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Posts by: Barbara Rozgonyi

Back to School PR for Parents

When the teaching team, parents and students share future goals and a vision, the experience is bound to be more enriching for everyone.

The kids are back. The house is quiet. The homework starts. The parent/teacher communication dance begins. Now is the time to set up your expectations for your child this year.

It’s as simple as sending an email outlining your goals and letting the teachers know you plan to and want to be an extension of their teaching team by supporting their classroom’s goals at home.

For the first time, I wrote a bio for each of our three kids and sent it to the teachers.

One of our three, I won’t say who, was concerned the teachers weren’t impressed by their intelligence yet.

Well, hey, have you turned in any homework?

But, this one did have a point.

The teachers didn’t know about our family or our expectations.

So, I decided to lay it all out – the past grades, accomplishments, awards, activities, even a mini mom/dad bio – in a kind of getting to know you way. Some teachers require this assignment from the parents.

Why not let them know who they’re working with and what you want to get out of the relationship – at least a B, the honor roll, honors classes in high school, better socializing, spelling proficiency, a 6 minute mile?

One teacher emailed back within a few hours to let me know they knew our child wasn’t being challenged enough in their classroom.

That gave me a great excuse to follow up and let them know about this child’s career aspirations.

I felt, bold, confident and part of the team.

The Critically Ill Computer . . . How Long Should You Attempt Life Support?

On August 1, I dropped my Gateway tablet off at CompUSA for a virus scan.

Annoying messages kept coming up – over and over and over and over again.

It wasn’t a virus.

It wasn’t spyware.

CompUSA didn’t know what “it” was.

They assured me diagnostic testing would provide answers.

The Gateway’s been to Texas twice and there are still no answers. The good news is I have two back up computers and an external hard drive.

The bad news is I don’t have my tablet. And, I don’t know when or if I’ll get it back.

Being a positive person, I’m posting this notice to let folks know that before they key in their credit card numbers or swipe their card at the cash register, they MUST check out the service agreement’s promised turn around time.

If it will take more than 48 hours to fix your computer, take a pass. Go for the service upgrade. And, drive right on by CompUSA.

My VAIO came from ecost.com – with a low price and a 48 hour turnaround on service.

I’d like to apply for the most difficult to fix computer contest, if there is one. Hey, may I’ll host it!

How Many Places Can Your Press Release Be #1 – at Once?

How’s this for top-ranked? 
Take a look at these day of release results for our latest PR campaign:
Google News Rankings:
1/353 word of mouth buzz
2/900 viral marketing
1/1,660 affiliate marketing
1/5,410 word of mouth
8/10,700 make money online
1/12,600 list building
1/16,400 Internet marketing
1/100 Mark Joyner
1/62 Joe Vitale
Yahoo! News Rankings:
1 and 3/3,562 word of mouth
1 and 4/8,697  make money online
3/1,134 affiliate marketing
1 and 2/574 viral marketing
12/12,890 Internet marketing
MSN News
1 and 3/22,458 viral marketing – release is mentioned/linked

Turning 17 on the Trails

Turning 17 isn’t quite as momentous as becoming 16, 18 or 19.  It’s an odd number with not much attached to it.

In the 70s Janice Ian sang, "I learned the truth at 17 that love is meant for beauty queens."

For Phoebe’s it’s not the number, it’s what the year brings: senioritis, college applications, an endless series of lasts – and firsts.

Apparently being a beauty queen isn’t one of Phoebe’s ambitions. She turned down offers to shop on Michigan Avenue, retreat to a spa or get a makeup makeover.

Nope, that’s not at all what she wanted to do on her 17th birthday.

We talked through our options: the zoo, a ride to the top of Sears Tower, a one-day getaway, an afternoon at the Art Institute.

None of these plans suited her.

It was 9:16 a.m. on her birthday and she was overruling all of my “surprise” suggestions.

All she wanted to do was go horseback riding – with me and her brothers.

Finding a stable nearby is nearly impossible. I’d tried on birthdays before.

She would not listen to my nay saying.

Ever the resourceful Internet researcher, Phoebe found a stable’s web site in a few minutes that was only – get this – 98 miles away.

Well . . . it was her birthday and the only thing she wanted to do with her family was ride horses.
But first we had to find out if we could make a reservation. We could . . . on the condition we could race from our house to the barn by noon.

Before we could leave, we had to convince the brothers this would be fun. “It will be just like Lord of the Rings!” Peter said to Warren.

That was enough of an incentive to get them to drop the PS2 controllers, grab a few DVDs for the ride and go for it.

Think really fast forward – in less than 5 minutes everyone was dressed and in the car.
On the drive over, dark clouds made us wonder if we should turn around, but we pushed on. The rain came when we exited the highway. Both boys voted to go home, while Phoebe insisted the sun would shine again within minutes.

We had nothing to lose – except our $100 deposit, so I sided with Phoebe and drove to Starved Rock Stables  reasoning that the rain would cool us off on the trails.

The closer we got to the stables, the lighter the sky became. By the time we got to the driveway, the sun was the same as Phoebe’s horse’s name, Sunny.

Although the boys complained their first trail ride plodded along too slowly, [“This is NOTHING like Lord of the Rings!!!!!] I found the gentle easy ride through the pastures enchanting. A hawk, butterflies and dragonflies added to the scenery.

Because Starved Rock State Park is only a mile or so down the road, I talked the kids into going there for a closer look at the canyons.

And, Phoebe learned this truth at 17: Mother Nature is THE beauty queen.

4saddledup Triointhesky Viewthroughthetrees Barbaraatstarvedrock_1

Back to School PR Sale Ends 8.23.05

Back to School PR Promotion: $197

Claim your spot now at: http://tinyurl.com/h9d5n

Because I believe PR is THE most
economical and efficient route to recognition,
I’m offering a 30 minute one-on-one
consultation to the first six people who
take me up on this offer by August 23, the
first day of school in Glen Ellyn.

Here’s what you get:
- comments on a release you’ve written
- ideas for a release if you haven’t started writing yet
- guidelines on keyword selection to get top placements
- a live www.prweb.com walk through
- 30 minutes to mine my creative cranium
- 2 months of video email and live IM service

Special bonus to the first 3 takers: an mp3
download of a teleseminar that tells you how
to transform your business into a client magnet.