welcome! You flew in from twitter, right? I first put this guide together in March 2008, a few weeks after getting serious about setting up a twitter profile. Back then, there weren’t that many people on twitter, but today twitter’s becoming a must-participate communications tool for businesses, non-profits, entrepreneurs and well, almost anybody. In August 2009, Ragan asked me to present “twitter 101″ at their Social Media Bootcamp. Here’s my presentation. If you have questions about twitter, feel free to leave a comment here or send a message via twitter to @wiredprworks.

~~~~~~~~~~~~~
After meeting “The Demon Bride of Twitter,” who credits this mirco-blogging tool for her serendipitously vibrant life on all levels, I decided to twitter-ize, too. Follow me on Twitter When I asked her to share top tips, she advised me to follow at least 40 people, keep the stream onscreen at all times and search Google for how-tos.

I’ve spent the better part of today following the Demon Bride’s advice. Now, I’d like to share this list of resources with you.

Micro-blogging via Twitter

Twitter Newbies Guide Four Part Series + Screencast

Twitter Toobox Twittering from Google Talk

Twitter as a non-profit communuity builder

NPR : The World According to Twitter interview with Jack Dorsey, co-founder of Twitter.com and Robert Scoble

Lifehack’s 5 Ways to Use Twitter for Good

How Reporters Use Twitter

Mediapost’s Twitter List

Problogger’s Twitter Tips for Bloggers

How to Use Twitter for Business

Twitter Background Design Guide

Twitter Packs – Add Yours or Find Friends

Top Twitterers

Twittermeter – graphs words in feeds

Teaching with Twitter

International Twitter Web Traffic

Update 0.09.08

Twitter for Churches from Church Marketing Sucks

How do you use Twitter?

03.10.08 Update

When Liz Strauss asked me to write a guest post, I did. Being so grateful for the opportunity, I decided that to offer her readers value-added off the blog. So, I’m hosting a Lucky PR Teleseminar on St. Patrick’s Day. Have a question you’ve always wanted to ask? Here’s your chance! Email your question to connect AT corywestmedia DOT com and I’ll add you to the cue.

Then, mark your calendar to join us on March 17 at 11:00 am EST/10:00 am CST – go to time.gov to convert to your time zone and call in: 

Dial-In Conference Number      1-712-432-3000
Conference Bridge Number:      302819 

Can’t make the call? No worries – email me or add Wired PR Works to your RSS reader for replay information.

Watch this post for details on how to ask me your biggest PR questions.
 

Watch this post for details on how to ask me your biggest PR questions.