Looking for a 3D speaker, trainer, motivator or engine? Call 630.207.7530.

Turn On Wired PR Works via RSS

Posts by: Barbara Rozgonyi

Events: Social Media Club Chicago – The Future of Community Mangement

Posted on February 17, 2012

Every been to an SMC Chicago event? If not, you’re missing out.* Next week, SMC Chicago presents a panel discussion on “The Future of Community Management.”  Beginning at 5:30 on February 23, the event runs until 8:30 at Google’s Chicago offices located at 20 W. Kinzie. Purchase SMC Chicago tickets in advance for $10 or pay $20 at the door. Tickets include Domino’s pizza by Ramon DeLeon and beverages.

The following day, the first ever Community Manager Unconference takes place on Friday February 24 from 12:30-5:00. Plan to go if you’re a community manger or interested in learning how to develop your skills. Students are welcome, with a discounted rate. Purchase Community Manager Unconference tickets. Congrats to SMC Chicago board member, founding mentor of My Community Manager and Lake County Social Networking founder, Tim McDonald, for organizing this amazing event!

SMC Chicago Presents The Future of Community Management

Expect a lively panel discussion that will take you inside the inner workings of community management.

Tim McDonald, Astek senior community manager will moderate the discussion by these panelists:

Amy Ravit Korin, Google Chicago community manager

Jessica Murray, Social Media Club community manager

Sara Altier, EventBrite event evangelist

Sam Ogborn, Walgreen’s community manager

Google Chicago will be giving away a Samsung Galaxy Tab. Contest is open to Social Media Club Chicago and Community Manager UNconference participants who write Google Places reviews between Feb 8 – 24.

About the Social Media Club Chicago Chapter

Established in October 2008, Social Media Club’s primary mission is to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. We bring together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. Essentially the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit. We are more than just users, we are the reason the tools exist – we are the people who communicate our thoughts and ideas near and far. Join us and let’s shape the future together!

Disclosure: I, Barbara Rozgonyi, serve on the SMC Chicago board along with Jeff Willinger, Tim McDonald, Amy Ravit Korin, Jeannie Walters and Carolyn Martin. The video is from our September 2011 Social Media Week Chicago Icons event.

*If you’re not in Chicago, but would like to watch what’s going on around here, follow @smcchicago on twitter.com

How about you – when do you get involved in community management?

0 Comments - Posted in Events Tagged with: , ,

Public Relations and Social Media Marketing Video Tips

Posted on February 16, 2012

Public relations and social media is the fourth episode in the social media marketing video series.

Looking for video tips? Check out these three in a guest post, originally run here in April 2011 by Bob Tripathi, the Founder & CEO of Internet Marketing Training company Instantetraining.com.

3 YouTube & Video Marketing Tricks You Should Not Miss

by Bob Tripathi

YouTube has changed the video landscape with user generated video content and as a result grown so fast that it prompted Google to pay $1.5 billion to acquire the company.

According to ComScore, in March YouTube drove about 143.2 Million unique viewers with an average user spending 275 minutes watching videos on YouTube.

If YouTube were a search engine then it would be the second biggest search engine after Google.

On YouTube, a video can go viral almost instantaneously, if optimized correctly, and generate huge amount of video views. So I met up with Greg Jarboe, Author of “YouTube & Video Marketing: An Hour a Day” and trainer for our upcoming Social Media for Business training workshop to get his insights on optimizing video.

Based on my conversation with Greg Jarboe here are my top 3 takeaways:

1. Embed Video in a press release

Greg narrated the story of Journalist Jill Carroll of Christian Science Monitor who was held hostage in Iraq and was going to do an 11 part series about her experience.

While promoting this 11 part series for Christian Science Monitor they came across some video outtakes of Jill Carroll’s interview video with ABC News. While going through the footage, Greg and team came up with the idea of embedding the video in a press release to give people a feel of what was coming.

Two things they did were:

1) They hosted the video on YouTube and

2) embedded the video in the press release.

Turns out Greg and team were stunned at the number of views their video got on YouTube and the buzz generated through the combination of video and press release.

The point is lot of us are announcing news through press releases almost regularly but not leveraging video. I would say if you can create a press release then you can also create a video.

2. Do Keyword Research on YouTube and not on Google

[I love this one! - editor]

Search engines play a huge role in driving quality traffic that converts. This is due to the fact that search is mainly used when the customer is closer to the purchase decision mindset. As a result, optimizing text in a document or the text surrounding the video can be huge.

On YouTube that means optimizing video title, description, and inserting the right type of keywords as tags.

A common fallacy for search and social marketers is to go straight to the Google keyword tool and use the same keywords that they would use for optimizing non YouTube related content. Instead, Greg suggests using the YouTube keyword tool. This way you get keyword intelligence based on what people are searching for on YouTube.com and not on Google.com

3. Share your video on social media

Besides optimizing your video by using right keywords in tags, description, and title, your video will rank higher in YouTube results if you have a high number of video views and ratings.

