Apple Announces New Mac Mobile Operating System and Passbook


iphone6-passbookHey iPhone, iPad and MacBook fans, Apple announced a new operating system and a new Macbook line up today. Love how they keep upping the wow factor.

What Apple’s Updates Mean to Marketing and PR People

Social media is now more tightly integrated into the user interface [i.e. auto, phone, tablet and computer].  As it becomes easier to use social media, with built-in Facebook integration, having a Facebook strategy will be critical.

An offline reading list enables virtual article clipping. But, the biggest opportunity may be Passbook. That’s why I chose the Passbook  image to accompany this post.

According to Apple’s press release, “The new Passbook app is the simplest way to get all your passes in one place, such as boarding passes and baseball tickets. Passbook lets you scan your iPhone or iPod touch to use a coupon, get into a concert or check into your hotel. Passbook automatically displays your passes on your Lock Screen based on a specific time or location, so when you walk into your favorite coffee shop your loyalty card appears and you can scan it to buy a coffee or check your balance. Passbook can even alert you to last minute gate changes or flight delays at the airport.”

Here’s a round up of what’s coming. Like . . .  Siri is coming over to the iPad.

Apple Focuses on Developers, Opens WWDC with new OS and Macbook Line via PCMag.com

Opening its World Wide Developers Conference today, Apple introduced a new lineup of MacBooks, including a MacBook Pro with a high-resolution Retina display; new versions of its OS X Mountain Lion operating system for Macs; and iOS 6 for the iPhone, iPad, and iPod Touch.  While the hardware is impressive, the focus of the keynote and the conference is the software, and particularly attracting new developers.

New Mac OS in July has social-network integration via AP

Dubbed Mountain Lion, Mac OS X 10.8 will cost $19.99 — $10 cheaper than what the current system, Lion, costs. Those buying Mac computers starting on Monday will get the upgrade for free when it’s available. Apple Inc. already demonstrated many of the Mountain Lion features in February. The new software narrows the gap between the PC and phone software packages, making Mac personal computers work more like iPhones.

List of Apple iOS upgrades via BusinessInsider

  • Tweet from Siri.
  • Siri will get auto integration with manufacturers like Land Rover, Honda, Mercedes, Audi…
  • New maps app. Google map integration is gone. Apple is using its own thing. Integrated with Yelp for businesses. Built-in turn-by-turn directions. Siri integration with maps.
  • Flyover: Gorgeous 3D maps from around the world. You can get information layover the 3D maps for landmarks, businesses, etc. The 3D maps are super detailed. They look gorgeous.
  • Lost Mode. If you lose your iPhone, you can have the person who finds it call you.

How about you? Will you be upgrading your marketing?


About Barbara Rozgonyi

Barbara Rozgonyi publishes WiredPRWorks.com and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.