Posts by: Barbara Rozgonyi
This post is a copy of our MNT ezine, now public for your reading pleasure . . .
Welcome to Marketing Transformations Network News
Engaging PR and Marketing Tips to~ ~ ~ Create Business for Your Business
November 16, 2006
To: Our MTN Community
From: Barbara Rozgonyi
RE: Promoting Via Video [Sooner Than You Think]
It’s been awhile since we had a quiz, so let’s start right out with one about money.
How do you spend your promotional dollars right now?
b.) direct mailings
d.) public relations
e.) all of the above
If you’re wondering why there’s no online expense mentioned, that’s because sending emails costs nothing, posting to a blog is free – unless you pay a writer and having a Website is a given.
Let’s fast forward a few years. According to an eMarketer summary of an upcoming study release, Internet video advertising will be a $3 billion business by 2010. And yet, posting a video on YouTube is free. It also gets you attention – if you ask for it.
That’s why we sent out a press release this week promoting Bridge Communities YouTube video. Watch it and you’ll see how powerful personal storytelling can be.
Here’s another video you’ll want to watch. This one’s from Dave Lakhani, author of Persuasion, the Art of Getting What You Want. Take out 10, make that 20, minutes of your day to watch Dave’s interview twice and you’ll learn more about presenting a persuasive persona that empowers you and everyone you encounter. Dave’s insights on storytelling alone are worth watching.
One last video, this one’s for the Nintendo Wii – which may or may not be in my house this Sunday [did I tell you I forgot to preorder?]. When I told our dinner table at Big Seminar about my son’s Wii acquisition proposal, the group’s consensus was: “Reward him for his creativity and his marketing brilliance – get him the Wii.” Although his proposal was convincing and included all the best elements of a persuasive contractual document, it doesn’t take much to want the Wii. Want to see why? Here’s how to watch one of the most watched YouTube videos:
Here’s to your first YouTube site-ing!
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Have a favorite YouTube video? Leave a comment below . . .
Yes, if you’re a teen. At least that’s what my informal survey of our in-house teen trend researchers say.
A direct quote:
“Why are you still emailing?” my techno-enraptured high school senior asked me as she glanced over at my Outlook screen beaming brightly on my laptop. “That’s soooooooo early 2000s. Everybody’s texting or blogging or feeding. NOBODY’s emailing anymore.”
Really? Nobody? Then why is my inbox so crammed?
Probably because the people I communicate with like email. But that’s because we’re familiar with the way email works.
You may read blogs and have feeds set up, but have you ever sent a text message?
My first lesson in text-messaging took place in line waiting to get into see Harry Potter and the Goblet of Fire.
With an hour to go before the movie started and three restless kids to entertain, I wanted to capture their attention. What do kids do in these situations? Start texting, of course. By the time the doors to the theater opened, everyone in our family with a cell phone knew we were waiting in line – and many of them had never opened or received a text message before getting ours.
Here’s why I like text-messaging:
* Short messages save composition and reading time
* Delivery is immediate
* Audible tone sounds to announce delivery
* Creates a sense of intimacy
* Allows for easy response and reading even when the phone is silenced
* Conserves cell phone minutes
* Gets you noticed – by your clients (and your kids!)
Okay, so maybe Phoebe and her friends aren’t logging in and checking email the way we adults do. And, by the way, they’re not calling each other much either. Who needs to talk when there’s a fresh Facebook feed waiting for you when you get home? That’s how Phoebe –and dozens of other kids – find out the latest on relationships.
Come to think of it, Cnet reported Britney sent K-fed a text message telling him she wanted a divorce, not too personal – but isn’t that the point?
Share your thoughts on email as a communication medium in our comment section or send me a text message: 630.207.7530
Someone asked me yesterday about the Big Seminar format. Here’s what I said: speaker, break, speaker, lunch, speaker, break, speaker, dinner, networking.
Then I had to tell them about the overarching theme to give the experience an identifiable framework.
I like to recap my biggest takeaway (from any event) into the smallest possible nugget.
After Customer Appreciation Seminar, I came up with "Monetize" or making money as this seminar’s resounding theme.
For me, the biggest Big Seminar takeaway was "Leverage" – use other people, tools and resources to optimize your traffic, manage your technology, service your customers, ramp up your sales – and yes, monetize your every effort.
Today I invited all the people I met at Big Seminar to post their biggest takeaway here. Everyone can benefit from this information exchange by: leveraging this blog to monetize their business by introducing themselves and their URL.
So, what was your biggest takeaway?
Share your comments below . . .
Ad Age released its first Search Engine Fact Pack in a 52 page .pdf loaded with stats – and a few ads. This report is a search marketing must-download, even if all you’re after is the top 12 SEO strategies on page 38.
In September 2004, the Glen Ellyn Chamber of Commerce asked me to talk about the future of marketing. At the time, "Blog" was a foreign language term to most of us and SEO was only vaguely familiar. Today, only 30 out of the Fortune 500 companies blog – this statistic comes from page 39 in the report.
Whether you’re an on or offline business, you need to know how your competition is communicating and strategizing online. Reading this report – and taking action – will sharpen your competitive edge.
Check out these preview highlights from Ad Age’s announcement article written by Abbey Klaassen . . .
- 80 % of traffic begins at a search engine
- search marketing will be a $7 billion business this year
- Ad Age began covering search in 1995
- get clued into the top 12 search-engine optimization strategies for 2007
- every Web page has a hotspot – the report show you where to find the top eye-tracking triangle
As the Internet evolves, so should your online marketing strategies. I’ve seen Ad Age’s web site optimization strategies work with this blog. A fresh blog post can show up as a top-ranked result in a Google search within hours – if you tag it right.
My future view? Blogs will become an indispensable marketing/PR tool.
If you’re a blogger and you’d like to exchange reciprocal links, email me at barbaraATcorywestmedia.com.
What do you think about search marketing in 2007? Leave a comment below . . .