You could call this a high-click post. It gets more traffic than some blogs will ever get. It won a trip to BlogWorld. A national association just asked for republishing rights. More sites link into “Becoming a Subject Matter Expert on LinkedIn: The Top Ten Ways” than any other post on my blog. And, now it’s in a book.
In the video [I still can't believe I had the courage to make this with NO makeup - at all!], you’ll see how and where the post appears in Larry Weber’s new book “Stick & Stones: How Digital Reputations Are Won Over Time and Lost in a Click.”

Although Wired PR Works is mentioned in David Meerman Scott’s book “The New Rules of Marketing & PR” this is the first time my words are in someone else’s book. Thanks to Mr. Weber’s editor who emailed me to let me know this was post was selected after the book was published. It’s an honor to be listed along with Reid Hoffman the founder of LinkedIn. I’ve read the book and if you’d like to, too, you can click on this [affiliate] link to order directly from this post.

When I wrote this post, I had no idea it would be published and linked to so much. Here’s why I think that happened . . .

Blog to Book – 12 Keys to Posting for Publishing

1. List: Top 10 anything gets noticed
2. Topic: LinkedIn is a popular social media platform
3. Keywords: Become a Subject Matter Expert is a desirable goal for many entrepreneurs
4. Search: Good search ranking; easy to find
5. Links: Referenced elsewhere with lots of inbound links
6. Author: Credibility with a deep body of work
7. Blog: Established and listed on Alltop and AdAge Power 150
8. Coverage: Referenced within the post about the amount of coverage
9. Winning: Contest winner
10. Content: Well-written
11. Book-friendly: Fits style and format
12. YOUR IDEA HERE

One of the reasons I love being a blogger is: I get to communicate with other bloggers online whenever I want. But, meeting up in person sometimes takes some doing. When I got a personal invitation from Wendy Piersall to attend a ladies night out event, I replied immediately – I’ll be there!

Thanks so much to Wendy Piersall, CEO of SparkPlugging, Epson and Barbara Jones of the One2One Network for hosting a fabulous night out on Lake Shore Drive! I met Wendy and Liz Strauss of Successful Blog at BlogHer07 in Chicago – and am so happy we’ve stayed in touch! In this picture, Karen Putz, who writes Deaf Mom joins us, it’s always so good to see Karen.

What a nice surprise to see Deb DiSandro and Dianne Morr, two friends from the National Speakers Association’s Illinois Chapter. Each accomplished speakers, they’re both going to start a blog.
I feel like such a slacker; many of the women I met write for several sites. I’m happy to introduce them to you, too.
New blogging connections for me include Jessica Ashley, Kim from Accidental Mommies, Lisa Martin and Kim Moldofsky. 

This is the kind of event that works so well on so many levels . . .

• presenting products: we got to see the new Epson 600 printer in action [my first comment? what’s that sexy thing over there? I really thought the printer was some kind of high-end stereo component] it’s fast, wireless and amazing at making gorgeous prints – I love the picture of me and Liz I got to take home
• pictures, pictures, pictures, from a pro photographer like Beth Fletcher, who blogs at I Should Be Folding Laundry
• networking in a relaxed setting that allows for extended conversations
• connecting authors, readers and subjects in new ways – I found out about new blogs, new markets and new opportunities
• extending community with a memorable event that everyone will recall [and probably write about!]
• highlighting sponsors who get visibility with event promotion and goody bags items, many shipped out in response to a HARO request

Maybe the biggest benefit of all – to me – was feeling like I am, indeed, part of a much, much bigger community. Even though Wired PR Works is not a “mommy blog,” I am a mother of three teens who writes a blog. Many of my readers may be parents. We are all part of one community; finding new places to meet and share stories makes us that much closer. 

Your Turn

How do you connect your virtual and real worlds?

Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Book Deals, Digital Assets And Corporate Sponsorships with Prince Campbell, Jonathan Fields and Geoff Nelson.

You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies. 

Did you go to BlogWorld? Please share your takeaways and resources in the comments section.

I walked in late to this session – too many people to talk to in the hallways. Other places to find more detail

Glenda’s recap of day two sessions covers major points from several sessions, including book deals, digital assets and corporate sponsorships

Ducksnorts, a sports blogger, summed up blog and book marketability highlights: “The panelists focused on the importance of marketability, with the two big lessons here being that price is all about perceived value and that you always want to keep your end game in mind, ensuring that everything you’re doing is pulling you in that direction.”