This, in YouTube’s eyes, is the popularity factor and one good way to kick start this process is sharing the video with the group you are already popular with. That would be your Facebook friends, Twitter followers, LinkedIn contacts, and so on. This way your video starts getting some traction with video views and with proper optimization as described above hopefully it will start ranking higher on YouTube.

Thanks so much to Gary Bohringer of Bohringer Creative for producing the series. Since its beginnings in 1993 Bohringer Creative has focused on personal service.

How do you incorporate public relations into your social media – or vice versa?

0 Comments - Posted in PR Tagged with: , ,

Search Engine Optimization and Social Media

Posted on February 15, 2012

Search engine optimization and social media is the third episode in the social media marketing video series.

Thanks so much to Gary Bohringer of Bohringer Creative for producing the series. Since its beginnings in 1993 Bohringer Creative has focused on personal service.

0 Comments - Posted in Marketing Tagged with: ,

2012 Social Media Business How To

Posted on February 14, 2012

social media amex open forumLast November, I wrote about the AmEx Open Forum Shop Small campaign. As a small business owner, consultant and customer, I appreciate AmEx Open Forum’s ongoing commitment. That’s why I was so excited when Katie Morell contacted me about being quoted in the AmEx Open Forum 2012 Social Media Business feature.

Being quoted on AmEx Open Forum is one big 2012 goal I can cross off. Katie interviewed me for two articles.

Here’s a clip from Should You Hire a Social Media Consultant or Create an In-House Position?

“When you’re interviewing someone for this position, watch out for confusing messages, warns Barbara Rozgonyi, a social media expert and founder of CoryWest Media, a strategic marketing firm in Chicago. “That is a real red flag,” she says. “The consultant needs to explain things in your language and involve you in the process.”

And. here’s a quote from Social Media 101: A Guide to the Top 5 Social Media Tools for Business

“Don’t just write about your business, take a community approach and talk about what is going on in your industry and your community,” Rozgonyi says. “It needs to be a good mix.”

Finally, here’s the complete list of articles. You’ll find lots of good information here.

The Basics

Social Media 101: A Guide to the Top 5 Social Media Tools for Business
A Quick Guide to Tumblr for Business
How Pinterest Can Benefit Your Small Business
How to Maintain a Stellar Facebook Fan Page
How to Leverage Facebook’s Timeline Tool
6 Surefire Ways to Capture More ‘Likes’ on Facebook
How to Craft the Perfect Social Media Contest
5 Tips for Using LinkedIn’s Mobile Site
Should You Hire a Social Media Consultant or Create an In-House Position?
5 Common Social Media Mistakes and How to Avoid Them

Getting Customers

Which Social Media Site Really Wins You Clients?
How to Build a Blog Following
9 Hot Facebook-Marketing Tips for Business
Love for Sale: Should You Buy Facebook Fans?
’90 Percent of My Business Comes From Social Media’

Dig Deeper

Google+ vs. Facebook: Which Is Best for Business?
How Small Business Beats Big Business at Social Media
Infographic: A History of the Business of Social Media

What interests you the most?

 

1 Comment - Posted in Social Media Tagged with: , ,

BtoB versus BtoC Social Media and Direct Marketing

Posted on February 14, 2012

Next up in my social media marketing video series is this one, about B2B versus B2C. Are they really that different? Maybe in terms of sales cycles and lifetime customer values. But, no matter whether your company is B2B, B2C or a mix of both, there’s one tactic that’s often overlooked.

With the rush into social, social, social, many companies are neglecting a century old standby: direct marketing. 

Going back to the days of when the mailbox was the only inbox, lessons about how to directly marketing to customers may be cast aside as outdated. 

Yet, the lessons and principles of direct marketing apply today and can be applied to technology – or letterhead! 

How Direct Marketing Connects Your Brand with Your Communities

Part 2 of 3 – 3 Simple Essentials You Absolutely Need To Know About 3D Marketing

Use these direct marketing principles to improve your lead generation:

  • Use a targeted list: Facebook ads make this easy
  • Personalize emails with name and special offers
  • Stay in touch with you customers – regularly
  • Include a call to action in every marketing promotion and news release

One of the most overlooked ways of contacting your prospects, journalists and the public is PR, or public relations. Check out this article about the PR PRIMER to get started. http://wiredprworks.com/2011/03/01/public-relations-campaigns/

For more information about 3D marketing, stay tuned.

Thanks so much to Gary Bohringer of Bohringer Creative for producing the series. Since its beginnings in 1993 Bohringer Creative has focused on personal service.

0 Comments - Posted in Marketing Tagged with: , ,