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Monthly Archives: November 2011

GKIC Chicago Entrepreneurs and Marketing Event

Posted on November 14, 2011

Felicia Slattery - Steve Sipress - Barbara Rozgonyi

Here’s an invitation to join me and a room full of Chicago’s sharpest entrepreneurs on November 19. Join GKIC [Glazer Kennedy Insider's Circle] Chicago for a day of learning, networking , and taking action.

I’m excited to be one of five small business experts who will present ways to rethink, reorganize and reroute your business plans.  That’s me with Felicia Slattery and Steve Sipress at a Peak Performers mastermind group event.

You will leave with new ideas, contacts and plans. It is all free, but reservations are required. Hosted by Steve Sipress, leader of GKIC Chicago and Chicagoland’s Sharpest Entrepreneurs.

Register online at http://celebration-rsvp.com

GKIC Chicago Entrepreneurs and Marketing Event Speakers

Dov Baron, best-selling author and international business building expert on “The 5 Foundations of Building Wealth in the New Economy.”

Joe Cross, the Comeback Coach, will present “The 5-1-7 Principle: How to Become the top 1% in Your Industry.”

Barbara Rozgonyi,3D marketing results expert, on “3D Business Development Strategies to Stand out and Be Sought Out.”

Steve Sipress, small business-building expert, on “How to take advantage of the Holiday Season to accomplish more in the last six weeks than you have the entire rest of the year.”

Felicia Slattery, communications expert and M.A., M.Ad.Ed, on “The 3Cs of Credibility: How to Confidently Increase Your Business.”

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Join GKIC’s Chicago chapter for a day of learning, networking and taking action.

Make your 2011 holiday season the best ever. And, get a head start on 2012 success. You deserve it!!

GKIC Chicago Entrepreneurs and Marketing Event Promo Video

Steve suggested I make a promo video. It was fun and easy to do – especially after enjoying an evening of improv at Social Media Club Chicago’s third anniversary party.

Can’t make the program, but want more information about GKIC [Glazer Kennedy Insider's Circle]?

FTC Disclosure: This post contains affiliate links, which means that commissions are paid when sales are made. I only recommend products and services I believe in and use personally. I joined GKIC in July, met Bill Glazer in September and am delighted to discover so many other successful people credit Bill and Dan Kennedy as mentors.

What’s your take on this topic?

0 Comments - Posted in 3D Marketing, Events, Small Business Marketing

Social Media Recruiting Best Practices Webinar

Posted on November 13, 2011

social-media-recruiting-webinar

On November 15, I’ll be presenting a LinkedIn and Recruiting webinar for Ragan.com. If you’re looking for ways to increase your recruiting results using social media, you’ll want to check out this two day, four session, program.

I’m pleased to be presenting with Mike Dwyer of CruiterWorks on day one. Anthony Scarpino, Senior Director, Talent Acquisition at Sodexo and Brad Warga, Vice President of Corporate Recruiting at Salesforce.com will present each company’s case studies on day two.  Thanks to Kristin Hart-Maravich, Ragan’s webinar content producer and marketing manager for inviting me to present. Here’s what we’ll cover.

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0 Comments - Posted in LinkedIn Tagged with: , , , ,

Bloggers and Brands Sponsorship Presentation Example

Posted on November 4, 2011

ces-consumer electronics show - Barbara Rozgonyi - Blogger - Sears

Whenever this question comes up, no one wants to, directly, answer it. The question is: how much does it cost to sponsor a blogger? The answer is: [I think] it depends on what the brand is willing to pay. It depends on what the blogger is willing to ask for. And, it depends on what value the exchange represents to the collective communities.

I’ll be honest: I like to represent brands. That’s me at the 2011 Consumer Electronics Show representing Sears Blue Blogger Crew. I got this gig because I presented a proposal. We wound up with different terms that included shooting videos. It was a win-win for everyone.

Because I go to so many conferences, it makes sense that I offer to bring brands with me. As a blogger, I can introduce them to people and opportunities they couldn’t experience on their own. Plus, bloggers have community networks that brands want to access.

And so, I’d like your opinion on whether or not this presentation makes sense – for you as a blogger or a brand.

Looking for more insights? Check out this recap of the BBSummit’s improving brands and blogger relationships panel.

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0 Comments - Posted in Blog Marketing, PR Tagged with:

Guest Blogger Guidelines How to Write at Somebody Else’s Place

Posted on November 3, 2011

 guest-blogger-wiredprworks

Until I started blogging, way back in June 2006, most of my writing was for clients. I wrote to reach to their markets/media contacts/communities in a voice that reflected their sound, not mine. If you’re a professional writer, you know that writing under your own byline in an incentive to do your best.

And, writing for a popular blogger with a fanatic following online is even tougher. It’s not just their space, it’s their readers’ communal gathering zone where they can and do talk back. Here’s a quick how-to guide along with an invitation to be a contributor to wiredPRworks.   Read More…

1 Comment - Posted in Blogging Tagged with: , ,

Words From Old: Quotes From History To Inspire Your Next Press Release

Posted on November 1, 2011

There’s nothing like a great saying to inspire us.  For years authors have leaned upon quotes from the past to initiate creative thinking.  Historians have used the sayings of those who came before us to understand history’s affect on the future.

While it may seem that words from the past are less meaningful in this world of digital messages, instantaneous connection and ever-changing culture, PR pros can still seek encouragement and motivation from some old-timers who knew what they were talking about. Check out these six quotes that can make you think twice, re-boot your creativity and inspire your next press release. Thanks to Stacey Acevero of PRWeb for submitting today’s guest post.

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0 Comments - Posted in PR, Press Releases