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Posts by: Barbara Rozgonyi

Facebook Social Graph Interview With WDCB Radio

zuckWhat do you think about Facebook’s social graph? Want to know what the new search tool could mean to you and your business?

Here’s my interview with radio station WDCB, Chicagoland’s Choice for Jazz, News and More. Thanks so much to news director Gary Zidek for asking great questions!!!

Image: screen capture from Mark Zuckerberg’s January 15 press conference via cnet.com.

There was a lot of speculation surrounding Facebook’s big announcement Tuesday. The social media giant didn’t unveil a new phone, but it did introduce a new search tool that could have larger implications for ad revenue in the future. WDCB News Reporter Gary Zidek spoke with Chicago-area social media expert Barbara Rozgonyi about the announcement.

Try Facebook Graph Search Beta

Facebook’s Graph Search information site includes videos, a preview and an invitation to sign up for Facebook Graph Search Beta. I signed up, have you?

Have questions or want to talk more about Facebook Graph Search? Let’s meet up in the comments box!

facebook-graph-search

LinkedIn Retires Answers 5 Ways to Ask Questions Now

linkedin-polls

Really, no more questions? Or answers?

On January 31, LinkedIn will “be retiring LinkedIn Answers.”

An email announcement from LinkedIn also included this information:

“As you’ve seen, we’ve made major upgrades to the professional news, commentary and conversation features on LinkedIn. And we’re just getting started.
In this process we evaluated how our current products and features are being used. To ensure we focus on building the best products, we’ll be retiring LinkedIn Answers on January 31 and it’ll be removed from our site. Instead, we’re focusing our efforts on developing new and more engaging ways to share and discuss professional topics across LinkedIn. We look forward to sharing the details with you in the coming months, so please stay tuned.”

In a move that makes sense, LinkedIn is directing site-wide conversation into more specific – and relevant – interactions.

Question for you: When was the last time you asked or answered a question on LinkedIn?

Last month, I answered four questions via LinkedIn Answers. Questioners can rate the answers. Out of the four, one was a good answer and one was a best answer.

Featured in a post on Business2Commmunity, the best answer was in response to a  question about how weird headlines increase email open rates. Thanks to Andy Nathan for asking it.

Although LinkedIn Answers is closing, you can still ask questions in plenty of places on LinkedIn.

Where to Ask Questions on LinkedIn Now

LinkedIn Groups

Did you know you can join up to 50 LinkedIn groups? And, you can ask questions by posting a discussion topic in all of them.

Before you ask the question, use the search feature. Has anyone else asked about the topic?

If your question is one that’s frequently asked, evaluate the answers before asking the same question for the 49th time.

Still need more detail? Ask the question in another way or reach out individually to the discussion leaders.

LinkedIn Polls

Have you ever voted in a LinkedIn poll?

In searching through all the open polls, I found one with over 1,000 votes that answered the question “How many years would it take you to watch all video on the web today?” Check out the image in this post to see the answers.

To create a poll with up to five possible answers, go to http://polls.linkedin.com. After you set up your poll, you’ll want to invite your network to vote.

LinkedIn Updates and Company Pages

Whether you’re posting updates for you, your team or your company, the update box is another place to pose questions.

Type a question in and see who responds. If you’re feeling brave, ask the same question as a comment on someone else’s status.

For example, when someone posts an update about Big Data you might ask, “How is your company using Big Data to measure customer interactions?” Don’t want to be so bold?

LinkedIn Messages

Send a message to one or a group of contacts via LinkedIn’s message service. You have more room to write, and so do they, than in the update space. And, your interaction is private.

LinkedIn Influencer Posts

Thought leaders like Brian Solis now contribute to LinkedIn in a comment friendly format. Why not ask them to say more about what they’re writing about? Everyone who visits the page will see your interaction.

How about you?

Have you asked questions on LinkedIn before? Will you miss LinkedIn Answers? What’s your biggest question about how to maximize your LinkedIn results?

 

 

IAPD IPRA Soaring to New Heights Social Media Marketing PR Sessions

iapd-ipra-soaring-new-heights

On January 25 and 26, I’ll be presenting two programs at the 2013 IAPD/IPRA Soaring to New Heights annual conference.