Book Deals, Digital Assets and Corporate Sponsorships for Bloggers Session Transcription by Barbara Rozgonyi @wiredprworks on twitter.com

retheauditors: Will work on that. RT @wiredprworks @lizstrauss to get published need a marketable manuscript and be someone who’s easy to work with #bwe08

@lizstrauss to get published need a marketable manuscript and have to be someone who’s easy to work with #deals, #bwe08

how big of a platform do you need? depends, smaller pubs, smaller platform #deals, #bwe08

you need to know what your endgame is, make sure everything you are doing is headed in that direction #deals #bwe08

RT thanks DaveTaylor @wiredprworks psssst Peter Shankman’s Twitter Id is @skydiver #bwe08

RETWEET @suziecheel 2pm Launch of my book “emergings- a meditation on the emotions of change” by @lizstrauss @photrade booth 510 at #BWE08

ShannonRenee: Retweeting @wiredprworks: follow session updates http://tinyurl.com/3emc8m (expand) #bwe08

if you want to speak at a conference, propose the whole package, not just a session @lizstrauss #deals, #bwe08

might take 6-7 tries to get past gatekeeper to get corporate sponsorships #deals #bwe08

people talk about corporate stuff, but it’s really all about relationships #deals, #bwe08

follow session updates http://tinyurl.com/3emc8m (expand) #bwe08

couple of ways to approach radio, radio and tv internet report rtir.com?, HARO @petershankman, set up sattelite radio tour #deals #bwe08

ShannonRenee: Retweeting @wiredprworks: we leave a footprint that lasts forever online – get it out there and comment on company blogs #bwe08

we leave a footprint that lasts forever online – get it out there and comment on company blogs #bwe08

@jetblue has a dedicate community manager, his job is to check out twitter, use the places that you use to reach out #bwe08

if you have an audience and what you’re saying is what people are interested in, they/companies will come to you #bwe08

call companies and say I blog alot about this – how can we work together? #bwe08

in digital assets sessions, this is where real $ is, facebook session too full to get into s/b in here #bwe08

Book Deals Panelists

Liz Strauss, @lizstrauss

Prince Campbell

Jonathon Fields, @jonathonfields

Geoff Nelson

Searching for popular blogs to follow? Yahoo’s Blog directory lists blogs by category. Shown here is a screen capture I took this morning. At the time, Wired PR Works was number one. So . . . I told my newsletter subscribers about it. [Apologies to my newsletter readers for letting this news get me too carried away. You'll be pleased to know my ego is back in check.]

And then . . . I decided to take a look at the link a few hours later. As of this moment, I’m number eight; former two is now seven and former three is now eleven. Click on the web page graphic to see the PR blog list. Yes, that’s right, there only 18 PR blogs listed.

More than most people, I know the shelf-life of a top-ranking: sometimes you can measure it in seconds.

What I want to know is how can the blogs switch places so dramatically an quickly? Yahoo answers the blog popularity question by saying the order is determined by Yahoo’s search technology.

If you’re looking for a.) blogs to follow or b.) directories to submit your blog to, check out Yahoo’s blog directory guide.

Last Saturday, I discovered Wired PR Works blog led a group of 100 PR blogs –by over 650% – in the most improved Technorati ranking category.

My big audience for my big announcement?

Two boys: ages 9 and 13. The location: my sister’s almost empty attic.

My announcement went something like this . . .

Me: Hey guys, my blog just got named number one! 

9 year old: Uh . . . where does it say that?

Me: See, here’s a chart and I’m the first one on the page.

13 year old: Cool!

9 year old: What’s a blog?

Me: It’s a website that has pictures and stories.

9 year old: Oh . . .

13 year old: What are your going to do to celebrate?

Me: I’m going to write a blog post.

Here it is almost a week later and I have yet to write the post.

Why? I’m thinking I’ve been promoting my own accomplishments a bit too much lately.

I even hesitated to bring this up in my weekly chat with my newsletter readers. And, no, they don’t know yet.

But then I wondered . . . what might you be publicizing that you’re not?

And, why not?

For many people, it comes down to these issues: confidence, overexposure, time and money.

What do you need to start publicizing?