Author Archives : Barbara Rozgonyi


About Barbara Rozgonyi

Barbara Rozgonyi publishes WiredPRWorks.com and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.


Non-Profit Special Events | Measuring PR ROI From the Sponsor’s Perspective

Whether you’re a donor or a charity, you’ll be interested in the latest report from Charity Navigator, a leading independent evaluator of charities. While this report focuses on how much and how charities invest and make from special events, it doesn’t cover the payback for the sponsors, both individuals and companies. Having written more than a few sponsorship packages for non-profit special […]


Video Messaging | Newfound Ways to Channel via Cellphones, Sites, Blogs

Cellphones Growing on Web as a Way to Keep Up Image, a story about how “The social networking phenomenon is leaving the confines of the personal computer. Powerful new mobile devices are allowing people to send round-the-clock updates about their vacations, their moods, or their latest haircut.” mentions several tools, including kyte. According to the site . […]


Gobbledygook Makes Viral Hall of Fame | Lists PR Words that Don’t Work

Wrestling with promotional words is fresh in mind. A few minutes ago, I submitted my site to the Open Directory Project. It’s been on my to-do list for longer than I care to admit.   Today I had to fill out the form three times. Each variation bleached out subjective references so that, in the end, the listing is bland, but somehow […]


LinkedIn Expert Barbara Rozgonyi

LinkedIn PR-Top 10 Ways to Become a Subject Matter Expert

Top 10 Ways to Quickly Becoming a Recognized Subject Matter Expert on LinkedIn by Barbara Rozgonyi featured in “Sticks & Stones: How Digital Reputations are Built Over Time and Lost in a Click” by Larry Weber copyright 2007-2009 to request permission to publish this article, contact corywestmedia@gmail dot com Need to quote a LinkedIn expert […]


Censorship or Compliance? | How to Convey Your Communications Expectations

“Per the Policies and Procedures you cannot have any company names, logos, trademarks or images on another website. Please either take down every referrence of [company name] or take the site down completely. If you have further questions please reply to this email.” Checked my inbox this morning to find this message from a company asking me […]