Thanks to Joan Scovic, marketing and sponsorship coordinator at the Palatine Park District, for recruiting me to be a speaker.

Wow – how the world has changed since this social media and marketing presentation for parks and recreation districts I made back in 2010.

I’m so excited about returning for the third time as an IAPD/IPRA speaker. This year we’ll cover PR and social media marketing in two sessions.

Will you be there? Yes? I’d love to have you attend one or both of these sessions!

Can’t make it, but you’re still interested? Let’s get to know each other! Ask questions and introduce yourself in the comments section.

Here are the session descriptions . . .

Panoramic PR: Effortlessly Transform Ordinary PR Into Captivating 3D Marketing

Session 913

January 25, Friday 3:00-4:15

Topic Track: MARKETING/COMM Location: New Orleans, West Tower, Gold Level
Time: 3:00 PM – 4:15 PM
Speaker(s): Barbara Rozgonyi, CEO and Founder, CoryWest Media, LLC
Travel into the the world of 3D marketing via panoramic PR. Learn how to convert basic press releases into multi-purpose marketing tools that will save time and deliver 3D results. All participants will receive a 3D MARKETING/COMM planning guide. Have questions before the session begins? Send them to @wiredprworks on twitter.com. Hastag for this session is #IPRAPR. Note: 3D glasses optional!
Learning Outcomes: Participants will: (1) learn how to revise outdated, traditional press releases into a modern, vibrant, social news release format; (2) learn how to repurpose publicity as a marketing tool across direct, digital and dynamic channels.

Super Hero Social Media: Rescue Tiny Budgets and Get POW!erful Results

Saturday, January 25 8:30-9:45am

Session 916
Topic Track: MARKETING/COMM Location: Grand Suite 5, East Tower, Gold Level
Time: 8:30 AM – 9:45 AM
Speaker(s): Barbara Rozgonyi, CEO and Founder, CoryWest Media, LLC
Finally! A social media marketing plan that actually works! Learn how to use the WIRED system to manage your social media strategy. You will discover tips, tactics – and, yes, even a few secrets – that social media super heroes use to rescue tiny budgets and get POW!erful results. All participants will receive a WIRED social media planning guide. Have questions before the session begins? Send them to @wiredPRworks on twitter.com. Hashtag for this session is #IPRASMSH.
Learning Outcomes: Participants will: (1) learn how to design a social media marketing plan sketch based on the WIRED system; (2) learn how to organize their social media efforts to align with their agency’s business objectives.

If you were in these sessions, what questions would you want me to answer?

JOBS Act Impact, Crowdfunding and Social Media

JOBS-act-infographic-crowdfunding-entrepreneursHave you heard about the JOBS Act and crowdfunding?

Here’s an infographic that tells the story in stats.

What’s intriguing to me is section about the numbers behind startups and small businesses: 565,000 new businesses launch every month, which adds up to 6.780,000 new businesses every year.

The average annual initial financing per startup? $78,406.

Where does that money come from? Crowdfunding and . . .

That’s where the JOBS Act comes in.

I’m excited to be talking about the JOBS Act impact, crowdfunding platforms and social media on a power panel with Ruth Wagner of CMP.LY and Dahlia Saper of Saper Law, coming up on January 22 at 1871. Thanks to Kerry Jordan and CFA Chicago for inviting me to speak!

JOBS Act Impact, Crowdfunding and Social Media Event

Interested? You can register online. Here’s the information from the CFA Chicago site.

Date, Time, and Location

Tuesday, Jan 22, 2013
5:30 – 7:30pm
1871 — 222 Merchandise Mart Plaza, Ste. 1212, Chicago, IL

Panelists
Barbara Rozgonyi, Founder of CoryWest Media, LLC, Founder and President of Social Media Club Chicago, and publisher and host of Wired PR Works. These entities all focus on teaching and enabling clients to become better communicators as they grow their small businesses.
Daliah Saper, Esq., founder of Saper Law Offices and adjunct professor at Loyola University of Chicago College of Law. As a transactional lawyer she helps clients choose the right business entity, drafts bylaws and operating agreements, negotiates contracts and licenses, and provides comprehensive trademark and copyright counseling.
Ruth Wagner, Vice President and Stakeholder of CMP.LY, a social media disclosure, risk mitigation, and marketing optimization firm that works with financial services firms to comply with FINRA and SEC advertising restrictions and regulations.

