What Apple's Updates Mean to Marketing and PR People
Social media is now more tightly integrated into the user interface [i.e. auto, phone, tablet and computer]. As it becomes easier to use social media, with built-in Facebook integration, having a Facebook strategy will be critical.
An offline reading list enables virtual article clipping. But, the biggest opportunity may be Passbook. That's why I chose the Passbook image to accompany this post.
According to Apple's press release, "The new Passbook app is the simplest way to get all your passes in one place, such as boarding passes and baseball tickets. Passbook lets you scan your iPhone or iPod touch to use a coupon, get into a concert or check into your hotel. Passbook automatically displays your passes on your Lock Screen based on a specific time or location, so when you walk into your favorite coffee shop your loyalty card appears and you can scan it to buy a coffee or check your balance. Passbook can even alert you to last minute gate changes or flight delays at the airport."
Here's a round up of what's coming. Like . . . Siri is coming over to the iPad.
Opening its World Wide Developers Conference today, Apple introduced a new lineup of MacBooks, including a MacBook Pro with a high-resolution Retina display; new versions of its OS X Mountain Lion operating system for Macs; and iOS 6 for the iPhone, iPad, and iPod Touch. While the hardware is impressive, the focus of the keynote and the conference is the software, and particularly attracting new developers.
Dubbed Mountain Lion, Mac OS X 10.8 will cost $19.99 — $10 cheaper than what the current system, Lion, costs. Those buying Mac computers starting on Monday will get the upgrade for free when it's available. Apple Inc. already demonstrated many of the Mountain Lion features in February. The new software narrows the gap between the PC and phone software packages, making Mac personal computers work more like iPhones.
List of Apple iOS upgrades via BusinessInsider
- Tweet from Siri.
- Siri will get auto integration with manufacturers like Land Rover, Honda, Mercedes, Audi...
- New maps app. Google map integration is gone. Apple is using its own thing. Integrated with Yelp for businesses. Built-in turn-by-turn directions. Siri integration with maps.
- Flyover: Gorgeous 3D maps from around the world. You can get information layover the 3D maps for landmarks, businesses, etc. The 3D maps are super detailed. They look gorgeous.
- Lost Mode. If you lose your iPhone, you can have the person who finds it call you.
How about you? Will you be upgrading your marketing?