Keepers – these all are. In late December, I cull through all wiredPRworks blog posts looking for the best of the best to share. Here’s the 2011 lot. You’ll find inspiration, ideas, trends, news and stories. What’s missing? What would you like to see here in 2012?
Monthly Archives: December 2011
Best 2011 Social Media Marketing Posts at wiredPRworks
How to Get in Shape for 2012 with a 3D Marketing Audit
Every year, we reassess our client’s progress with a 3d+ marketing audit. We look at digital performance, direct connections and dynamic business development. A fourth dimension, being healthy, is a self-audit. Because being in optimal health adds to your mental agility and overall performance, we’ll talk about that, too.
Here’s a quick overview of how you can, too. I’ll use my business, CoryWest Media, as a case study so you can see how the results stack up.
It’s great if you can compare this year with last year, as well as to your best year ever. Today I’ll compare 2010 with 2011 and then set benchmarks for 2012 for a few key performance indicators.
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Your Higher Calling: The F Word
When it happens, I’m not happy about it. As I guide groups through the WIRED in 3D system, we sometimes veer off in the wrong direction. Where do we get stalled? The most important part: Intentions. WHY? Why are you in business?
Recently, one group gave the same answers most companies do: attract leads and close sales. Yeah, yeah, yeah – that’s right, right? Read More…
How to Fix 15 Webinar Mistakes
“A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” George Bernard Shaw
Boy, do I know how to fail fast. I made so many mistakes with the cooler social media marketing webinar series I finished today, I felt compelled to share them with you. On the flip side, here’s how to create and produce a webinar. You’re probably perfect, but if not, we’d like to know about your mistakes, too. Read More…
How to Collect Outstanding Invoices before 2012
We all have them. Stories about how long it took to get paid. For creative business owners it can take months and months to see receipts come in long after a project is complete, in the clients hands and active.
Lucky for me, knock on wood, every single client has paid their invoices in full. Although, not all necessarily with 30 days. But, other creatives aren’t so lucky. And, not being paid on time is not restricted to creative service firms only. When Gary Bohringer, of Bohringer Creative, mentioned to me that he’d written a book about how to collect outstanding invoices without using a collection agency, I was intrigued. Read More…