Program Description
The Jumpstart Our Business Startups Act, or JOBS Act, signed by President Obama earlier this year, will dramatically change the nature of early-stage funding, public market capital raising, and advertising for firms engaged in selling privately placed assets.

The JOBS Act will enable entrepreneurs to sell up to $1 million worth of equity to the general public through accredited crowdfunding platforms. This early-stage money is essential to entrepreneurs such as those currently working at 1871.

What is 1871?
1871 is a co-working center for digital startups. Located in the famed Merchandise Mart, the 50,000-square-foot facility provides Chicago startups with affordable workspace and access to mentors, programming, educational resources, potential investors and a community of like-minded entrepreneurs.

Fee
CFA Chicago Members – $45
Non-Members – $55
Student-Members – $20
(payable by cash, check, credit card or function ticket)*

Attire: Business Casual

Menu: Refreshments and light appetizers

Registration:
Register online.

Agenda:
5:30-6pm Registration and Networking
6pm-7:30pm Panel discussion/Q&A/Informal networking

Hosted by: CFA Women Advisory Group

JOBS Act Background

The Jumpstart Our Business Startups Act, or JOBS Act, signed by President Obama earlier this year, will dramatically change the nature of early-stage funding, public market capital raising, and advertising for firms engaged in selling privately placed assets. Under the new legislation, the typically small round of capital that is below the regulatory radar for most startups has been expanded to $1 million annually, with similarly limited oversight from the Securities and Exchange Commission. This early-stage money is essential to entrepreneurs such as those currently working at 1871. The JOBS Act will enable entrepreneurs to sell up to $1 million worth of equity to the general public through accredited crowdfunding platforms. The legislation expands the number of prospective investors in the funding pool. The long-term viability of crowdfunding will be contingent upon the ability to link these two parties and manage the investment process. Many experts are skeptical as to whether proper auditing, reporting and legal diligence can be accomplished in companies that are by definition completely broke, but the crowdfunding sites are laser-focused on providing that level of disclosure and transparency to the masses. Traditional early-stage funding mechanisms will now have some competition. That’s good for entrepreneurs. Equity crowdfunding has essentially created a new era, that of the recreational venture capitalist. The JOBS Act also will mean lighter-touch regulation for relatively small companies that want to go public. The idea is that they shouldn’t be held to the same bar initially as established public companies like Apple or Google, because their costs of complying are, proportionally, a much bigger burden. Among other provisions, the JOBS Act gives so-called emerging growth companies up to five years to fully comply with all the accounting rules required of public companies today.

“Emerging growth companies” must have:

  • less than $1 billion in annual revenue
  • gone public not more than five years ago
  • issued no more than $1 billion in debt
  • floated no more than $700 million in stock

Under the JOBS Act, “emerging growth companies” would have to report only two years of audited financial statements when they file to go public (existing law requires three now, and five years of some financial information, according to this analysis). And banks underwriting their IPOs may be able to issue research reports on the stocks ahead of the offerings, a practice prohibited a decade ago. For up to five years, companies that meet the new criteria will be exempt from certain disclosures dealing with executive compensation. They won’t have to have an auditor attest to their internal financial controls, a Sarbanes-Oxley rule put in place after the Enron-era accounting scandals. The JOBS Act also has directed the SEC to remove the prohibitions on general solicitation or general advertising for securities offerings relying on Rule 506. By requiring the SEC to remove these restrictions, Congress sought to make it easier for companies to inform the public that they are seeking to raise capital through the sale of securities. In particular, Section 201(a)(1) of the JOBS Act directs the SEC to amend Rule 506 to permit general solicitation or general advertising provided that all purchasers of the securities are accredited investors. This is of particular importance to private hedge funds and private equity funds.

