Posts by: Barbara Rozgonyi
Anthony Robbins’ Unleash The Power Within® Event is coming to Chicago July 14-17.
I’m honored to be one of the event’s bloggers. Although I’ve covered many events, this is the first time I’ll be sharing insights from a world-renowned speaker, author and peak performance strategist that I’ve admired and wanted to see present live for years now.
And, I’m excited to offer my readers this special Read More…
There’s something about going back home. And although it’s not quite on same block, it’s in the same part of the country. On Thursday, I’m honored to be speaking with so many talented social media folks @midwest at Heartland Community College in Normal, Illinois. Read More…
I could keep going, but I’m stopping at 25 – for now. Thanks to Chris Brogan for the suggestion to blog about what you think about Google+. Go here if you need a Google+ invitation, or would like to see what Google+ looks like.
How about you – how do you see Google+ so far?
1. Google+ is forcing me to get organized and to form circles, which can only help me manage my time and relationships better.
2. No more saying I like everybody and being wishy-washy about who I care about and why.
3. Google+ is a targeted bullseye place that enables you to reach, listen and connect in a very precise, almost surgical way.
4. Google+ is, well part of Google, so search must be built in, right? That’s a Facebook duller if there ever was one.
5. Facebook – duller? My take from my teens is that Facebook is boring and that’s why they’re moving on and looking for something new. Will it be Google+? We’ll see – I sent them invitations.
6. Google+ has a tumble-esque feel that’s artsy and different, seems to encourage indie communications.
7. Google+ may be the platform we’ve been mixing up in our collective heads. You know, the one we try to describe when people ask, “What’s next?”
8. The threshold for boredom is low now, yet attention is so shattered by dimensions that holding a focused interest in something new is impossible – or is it?
9. People are finding me and I like who they are. It’s not “friends” who really aren’t. It’s real people that I really value.
10. Sharing from the top of a page outside the interface is cool and easy and approachable in a hey, here I am if you need my kind of way.
11. Now I have another new platform to talk about – and teach! Yay for another module in an every unfolding curriculum.
12. Google+ – how and why should I – will be easier to explain. See Chris Brogan’s number 48: Small Businesses would benefit from an integration of Places, Pages, and Google Plus. That whole social customer service movement? Pow. Done. Easy.
13. Writing about Google+ landed my blog on Alltop’s most topular list – telling me there’s lots of interest.
14. A link to a mention about Mashable’s Google+ page resulted in over 250 clicks in about 30 minutes on a Saturday morning.
15. Finding the right spot for Google+ as it fits into the social media landscape will take some time, time that’s well worth spending.
16. PR can set up media circles to watch, follow and contribute to.
17. Having a gmail account with your name makes you easier to find.
18. Businesses can add customers to separate circles by line of business, location.
19. Following threads and commenting is much easier than other social networks and comes the closest to blogging of any.
20. How about holding a Google+ chat with people who join a circle?
21. Make a Google+ list and publicize who’s on it. Here’s the list of top 100 Google+ accounts. Right now, Mark Zuckerberg is number one.
22. Invite others to join a circle to follow a conversation.
23. Add your Google+ profile as a link on your LinkedIn profile.
24. Keep a running list of the ways that Google+ will fit into your business.
25. Set up a time to explore and check in every day and notice what you like. Then, do more of that.
What are you thinking – so far and for the future?
It’s Fourth of July weekend here. Why not set off some LinkedIn fireworks? Check out 13 ways and listen to Katy Perry, too. Happy Fourth!
The first 12 come from my LinkedIn chapter in Success Secrets of the Social Media Marketing Superstars by Mitch Meyerson, published by Entrepreneur Press.
Keywords are the search terms people use to find information online. The keywords people use to find you and your business might point to your profession, service, location, area of expertise or even the problems you solve. Optimize your LinkedIn profile with keywords in your headline, summary, expertise and your job title and descriptions.
Worth at least 1,000 (maybe 100,000) words), a LinkedIn profile picture conveys your business image to the world. Are you casual, relaxed, authoritative, intellectual?
Your headline describes who you are and what you do. This isn’t necessarily the title on your business card. Sort of a personal tagline, your headline stands out when people see your profile.
The summary section is the place to make your personal brand statement. Given that attention is shrinking down into text-message and tweet-size sound bites, it’s important to be concise, informative and engaging. Use bullets to make your main points.
Expand your connection potential by listing all relevant former companies and positions. Break up your current experience into categories like speaker, consultant and author to broaden your skill set. Then, people can recommend you for each individual position.
In addition to a place for your twitter ID, LinkedIn lets you list three websites. Consider including your company website, a link to your Facebook page and another to a landing page that collects database information. Use the URL or, better yet, a phrase that describes the site.
Listing schools you attended pulls in connections from students and alumni. Even with decades of distance in graduation years, a common alma mater opens the door to a shared experience in LinkedIn alumni groups.
Like a dash of spice to adds flavor, your specialties and interests lists spark up your profile with keywords and tangents that set off your personality.
Complete profiles rank higher in searches and let you make the most of LinkedIn’s profile opportunities. Is yours 100% complete? If not, see what you need to do to fill in the gaps.
Applications update and round out your profile with presentations, blog posts, free articles, travel plans, book reviews and events. You can also use applications to collaborate and share files.
LinkedIn’s event center lets you create, RSVP and comment on events. Event creators can invite contacts, edit details, see who’s interested and monitor comments. Events show up on search engines inside and outside of LinkedIn.
A basic, free personal LinkedIn account gets you started. Investing in an upgraded personal or business account improves functionality, reach, access and customer service. To see the options, check your account settings.
While I love teaching and training people and companies about how to use LinkedIn to increase visibility, generate leads and advance careers, I also like to refer people to other leaders in this space. Lewis Howes is one of them. We’ve even spoken at the same conferences. I like what Lewis has to say and I just found out his LinkedIn training is on sale this weekend for only $97.
To help you get the most out of all that LinkedIn offers people and companies, LinkedInfluence covers four modules: Laying the LinkedIn Foundation, Growing Your Audience, the Next Level and Building Your Company.
Disclosure: This blog contains ads and affiliate links, which means I get paid when people buy products or services after clicking on a link on this site. http://cmp.ly/
Yesterday, I wrote a post about what to do after you accept your Google+ project invitation. Then, I invited everyone to send me their gmail address so I could send them an invitation.
But, I didn’t know that Google had closed off the Google+ invitation route due to “insane demand.”
Thanks to my Google+ friends for finding this possible way to bypass the Google+ invitation shutoff, courtesy of Techcrunch.
An additional work-around – which also appears to work on its own – is simply creating a status update (it’s called a ‘Share’ on Google+), e.g. “inviting people” and then pasting the Gmail addresses of friends you want to invite into the “add people” box (Next to +1 and Comment links). They should then get a copy of your status update in their email and link saying “Learn more about Google+”. They can then click on that and will get taken to your post, with a Join Google+ button.
I just tried it and it worked! Let us know if it works for you, too.
Interested in what the new Google+ interface looks like?
Here’s a slideshow that takes you behind the screen.
© 2011 WiredPRWorks. Glen Elyn, IL. WordPress Development by Item-9 | Admin
Wired PR Works by Barbara Rozgonyi is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at wiredprworks.com.