Over to You

What questions do you have about the JOBS Act and crowdfunding?

 

 

Technorati Media 2013 Digital Influence Reports on Electronics

Technorati Media Infographic

Big news for CES: bloggers and reviews push the needle on electronics buys.

A new report breaks down influence and shows that 31% of people surveyed say blogs are most likely to influence a purchase.

Technorati Media’s full 2013 digital influence report also shows that tablets will be the biggest tech craze in 2013.

What the Technorati Digital Influence Report Means to Marketers

Shani Higgins, Technorati Media CEO, says ”Consumers are looking for recommendations from their trusted go-to sources and blogs continue to be a driving force in influencing purchasing decisions especially when it comes to electronics and gadgets. The smartest marketing strategy includes advertising and working with influencers so the moment a consumer’s engaged with a review or editorial feature they have an opportunity to take the next step and make a purchase.”

Even if you’re not in the electronics industry, you and your customers use electronics every day to do business, stay in touch and share updates. I like this survey format. How easy would it be for you to replace “electronics” with the name of your product?

Technorati Media 2013 Digital Influence Report Highlights

What leads to an electronics purchase?

  • Positive review, 28%
  • Friend recommendation, 17%
  • Sale, 15%
  • New innovation, 12%
  • New version of the one I have, 12%

What will be the biggest tech craze of 2013?

  • Tablets, 38%
  • Wearable tech, 17%

Most recommended tablets?

  • iPad, 36%
  • Nexus, 17%
  • Samsung Galaxy, 12%
  • Microsoft Surface, 12%

Consumer’s Most Trusted Information Sources

  • Online news sites (NY Times, CNN) 51%
  • Facebook 32%
  • Retail sites (Amazon, Walmart) 31%
  • YouTube 29%
  • Blogs 29%
  • Google+ 26%
  • Groups/Forums 24%
  • Online magazines (People, Motor Trend) 22%
  • Brand websites (Honda, Nike) 21%
  • Twitter 15%

What’s most likely to influence a purchase?

  • Retail sites 56%
  • Brand sites 34%
  • Blogs 31%
  • Facebook 31%
  • Groups/Forums 28%
  • YouTube 27%
  • Online news sites 24%
  • Google+ 20%
  • Online magazines 20%
  • Pinterest 12%

What’s most likely to influence an electronics purchase?

  • Brand/Product site 20%
  • Retail site 16%
  • Blog post 14%
  • YouTube video 10%
  • Mention on Group/Forum 9%
  • Mention on Facebook 8%
  • Online magazines 8%
  • Online news site 6%
  • Mention on Google+ 3%
  • Picture on Pinterest 2%

What compels you to make an electronics purchase?

  • Positive review 28%
  • Friend recommendation 17%
  • Sale 15%
  • New innovation 12%
  • New version of one I have 12%
  • Saw someone using it 5%
  • Friend has it 5%
  • It’s getting lots of press 4%
  • Grabbed it on my way to checkout 1%
  • Read a negative review, but didn’t agree 1%

TECHNORATI MEDIA ASKED INFLUENCERS …What will be the biggest tech/gadget craze in 2013?

  • Tablets 38%
  • Wearable tech (glasses, watch devices, etc.) 17%
  • Integrated devices 12%
  • Smartphones 11%
  • Smart TVs 9%
  • Ultrabooks 9%
  • Other 5%

What tablet do you prefer to recommend?

  • Apple iPad4 36%
  • Google Nexus 7 17%
  • Samsung Galaxy Tab II 12%
  • Microsoft Surface 12%
  • Other 10%
  • Apple iPad Mini 8%
  • Amazon Kindle 4%

What mobile phone do you prefer to recommend?

  • Android Phone 42%
  • Apple iPhone 40%
  • Microsoft Windows Phone 10%
  • Other 6%
  • Blackberry 3%

A full version of the report will be released Feb. 1. To sign up to be alerted as soon as it’s ready, visit: http://technoratimedia.com/report/

Over to You

What technology device drives your marketing and PR?